Anne and Chris sit down with Robert Jozic, SVP of Schwarz Media and Group Digital Strategy, to discuss the evolving landscape of retail media. Live from the VusionGroup Podcast Studio at NRF 2025, Robert offers a detailed roadmap for leveraging retail media as a strategic growth driver, focusing on digital transformation, incremental revenue, and bridging brick-and-mortar with media innovation.

Key Moments:

• 0:10 - Introduction to Robert Jozic and the Schwarz Group.
• 1:25 - Robert’s role and responsibilities in digital strategy and retail media.
• 4:37 - The strategic turning point for retail media in digitization.
• 6:56 - Timeframes and challenges in capturing true media dollars.
• 9:02 - The importance of standards, measurement, and media integration.
• 14:48 - Strategic positioning for retail media success.
• 17:18 - How retail media trends differ in Europe vs. the U.S.
• 18:45 - Future priorities for the Schwarz Group’s retail media initiatives

#retailmedia #retailtech #nrf2025

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