Roast My Podcast | Podcast Marketing Teardowns & Growth Strategy

Intentional vibe setting, why people unsubscribe from podcasts, implicit and explicit context, podcast SEO strategy, sharpening your episode titles, and more.

In this episode of Roast My Podcast, we roast Cracking Copy's podcast's packaging.

We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.

🛠️ Resources
Subscribe to Cracking Copy
Podcast Growth Guide
Thread: Why people unsubscribe from podcasts

Subscribe to Roast My Podcast

Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter
Get your free personalized podcast marketing audit
Join the Podcast Marketing Academy Membership for ongoing podcast marketing support

🎙️ More from @TransistorPodcasting
Try Transistor podcast hosting free for 14 days
Follow @TransistorPodcasting for more podcasting tips & tutorials

Chapters:
0:00 Intro
00:32 About Cracking Copy
00:59 Initial packaging impressions
04:24 Should you use the word "podcast" in your artwork or title?
06:18 Dissecting the title & show description
14:27 How to use copywriting techniques in your show's description
16:40 The episode title scroll test
34:21 How to improve your custom episode artwork
38:36 The real reason to create a teaser episode
39:53 Our key takeaways

In this episode of Roast My Podcast, we roast The Empowered Stepmom's podcast's packaging.

We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.

🛠️ Resources
Subscribe to The Empowered Stepmom

Subscribe to Roast My Podcast

Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter
Get your free personalized podcast marketing audit
Join the Podcast Marketing Academy Membership for ongoing podcast marketing support

🎙️ More from @TransistorPodcasting
Try Transistor podcast hosting free for 14 days
Follow @TransistorPodcasting for more podcasting tips & tutorials

Chapters:
0:00 Intro
00:41 First impressions of the cover art
08:47 Assessing the show's title
13:41 Breaking down the show description
19:21 The importance of listener-orienting your copy
26:09 How to best use the author byline
27:12 Assessing the episode titles and descriptions
30:57 Live adjustments to the show's packaging
34:39 How to submit your show for a roast

In this episode of Roast My Podcast, we roast the How Fitting podcast's packaging to break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles.

Subscribe to Roast My Podcast

Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter
Get your free personalized podcast marketing audit
Join the Podcast Marketing Academy Membership for ongoing podcast marketing support

🎙️ More from @TransistorPodcasting
Try Transistor podcast hosting free for 14 days
Follow @TransistorPodcasting for more podcasting tips & tutorials

Chapters:
00:00 Introduction
00:40 First Impressions of the Podcast Packaging
01:54 Analyzing the Podcast Cover Art
05:22 Analyzing the Podcast Name
07:11 Analyzing the Show's Description
16:20 Analyzing the Episode Titles
24:51 Custom Artwork
28:42 Key Takeaways & Recommendations
31:50 How to Submit Your Show for an Audit

In this episode of Roast My Podcast, we roast @witsandweights podcast packaging to break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles.

🛠️ Resources
Subscribe to Wits & Weights

Subscribe to Roast My Podcast

Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter
Get your free personalized podcast marketing audit
Join the Podcast Marketing Academy Membership for ongoing podcast marketing support

🎙️ More from @TransistorPodcasting
Try Transistor podcast hosting free for 14 days
Follow @TransistorPodcasting for more podcasting tips & tutorials

Chapters:
00:00 Introduction
01:14 First Impressions of the Podcast Packaging
04:18 Analyzing the Podcast Name
06:43 Analyzing the Podcast Cover Art
12:47 Analyzing the Show's Description
18:05 Analyzing the Episode Titles
22:19 Comparing the Artwork to Other Competing Shows
25:37 Optimizing the Show for SEO Discovery
30:27 How to Submit Your Show for an Audit