He has shaped IRIS.TV into a neutral, privacy-first video data platform that provides publishers, broadcasters, and connected TV apps with secure onboarding and activation of third-party data segments at the video level.
Today, IRIS.TV is the API infrastructure layer that enables customers to build scalable solutions on top of its platform including video-level contextual and brand-safe ad targeting, third-party verification, personalised video recommendations, measurement, and analytics.