If you want someone to buy a product, schedule a service, or share an idea you need a “call to action”. In marketing, a “call to action” is the action you are asking someone to take. The problem is that not everyone has a “call to action” that converts and some are outright terrible.

We all mess up. We all make mistakes. And, we can all stand on our failures. However, there are three mistakes we can avoid when it comes to growing our businesses online.

No one can get around the fact that technology will eventually fail. In eCommerce, failure is one thing you can count on. Payment gateways, email systems, databases, and servers all have down time eventually. Find out how to prepare for failure right now.