What is a podcast in 2025? We called in Rob Greenlee to provide insights into the evolving landscape of podcasting, focusing on the rise of video podcasting. He discusses how platforms like YouTube and Spotify are reshaping the industry, challenging traditional RSS-based distribution. We tried to land on the definition of a podcast, emphasizing content over distribution method.

We talked metrics, monetization, and content creation for new podcasters. Rob highlighted the importance of personal branding and adapting to technological changes, including the potential impact of AI on media. The group debates the future of local podcasting and the difficulties creators face in generating revenue. Things are changing. Fast.

⁠⁠A full transcription of the episode is available on our website.⁠⁠

Check out more from the Superfriends below:

Johnny Peterson - ⁠⁠⁠Johnny Podcasts⁠⁠⁠ ⁠⁠⁠https://www.johnnypodcasts.com⁠⁠⁠

Catherine O’Brien -⁠⁠⁠ Branch Out Programs ⁠⁠⁠ ⁠⁠⁠https://www.branchoutprograms.com/⁠⁠⁠ 

Jon Gay: Jag in Detroit ⁠⁠⁠https://www.jagindetroit.com⁠⁠⁠

David Yas: Pod 617 -⁠⁠⁠ The Boston Podcast Network⁠⁠⁠ ⁠⁠⁠https://www.pod617.com/⁠⁠⁠

Matt Cundill - ⁠⁠⁠The Sound Off Media Company⁠⁠⁠ ⁠⁠⁠https://soundoff.network⁠⁠⁠ 

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Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.

Thanks to the following organizations for supporting the show:

Nlogic - TV & Radio Audience Data Solutions

Megatrax - Licensed Music for your radio station or podcast production company.

Podderapp: Where podcasters can get access to their advanced data dashboard here.

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