Key Takeaways:

1. Industry Trends

   - The electric vehicle (EV) market is expanding, supported by Canada's Zero Emission Vehicle Infrastructure Program, which helps businesses build EV charging infrastructure.

   - AI and data analytics are increasingly used to optimize fuel delivery routes, personalize consumer experiences, and enable real-time fuel price tracking.

   - Rising interest in alternative fuels like hydrogen and biofuels aligns with Canada’s renewable fuel mandates, encouraging businesses to reduce carbon emissions.

2. Workforce Challenges

   - CEMA members address labour issues through flexible scheduling, competitive wages, and technology to reduce driver burnout. Many companies also emphasize training, including safety and anti-theft protocols.

3. Regulatory and Political Impacts

   - Regulatory changes, such as Canada’s Clean Fuel Regulations, influence companies’ long-term investments, which can be affected by potential shifts in government policies.

   - CEMA advocates for policy stability to encourage investment in emissions-reducing technologies and supports locally sourced renewable fuels to reduce reliance on U.S. imports.

4. Engagement

   - CEMA members are encouraged to engage in advocacy efforts, participate in events like the Canadian Energy Marketing Conference, and contribute to policy discussions through regional meetings and committees.