You have an event, you have the plan, but how can you extend the message to all the people?  It sounds like a new take on an old rhyme but the truth is, it is harder and harder to grab and keep people’s attention.  Dean DeLisle, Founder and CEO of Forward Progress knew this long ago and has mastered the art of connection.  In this interview we talk about how you can connect early, often and then continue the conversation with your key attendees.  Find out how to make content evergreen.

Have you ever had something happen to you where you started to question yourself? This is a loaded question and yet we often don’t think about the messages we give ourselves every day and how that impacts our performance.   Dove did an experiment where they placed two signs above a door-one said average and one said beautiful.  They did this all over the world and the response was the same.  Women either walked through beautiful and smiled or went through average and doubted.

What is the recipe for making a bold career move?  Is it taking big leaps, small steps or a combination of both?  For Senior Marketing Manager Katie Lewandroski, has carved out a career that is based on an inner strength (she is a marathon runner and completed an ultra-marathon), risk taking mentality and has embraced challenges even when she didn’t have all the answers.  Katie shows her high potential by creatively accessing senior leadership, working across functional areas and seeking out mentors.

Have you ever created a marketing plan and struggled with demonstrating results?  When starting a marketing plan, companies often start with this question… “What is it we want to tell the customer about our products or services?” Instead of focusing on your company first, answer the question “What is it our customers really want and how do we solve for what they need?” The difference in approach can make a big impact on results. These tips will help you create the ultimate marketing plan.

Have you wondered how groups on LinkedIn and Facebook can help your events?  Katie Krimitsos, Entrepreneur, Coach and Host of the Biz Women Rock podcast and has a massive community group on Facebook.  She shares everything you need to know about creating a group on Facebook and LinkedIn.  Turn your once a year event into an Evergreen experience by giving attendees a place they can go to share ideas, best practices.  If you want access to attendees after your event-this is the episode for you!

Have you ever gone to a conference and felt like it was a total WOW start to finish?  What made you feel that way?  In this episode, Breanna Jacobs, Vice President Conference Producer at Global Strategic Management Institute.  Her company has hosted over 6,000 attendees from 50 countries from 4,000 companies and educates over 90% of Fortune 500 Companies.  This interview is for anyone hosting a user conference, educational summit or national sales meeting.

Have you ever wondered how things works in Procurement?   Therese Marzocchi Jardine, Senior Vendor Account Manager with Microsoft Events and Studios demystifies sourcing, procurement and purchasing in this week’s interview.  She also gives a snapshot into how to effectively write and manage an RFP, what not to do when responding to an RFP and how Microsoft preserves their brand at events. Therese shares how Procurement supports stakeholders with the six pillars of procurement outlined below.

Lydia Rohn is Vice President Human Resources at QuadMed Employer Onsite Health and Wellness Centers.  She has a unique perspective having worked in HR for one of the largest exhibit companies as well as going through massive change in mergers and acquisitions for large healthcare organizations.  Many marketers and trade show event managers don’t interact with HR regularly and aren’t sure how to engage with this internal resource. Find out how you can collaborate with HR to maximize your results.

This episode is celebrating the incredible guests that have been on the podcast and shared so many valuable tips and insights.  I have taken the top pieces of advice from 15 leaders so that you can have it all in one easy to find location.  If you want to hear from any of these experts go to Rock Your Trade Show where you can find all of the podcasts.

Have you been working on a larger project but aren’t sure how to anticipate what leadership will think about your solution?  Find out how you can take your proposals from Maybe to Yes with Cathy Skala, Vice President, Transformational Change at Baxter.  Cathy shares how culture has a big impact on the way companies process information, whether they make decisions quickly or are slow to embrace change.  Get included in final decisions, increase your value and be viewed as a key strategic leader.