Founding a startup is hard, but it’s even harder when you’re dealing with the most painful and emotive moments in peoples’ lives.

That’s what Dan Garrett decided to do when he created Farewill, now the country’s largest “Deathtech” firm.

His business enables peoples to self-serve themselves wills, as well as offering other services including probate and even cremation.

How do you move fast when you’re dealing with something as important as death? How do you get the right balance between risk, rules and pace?