THE SECRET OF POWER - 2. THE URGE: The Power of Desire Fueling Success from Within - Robert Collier (1947) - HQ Full Book.
Robert Collier, a prominent self-help author of the 20th century, introduces in "The Riches Within Your Reach" the idea that each individual possesses an innate capacity to achieve success, abundance, and personal growth. Collier's teachings center around the belief that by harnessing the power of the mind and adopting a positive mindset, people can unlock their potential and manifest their desires. Robert Collier's profound ideas and writings have had a lasting impact on countless individuals in the self-improvement and personal development space. His influence has extended to many prominent figures who not only admired his work but also drew inspiration from his teachings, such as Napoleon Hill, Earl Nightingale, Rhonda Byrne, Tony Robbins, Bob Proctor, Louise Hay, Jack Canfield.
In the second chapter of The Secret of Power, Robert Collier explores a fundamental force that drives all human progress and achievement—The Urge. This deep, intrinsic impulse is the underlying motivator behind every great invention, discovery, and personal transformation. It is the invisible force that pushes individuals to seek success, fulfillment, and purpose in life. Collier argues that The Urge is not just a fleeting desire or momentary ambition—it is a universal energy implanted within every living being, compelling growth, expansion, and self-realization. This drive is evident in all of nature; it is the same force that propels a seed to break through the soil, a river to carve its way through mountains, and humanity to continuously strive for greater knowledge and success.
The Urge as a Universal Principle
Collier presents The Urge as a universal principle of life. He asserts that everything in existence is governed by a fundamental drive for growth and fulfillment. Just as a tree instinctively reaches for the sunlight and roots itself deep into the earth for stability, so too do humans possess an inherent force that pushes them toward greater achievements. He explains that this urge is not something external—it is within us. It manifests as ambition, curiosity, passion, and the desire to improve our circumstances. The Urge is the force behind every great invention, every successful business, every artistic masterpiece, and every breakthrough in human civilization. It is the inner compulsion that refuses to settle for mediocrity and constantly seeks something greater.
The Source of Desire and Motivation
Collier delves into the psychology of motivation, explaining that The Urge is the root of all desires. Every goal we set, every dream we pursue, and every success we achieve can be traced back to this internal force. He distinguishes between superficial wants and deep-seated urges. Many people confuse temporary desires—such as material wealth, social status, or external validation—with the deeper, more profound urge for growth, contribution, and self-fulfillment. While money and success are important, Collier emphasizes that true power comes from aligning with The Urge on a spiritual and mental level. When people ignore or suppress this inner force, they often experience frustration, stagnation, or dissatisfaction. This is because The Urge is meant to be expressed. It is the engine that drives purpose, creativity, and fulfillment. Those who deny or resist this force often feel lost, uninspired, or trapped in unfulfilling lives.
How The Urge Leads to Success
Collier outlines how understanding and following The Urge can lead to extraordinary success. He explains that the most accomplished people in history—great inventors, entrepreneurs, artists, and leaders—were those who listened to and acted upon their inner urge. Unlike those who allow fear, doubt, or external opinions to dictate their lives, successful individuals trust in their inner drive. They take consistent action toward their goals, knowing that The Urge is a divine force guiding them toward their highest potential. He emphasizes that The Urge never leads to failure—only to growth. Even when setbacks occur, those who trust in this inner power view challenges as stepping stones rather than obstacles. Every great achievement has been preceded by struggle, but The Urge ensures that those who persist will ultimately succeed.
Aligning with The Urge for Personal Growth
To fully harness the power of The Urge, Collier provides several guiding principles:
- Recognize The Urge Within You – Understand that this driving force is not random; it is your personal compass toward success and fulfillment. Pay attention to what excites, inspires, and energizes you.
- Eliminate Fear and Doubt – Fear is the greatest enemy of The Urge. Many people suppress their inner calling because they fear failure, judgment, or the unknown. However, The Urge is strongest in those who act in spite of fear.
- Follow Your Passion Relentlessly – The Urge often manifests as a deep interest, a passion, or a vision that refuses to go away. Those who achieve greatness are those who commit themselves fully to their calling.
- Take Decisive Action – The Urge is not just about inspiration; it requires consistent, focused effort. Collier explains that people who act decisively, even without knowing the full path ahead, are the ones who ultimately succeed.
- Trust the Process – The Urge is a universal force, meaning it will always lead you toward growth and success—if you trust it. Even when challenges arise, those who persist will eventually see results.
The Role of The Urge in Manifestation
Collier connects The Urge to the Law of Attraction, explaining that this force is the first step in manifestation. Before anything can be created in the physical world, it must first exist as an urge within the mind. Thoughts infused with strong desire become creative energy, attracting circumstances and opportunities that bring them to life. He suggests using visualization, affirmation, and strong belief to amplify The Urge. By vividly imagining success and feeling the emotional intensity of achieving a goal, individuals activate the Creative Force of the universe. However, he warns against passivity. The Urge is not simply about wishful thinking—it demands action, persistence, and unwavering belief. Those who act with faith and determination will inevitably turn their desires into reality.
Overcoming Resistance to The Urge
Many people experience resistance to The Urge, often in the form of doubt, social conditioning, or fear of failure. Collier explains that these are barriers that must be overcome to fully unlock one’s potential. He highlights three common forms of resistance:
- Self-Doubt – The belief that one is not good enough, smart enough, or capable enough to achieve their dreams.
- External Negativity – The influence of others who discourage ambition, often out of their own fears and limitations.
- Fear of Failure – The paralyzing belief that making mistakes or facing setbacks means one should give up.
Collier reassures readers that every successful person has faced these challenges. The key is to push forward despite resistance, knowing that The Urge is guiding them toward a greater destiny.
Conclusion: The Urge is Your Greatest Power
In closing, Collier emphasizes that The Urge is the most powerful force within us. It is the call of destiny, the whisper of intuition, and the driving force behind every great achievement. Those who embrace The Urge and act upon it with confidence, persistence, and faith will unlock limitless success and fulfillment. The message of this chapter is clear: trust the inner drive that compels you forward, and you will achieve more than you ever imagined possible. The Urge is not just a feeling—it is a divine force calling you to greatness.
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