Ritter on Real Estate

Our guest today is a man who needs no introduction; if you are an avid real estate podcast listener, you’ll definitely know this name. On this episode, we are excited to introduce Neal Bawa. Neal is a technologist who is universally known in real estate circles as the mad scientist in multifamily. He treats his $250 million-plus portfolio as an ongoing experiment of efficiency and optimization. Neal serves as the CEO and founder of Grocapitus, which is an iconic data-driven, commercial real estate investment company, and also serves as a CEO of Multifamily U, an apartment investing education company with over 5,000 students attending his multifamily seminars, and hundreds attending his magical multifamily boot camps each year. Tune in and join us today as we talk to Neal all about numbers, measurements, adapting, and succeeding. Neal shares a lot of key information and tips about using data to your advantage, reinventing and adapting to ensure your success, his opinion on the strongest asset classes, and what investors need to be paying attention to. He also unpacks the five ratios that you should be tracking, so stay tuned for all this and more!

Key Points From This Episode:

• Hear more about who Neal is, his background, and what led him into multifamily.
• Looking at data trends: the goal is to constantly be reinventing yourself because that's what data tells us to do.
• Neal shares the top strongest asset classes, pre-and post-pandemic: e-commence boom.
• How multifamily has stayed the average most favored class over the last six to seven years.
• Neal talks about how the pandemic has impacted the class C price: old versus new.
• What do investors need to be paying attention to, according to data, a year from now: no bad news in multifamily.
• Neal explains why the next twelve months are gold, even if bad things will happen after.
• Innovations that Neal is implementing now that keep him ahead of the curve: cameras, sell covered-parking, calculating and tracking key ratios.
• The five ratios:
  • The number of leads that your property seized each week.
  • The number of appointments that were set from those leads.
  • The number of people that actually showed up at the property.
  • The number of people that signed apps.
  • The number of people that became leases.
• What things in his portfolio would he consistently measure: unit turn.
• Neal’s message to passive investors at this point: make sure your syndicator is both excited and afraid.
• The one question that every investor should be asking their deal sponsor: what was their worst deal and how did they deal with it.
• What Neal is most proud of throughout his career, thus far: their employees and how their company has molded itself into an extremely customer-friendly place.
• A book everyone should read: The Miracle Morning.
• Neal’s number one key to success: measure everything, and adapt.

Links Mentioned in Today’s Episode:

Neal Bawa on LinkedIn

Neal Bawa on Twitter

Multifamily University 

Multifamily University on YouTube

The Miracle Morning

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https://hudsoninvesting.com/

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Achieving financial freedom requires having the right mindset about money. Having found his own financial freedom at the age of 35, financial coach ‘Tightwad’ Todd Miller knows how to safeguard and grow wealth. Today we speak with Todd to hear his insights on preparing for your financial freedom. After sharing how he went from the corporate world to becoming an investor, Todd unpacks how he helps his clients to become financially independent. From curtailing your expenses and raising your financial awareness to shifting your perspective on what’s important in life, we touch on the key aspects of effective wealth management. We discuss the small actionable steps that you can take to set and stick to budgets while also diving into debates around saving versus investing. Later, we talk about communities that can help you build your wealth, along with questions that you need to be able to answer and that can guide you in creating investing goals. We wrap up our conversation by hearing Todd’s book recommendation, what he’s most proud of, and the top key to his success. As Todd explains, your path to financial freedom starts now. Join us for Todd’s expert advice on taking your first step. 

Key Points From This Episode:

• We introduce financial coach Todd Miller.
• Todd shares details about his journey to financial freedom.
• How Todd discovered and then learned about real estate investing.
• What Todd does to help his clients grow their wealth.
• Hear what goes into planning for your financial freedom. 
• Exploring the mindset shift that’s needed to attain financial freedom.
• Advice on budgeting and holding yourself accountable.
• We ask Todd how long it takes to secure financial freedom.
• Debates around saving versus investing.
• Why you should act now to ensure a stress-free retirement.
• The questions that every investor needs to ask themself.
• Todd’s top book, what he’s most proud of, and his number one key to success.

Links Mentioned in Today’s Episode:

Todd Miller on LinkedIn

Tightwad Todd

Dave Ramsey

Personal Capital 

Mint

ChooseFI

Your Money or Your Life on Amazon

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Instagram

LinkedIn

Youtube

https://hudsoninvesting.com/

Production by Outlier Audio

The traditional methods of building wealth, like investing in postgraduate degrees, working for up to 50 years in your W2 job, and putting money towards your 401(k) mutual funds are all good and well, but they’re not the best strategies out there. Why not begin with the end in mind and have multiple streams of income today? Today’s guest, Lane Kawaoka, can help you do just that. Lane uses his engineering degree to reverse engineer the wealth-building strategies that the rich use in his top 50 investing podcast, Simple Passive Cashflow. He owns 4,200 rental units and is the leader of the Hui Deal Pipeline Club, which has acquired over $350 million of real estate by syndicating over $40 million of private equity since 2016. In this episode, Lane shares his advice for doing what the rich do by diversifying into real estate and investing with private operators, and he explains why he believes you should not invest in retirement accounts, how taxes play into your investments and his three rules for investing. Tune in today!

Key Points From This Episode:

• Hear about Lane’s background and what sparked his interest in passive investing.
• Lane’s journey from his first passive investment to a business and a podcast about it.
• How the podcast originated because of the “dumb questions” his friends asked him.
• The virtual events that have adapted to COVID and the limited time of those with families.
• Do what the rich are doing by diversifying your investments into real estate.
• The benefits of investing with private operators and cutting out the middleman.
• Four reasons why Lane believes you shouldn’t invest in retirement accounts.
• How taxes play into real estate investing; using your passive activity losses to offset passive income gains from an asset or deal.
• Some of the lessons Lane has learned along the way, like letting every dollar work for you.
• The importance of educating yourself on the benefits of using podcasts and blogs.
• Why Lane believes that anybody can do real estate investing; it’s an endgame strategy.
• Lane’s three rules for investing: it must cash flow, be a hard asset, and be leverage-able.
• Keys to Success: the value of building organic relationships, why Lane is so proud of quitting his day job, and book to read.
• Lane’s one key to success: figuring out the next thing to do and executing it to completion

Links Mentioned in Today’s Episode:

Lane Kawaoka on Twitter

Lane Kawaoka on LinkedIn 

Simple Passive Cashflow Podcast

The Millionaire Real Estate Investor

Check us out on socials: 

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https://hudsoninvesting.com/

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Charles Carillo was introduced to real estate by his dad at a young age, and although it didn’t immediately appeal to him, since finding his feet in the industry in 2006, he has never looked back. He shares the story of how he took his very first property from 0% occupancy to 100% occupancy in 90 days. Although the work Charles did on that property is still his proudest moment, he has come a long way since then, and as managing partner of Harborside Partners, he is now in charge of numerous properties. Charles explains why having more properties in your portfolio is far safer than having less, offers advice for making the property management process as seamless as possible, and gives examples of metrics that he uses to determine how his sales are doing. We also delve into the reasons that Charles prefers to work with investors who have worked through part downturns, the importance of setting goals, the elements that give you a competitive advantage in the real estate sector, and more. Remember, you aren’t going to be hitting home runs all the time with real estate investing, but when you do it will be worth the wait!   

Key Points From This Episode:

• The introduction to real estate Charles received from his dad, and why it didn’t appeal to him at first.
• Why Charles will only buy in certain asset classes.  
• How Charles’s company has grown from 2006 to the present. 
• The factors which motivated Charles to enter the real estate industry and how his approach differed from his dad’s. 
• Benefits of scaling up and owning lots of units. 
• Advice for making property management as easy as possible, whether you are doing it yourself or using a company.
• Ways you can still keep a level of control of your properties if you are using a management company.
• Team members and VAs are vital parts of Charles’s business. 
• Where Charles does his marketing for his properties.
• Examples of metrics that Charles’s uses to determine how his sales are doing.
• The elements which give you a competitive advantage: capital, relationships, and more units. 
• Why Charles likes working with investors who have gone through downturns in the past.
• Charles shares why the first property he bought was the proudest moment in his career, and probably the craziest. 
• Real estate investing isn’t all about the home runs. 
• Charles’s top two book recommendations.
• Why setting short-term and long-term goals has been so helpful to Charles.
• How you can get in touch with Charles if you want any advice on setting your own goals!

Links Mentioned in Today’s Episode:

Charles Carillo

Harborside Partners

Global Investors Podcast

The Art of the Deal

Mark Cuban

Zillow

Apartments.com

craigslist

The 80/20 Principle

80/20 Sales and Marketing

Kent Ritter

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Everyone embraced the stay-at-home and work-from-home instructions at the beginning of the global coronavirus pandemic, quickly adjusting their work, organizations, companies, and lifestyles. Offices became somewhat redundant and remained vacant, begging the question if we will ever use them again. Almost a year later, however, things are shaping up to be a lot different than originally expected. Today’s guest is Brian Adams, the President and Founder of Excelsior Capital, where he spearheads the investor relations and capital markets arms of the firm. He has 10 years of experience in real estate private equity. Before forming Excelsior Capital, Brian co-founded Priam Properties in 2010 and provided leadership and direction for them in connection with capital markets, investment management, and investor relations. Tuning in today, you’ll find out what got him interested him in real estate, why he changed his career path, how COVID has impacted his company and their portfolio, and the effect of the recency bias. Brian also shares some interesting takeaways on the commercial market and how office space is shaping out much differently than predicted. Tune in today for all this and more!

Key Points From This Episode:

• Hear more about Brian and how he became interested in real estate.
• Why Brain didn’t want to end up or become like the 60-year-old lawyers he met.
• The concept of the Hero’s Adventure: taking the step while being ignorant to the risk!
• More about Excelsior Capital and what they are working on.
• Hear about the assists they are focused on and the deals they are working on.
• How 2020 and COVID have impacted their portfolio.
• How COVID has impacted the thoughts behind office space; pre-and post-pandemic.
• How recency bias affects us all: it’s not going to be the same as before.
• Hear how their strategy has changed going forward: the suburban office deal challenge.
• Brian explains what a one-story flex is: that area two to three miles from your airport.
• What a traditional commercial deal looks like for an investor and how it is structured.
• The types of investors investing in these deals: taxable, accredited investors only.
• Why Excelsior Capital’s direct response to feedback is cash on cash.
• How they plan to continue to grow over the next couple of years.
• Brian’s perspective on cap rates in the commercial market sectors.
• One question that every investor should ask their deal sponsor, according to Brian.
• What Brian is most proud of in his career: pushing through the painful process.
• What books you should be reading, like The No Rules Rules.
• The number one key to success: grit!

Links Mentioned in Today’s Episode:

Brian Adams on LinkedIn

Brian Adams

Excelsior Capital Group

The No Rules Rules

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Production by Outlier Audio

The more advanced your passive investing understanding gets, the smarter your decisions become, leading to higher returns and success in achieving your investing goals. Today we speak with James Kandasamy about how you can become a more sophisticated passive investor. An award-winning multi-family syndicator in his own right, James is also the author of Passive Investing in Commercial Real Estate, a guide to passive real estate investing. Early in the episode, he shares how investing in real estate can help you unlock more wealth than can be provided by other asset classes. We then dive into an important theme in this episode: ensuring your deals align with your investment goals. After hearing his insight on setting investment goals, James unpacks the idea of risk-adjusted returns. Following this, we discuss how James builds relationships with sponsors and other investors before we look at the role that hard work, vertical integration, and doing things differently played in scaling James’ business. Later, we touch on finding off-market deals, with James wrapping up our conversation by sharing his keys to success. Tune in to hear James’ insider tips on growing your business and becoming an advanced passive investor. 

Key Points From This Episode:

• James shares details about his successful real estate career.
• How James discovered real estate and why it appealed to him.
• We break down the contents of James’s book on passive investing.
• The challenge of aligning your investment goals with syndication deals. 
• Insights into setting your investment goals. 
• The power of becoming an increasingly sophisticated investor.
• How you determine your risk-adjusted returns.
• Using risk-adjusted returns to assess how good a deal is.
• Hear top advice on communicating with sponsors and other investors.
• How passive investors can vet sponsors. 
• What James did to so quickly scale his business.
• The value of having a vertically integrated investing business. 
• Unpacking the different types of ‘off-market’ deals. 
• Why you’re overpaying for your on-market deals. 
• What it means to be a conservative versus an aggressive investor. 
• Hear James’ keys to success.

Tweetables:

“My goal has always been to make the passive investor more advanced than the active investor. Once you know what questions to ask and you look closely at how you invest, you start making smarter decisions.” — James Kandasamy [0:10:21]

“Passive investors are the passengers in the flight, whereas the active investors are the pilot. You didn't want to go and ask the pilot if they know how to fly the plane.” — James Kandasamy [0:24:42]

“Not many people are willing to do the property management side. It’s a thankless job but you need control to get the maximum return of your investment.” — James Kandasamy [0:29:22]

Links Mentioned in Today’s Episode:

Kent Ritter 

James Kandasamy on LinkedIn

Achieve Investment Group

Passive Investing in Commercial Real Estate

Jim Cramer

The Street

LoopNet

Think and Grow Rich on Amazon

Magic of Thinking Big on Amazon

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Youtube

https://hudsoninvesting.com/

Production by Outlier Audio

Investing in a foreign country can create a clear path to immigrating there. Today we speak with foreign investor specialist and e-Council Global founder Lauren Cohen about the nuances of immigrating through investing and to hear her expert advice on working with foreign investors. We open our conversation by chatting about Lauren’s professional background, as well as how she found her niche in foreign investing. We dive into the specifics of immigrating through investing and why this process requires active management that goes beyond passive investing. Linked to this, we then look into what you can do to best attract foreign capital. From tax laws to asset protection, we explore some of the key factors that foreign investors need to be made aware of. Later, we touch on how important experts are when investing overseas as well as why the US real estate market is so appealing for investors. We wrap up our informative discussion by asking Lauren about her keys to success. Tune in to learn more about foreign investing from an expert in the field. 

Key Points From This Episode:

• Introducing today’s guest, e-Council Global Founder Lauren Cohen.
• Lauren shares details about her professional background. 
• Hear about Lauren’s expertise in immigration through real estate investing.
• How Lauren discovered her niche. 
• What it means to immigrate through investing.
• The legal requirements that your business needs to meet to enable your immigration. 
• Why passive investing doesn’t create a path to immigration.
• Insights into how you can attract foreign investors. 
• Lauren’s checklist on securing immigration visas through active investing. 
• Key factors that foreign investors need to be made aware of.  
• Whether you need support from non-US tax experts when investing overseas.
• Why the US real estate market is so appealing to foreign investors.
• We ask Lauren about her keys to success.

Tweetables:

“You can’t get an immigration visa through real estate if you buy a couple of doors or through passive investing. You have to be running it as a business.” — @eCouncilInc [0:07:18]

“Foreign investors have a different way of thinking. So you have to speak a different language to them.” — @eCouncilInc [0:10:12]

“The number one key to success is to stay in your lane. Focus on what you do best in your business and don’t try to do it all. Because you will fail.” — @eCouncilInc [0:19:10]

Links Mentioned in Today’s Episode:

Kent Ritter 

Lauren Cohen on Instagram

Lauren Cohen on LinkedIn

Lauren Cohen on Twitter

Lauren Cohen Podcasts

Lauren Cohen Phone — 866-724-0085 

e-Council Global

Investing Across Borders on Apple Podcasts

Finding Your Silver Lining in the Business Immigration Process on Amazon

Airbnb

The E Myth on Amazon

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https://hudsoninvesting.com/

Production by Outlier Audio

From getting the most out of your mentorship to building a successful syndication business, making it big in real estate is about showing up and getting the work done. Today we speak with Sterling Rhino Capital CEO and long-time investor Chris D. Roberts about why his work-centered approach has been his top asset throughout his career. Early in the episode, we chat about how valuable his mentor was in kick-starting his real estate business. After reflecting on why being mentored involves actively adding value, we dive into what Chris appreciates about multi-family over other asset classes. He unpacks how multi-family can set you up for exponential growth before sharing his advice on overcoming common multi-family barriers. Later, Chris discusses his investing strategy, market expectations, and why COVID hasn’t severely impacted his business. Listeners hear about where he buys property along with insights into the new value-add features that he includes in all of his multi-family buys. We wrap up our conversation by asking Chris about his most important lessons and to share his keys to success. Tune in to hear more about the value of showing up and getting it done.

Key Points From This Episode:

• Introducing today’s guest, Sterling Rhino Capital CEO Chris Roberts.
• How working with a solid mentor helped Chris realize his potential.
• What attracted Chris to multi-family investing.
• Comparing multi-family with other investment avenues.
• Chris’s advice on overcoming common multi-family barriers.
• Top tips on how to learn the ins-and-outs of multi-family investing. 
• Insights into Chris’s investing strategy and the properties they look for. 
• Why COVID hasn’t hugely impacted Chris’s business. 
• Chris shares his market predictions with a special focus on inflation. 
• Where Chris aims to purchase property.
• Value-adds features that Chris has started including in all of his properties. 
• Reflecting on the biggest lessons that Chris has learned.
• Chris discusses the keys to his success.
• Hear about the books that have most enriched Chris’s business. 

Links Mentioned in Today’s Episode:

Kent Ritter 

Chris Roberts

Chris Roberts on LinkedIn

Chris Roberts on YouTube

Sterling Rhino Capital

Sterling Rhino Capital Text — 668-66

Feeding America

Tony Robbins

Corey Peterson

Jack Canfield

Stephen Covey

Principles: Life and Work on Amazon

How to Win Friends & Influence People on Amazon

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Production by Outlier Audio

Despite what many investors say, achieving multi-family success doesn’t mean going as big as you can as fast as you can. Today we speak with Arn Cedella, an investor with over 40 years of experience in real estate. Our conversation drills down into his recent transition into multi-family and the importance of laying strong foundations that can withstand market downturns. We open by chatting about his extensive experience as a single-family broker and investor. Arn then shares the four key factors that caused him to move into multi-family investing. After touching on how multi-family benefits from economy of scale and leads to better cash flows than single-family, Arn dives into his positive experience as a new multi-family investor. He shares how he learned about this niche through podcasts, boot camps, and good old-fashioned investing. Later, we discuss why you need to develop your multi-family know-how to be able to unpick the assumptions that underpin deals. Reflecting on this, Arn highlights his process in scaling his business in step with his market understanding. Tune in to hear more about the value of creating a strong foundation for your multi-family investing. 

Key Points From This Episode:

• Introducing today’s guest, real estate veteran Arn Cenedella.
• Arn shares details about his extensive background in real estate.
• Hear why Arn has recently jumped into multi-family investing. 
• More cash flow and renters; exploring the benefits of multi-family. 
• How multi-family investing takes advantage of economies of scale. 
• Arn talks about his experience as a multi-family passive investor.
• How Arn learned the ins-and-outs of multi-family.
• The importance of unpacking the assumptions that underpin every deal. 
• Arn talks about the value of scaling your business as you learn more.
• Why building a strong team is a priority in multi-family. 
• Arn opens up about what’s made him successful. 

Links Mentioned in Today’s Episode:

Kent Ritter

Arn Cenedella on LinkedIn

Arn Cenedella on Twitter

Arn Cenedella on Facebook

Arn Cenedella Phone — 650-575-6114

Spark Investment Group

MFIN Summit

Dan Hanford

Best Ever Conference

Joe Fairless

The Best Ever Apartment Syndication on Amazon

The Power of Now on Amazon

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Production by Outlier Audio

Your LinkedIn profile is a priceless capital raising asset. And with few live events happening, LinkedIn is becoming the dominant platform to build relationships with investors. Today we speak with LinkedIn marketing expert Yakov Smart about how you can use LinkedIn to attract high net worth investors. After chatting about Yakov’s start in the industry, we reflect on how LinkedIn has replaced many offline networking opportunities. Yakov then shares insights into why LinkedIn is so valuable for networking. We dive into Yakov's best practices for adding value and finding investors while also filtering out the prospects that don’t fit your needs. Yakov discusses the top ways to create your network, touching on the differences between LinkedIn’s free and paid accounts, using search functions to your advantage, and how you can build rapport with new connections. Later, we talk about what you can do to make your profile stand-out before looking into the key metrics that will help you measure your progress. LinkedIn has become an easy and efficient way to attract high-end investors. Tune in to hear how you can take your LinkedIn marketing to the next level. 

Key Points From This Episode: 

●      Introducing today’s guest, LinkedIn marketing expert Yakov Smart.

●      Yakov shares his background and how he built his LinkedIn networking empire.

●      How LinkedIn has replaced conferences for networking opportunities.

●      Why LinkedIn is a better networking tool than other platforms. 

●      Yakov’s best practices on targeting and marking with intent. 

●      Hear the top three ways to give value through LinkedIn.

●      The importance of creating an attractive LinkedIn profile.

●      Exploring ways that you can search for connections on LinkedIn.

●      Why Yakov rarely posts on LinkedIn. 

●      Advice on making stand-out LinkedIn profiles. 

●      How you can narrow down your search and start building a list of people to contact.

●      The need to know your key metrics and measure your progress.

●      Hear Yakov’s answers to our Keys to Success segment.

Links Mentioned in Today’s Episode:

Kent Ritter

Yakov Smart on LinkedIn

Yakov Smart LinkedIn Webinar

Disrupting LinkedIn on Amazon

Linked Lead Enterprises

LinkedIn

Instagram

TikTok

Facebook

Microsoft

Starts With Why on Amazon

Hustle Harder, Hustle Smarter on Amazon

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https://hudsoninvesting.com/

Production by Outlier Audio