Tobe Nwigwe is making purpose popular while putting together one of the most impressive marketing campaigns that I've witnessed. A talented emcee whose work ethic, creativity and consistency to rapidly accelerate his reach. What started as him playing around and posting a So Far Gone Challenge on Instagram led to an immediate spike in engagement from his followers on Instagram. After a friend recommended that post a video of him rapping every Sunday he created #GetTwistedSundays with many of his posts going viral. He is the first artist on Eric Thomas ETA Record Label and the likes of Kevin Durant and Sway In The Morning Fans. I caught up with Tobe and had a candid conversation about his journey (300 to 80,000 followers), what keeps him inspired, his strategy and key decisions that have had the greatest impact on his career. Artists listen to this one with a pen and pad near because many jewels were dropped. I hope you enjoy.
"DIE EMPTY"
https://www.tobenwigwe.com
Rob Jay - The Manifestation of Art Life In The Flesh