What’s the perspective on practice growth, and the profession as a whole, from the President of a Chiropractic School? Dr. Kelly Holt gives us his insights from observations as President of the New Zealand College Of Chiropractic, as well and the current research initiatives taking place and some of the limitations. Dr. Holt also shares some of the foundational ways students are embracing connecting with the public to build their micro practices to fulfil graduation requirements, how he helps students stay inspired, and what it means to be a successful Chiropractor in an ever-changing world. 

Connect with Dr. Melissa Longo to find free resources and how you can work with her: www.rockstardoctorlife.com 

About Our Guest:

Dr. Kelly Holt was a member of the inaugural graduating class of the New Zealand College of Chiropractic in 1998. In addition to his Chiropractic degree, he holds a Bachelor of Science majoring in physiology and a PhD in Health Science from the University of Auckland. His doctoral research explored the effects of chiropractic care on sensorimotor function and falls risk in older adults.   With more than 50 research articles published in peer-reviewed journals, his research focus has been on the effects of chiropractic care on nervous system function, as well as the reliability and validity of vertebral subluxation indicators. This work has received several international awards and has helped attract over $3 million in external research funding to the College. Following 10 years of clinical practice he moved into a full-time role at the College. He was appointed President of the College in 2021 and has been honoured to receive recognition from the profession over the years, including Chiropractor of the Year from both the New Zealand College of Chiropractic Alumni Association in 2012 and the New Zealand Chiropractors’ Association in 2014, along with the College’s Staff Member of the Year award in 2019.   The College is focused on delivering a world-class, evidence-informed chiropractic education that is grounded in the principles of chiropractic. They are committed to better understanding the impact of vertebral subluxation on brain-body communication and incorporating that knowledge into our curriculum in a way that reflects both scientific rigor and philosophical clarity. The programme integrates the latest research and emerging technologies to prepare practice-ready graduates who are equipped to serve their communities and contribute to the future of health care, while staying true to the values that define our profession.

What does marketing look like for a modern practice? In this episode Chiropractor, Coach, Business Strategist and host of the Modern Chiropractic Marketing Podcast, Dr. Kevin Christie shares what to focus on, what to delegate, and what to avoid. We discuss the importance of starting with your core vision and establishing a brand that reflects your personality, and how to position yourself as an expert. Dr. Christie also shares how Chiropractors can avoid the overwhelm that comes from being both clinicians and business owners, and what he believes are the best ideas to grow a practice this year. 

Resources mentioned in this episode:

Episode 187 with Darcy Sullivan: 5 Chiropractic SEO Powerplays

Episode 184 with Dr. Walter Salubro: Why YouTube Is A Great Resource For Chiropractors & How To Best Use It

Connect with Dr. Melissa Longo for tons of free resources and  how to work with her: https://rockstardoctorlife.com/

About Our Guest:

There are few frustrations and struggles that a modern chiropractor faces that Dr. Kevin Christie hasn’t had to wrestle with already. Having run his own practice, with multiple staff, associates, real estate purchases, billing issues, insurance headaches AND trying to do excellent marketing, Kevin understands the pressures that we face as chiropractors. Kevin knows how important it is to have someone that you can turn to with whatever you are struggling with. He created Modern Chiropractic Marketing®  to help his colleagues overcome the hurdles and experience the joys of success that await on the other side. Connect with him at Modern Chiropractic Marketing

Are you current with all the ways you can support your practice’s online presence? In this conversation with marketing strategist Darcy Sullivan, we discuss the trends and necessities for getting adequate exposure for your business digitally. Darcy shares key strategies, the most common mistakes she often finds clients are unaware they are making, and how to keep it simple when sharing content online for practice growth.

Connect with Dr. Melissa Longo and find all the resources to grow your practice at www.rockstardoctorlife.com.

About Our Guest:

Darcy Sullivan is the founder of Propel Marketing & Design, a leading digital marketing consultancy specializing in chiropractic clinic growth. With over a decade of experience, she has become a renowned expert in local SEO and digital marketing for chiropractors nationwide.  As the host of The Clinic Marketing Podcast, she continues to provide chiropractors with actionable, innovative online marketing strategies that drive practice growth and patient engagement.

Some of Darcy's resources:

• Free SEO webinar for chiropractors - https://propelyourcompany.com/register-chiropractic-seo-workshop/
• 5 Chiropractic SEO Powerplays - https://propelyourcompany.com/seo-powerplays/
• Our Website - https://propelyourcompany.com/
• The Clinic Marketing Podcast - https://propelyourcompany.com/podcast/

Do you have rituals that set you up for health, vitality and business growth? In this dynamic conversation with Dr. Bobby Ilijasevic we discuss the power of purpose, mentorship, and consistent rituals to drive your personal and professional growth. Dr. Ilijasevic shares his experience with successfully bringing associates into his practice, how he scaled his business with systems and understanding how to hire the right team, and why he believes making time to recharge yourself always leads to greater prosperity. We also dive into the power of planning, journalling to distill your vision, facing fears and taking risks in life and business, and why time creative expression is vital for our fulfilment. 

Connect with Dr. Melissa Longo and access tons of free content to fuel your practice: www.rockstardoctorlife.com 

About Our Guest:

Dr. Bobby Ilijasevic is a chiropractor, coach, trainer, and speaker, working with practices both in Australia and internationally. A beacon of possibility in the chiropractic community, Dr. Bobby exemplifies the fusion of chiropractic philosophy with proven vitalist systems and procedures. Whether delivering powerful talks locally or abroad, he ignites passion and sparks transformation, inspiring others to realize their dreams and create Remarkable Practices of their own.

 

 

Do you embrace Instagram or avoid it? In this conversation with Influencer Dr. Rebecca Hopkins, we learn how she has used the platform to grow a profitable new practice in a new city, and why she still loves instagram for how it adds to her business. Dr. Hopkins shares how, as a busy mother of two she creates fresh content, the mistakes most Chiropractors are making, and how to get started with a few simple ideas. She also discusses the importance of knowing your purpose, the 'why' behind your posts, and why it's becoming such a big search engine for people to find health care practitioners. 

Resources mentioned in this episode:

Overwhelmed With Social Media? 3 Ways To Simplify Your Posts [PODCAST]

Who Do You Dream Of Working Wish? Knowing Your Ideal Patient/Client [PODCAST]

Connect with Dr. Melissa Longo www.rockstardoctorlife.com

About Our Guest:

Dr. Rebecca Hopkins, is an acclaimed Doctor of Chiropractic with a passion for holistic wellness. After studying human kinetics at the University of Ottawa and attending the Canadian Memorial Chiropractic College, she honed her expertise in soft tissue therapy, spinal manipulation, and rehabilitation. In 2020, she launched The Wellness Studio in Fort Worth, Texas, championing drug-free, surgery-free care for women. Follow her journey on Instagram @dr.rebeccahopkins (https://www.instagram.com/dr.rebeccahopkins) as she inspires optimal health every day.

Want to grow your YouTube channel as a health professional but not sure how to start? In addition to his private clinical practice, Chiropractor Dr. Walter Salubro helps health practitioners turn their YouTube channels into powerful tools for authority, visibility, and patient trust. In our conversation as part of this growth series, we discuss a simplified production flow, how to repurpose video content, and the best ways to get prepared to record. Dr. Salubro also shares how he taught himself the tools he recommends, why Chiropractors are often afraid to do video, an easy video framework to start from, and the most common mistakes he sees being made.    Connect with Dr. Melissa Longo at www.drmelissalongo.com for information about her programs, free resources, and how to work with her.   About Our Guest: Dr. Walter Salubro is a chiropractor in Vaughan, Ontario, Canada, with 24 years of experience. He has built a YouTube channel with over 142,000 subscribers, sharing the benefits of chiropractic care with both local and global audiences. Now, he helps health professionals leverage YouTube to increase their online visibility, build trust with future patients, and position themselves as the go-to expert in their field. For those who don’t have the time to manage it themselves, he offers a Done-For-You YouTube service, handling everything from strategy to execution—so they can focus on their expertise while their authority grows online. He’s created a free resource called the YouTube Channel Launch and Video Optimization Guide — perfect if you’re just getting started or want to fix what’s not working. Download it here: www.valtoriamedia.com/guide    

What are your cues that you’re on the right track with your business? In this dynamic, honest, and heartfelt conversation with Dr. Sebastian Bonnin you’ll hear his approach to discerning this question, and how he continues to evaluate what success means to him at various stages of his life.  We also dive into what he would do if he started his career over, and why clarity, certainty and conviction are crucial for practice retention and consistent growth.  Plus he shares the biggest question he encourages us to ask before building a business, why he believes relationships are the foundational for success, and the habits and rituals that help him stay so full of vitality. 

You'll find all other episodes, tons of free resources, and can connect with Dr. Melissa Longo at www.drmelissalongo.com

About Our Guest: Dr. Sebastian Bonnin is a Health expert, Vitalist, Entrepreneur,  Media Personality, Philanthropist, Chiropractic business consultant, Author, Surfer and dog lover. 

Find out more about his clinical practices.

Awarded Chiropractor of the Year in 2010, Dr. Bonnín has been recognized by Life University, the leading university in vestibular therapy and chiropractic neurology research, as one of the leading professionals in the development of the discipline in the Hispanic world. He has also served on the prestigious speakers panel for the same institution's Life Vision program. His professional career has led him to missionary work in places such as Brazil, Peru, El Salvador, Jamaica, Haiti, the Dominican Republic, Indonesia, and India. He was part of the team of doctors who established the first chiropractic clinic in Shivpuri, India, in 2001, and the first holistic health center in Zimbabwe, Africa, in 2006.

Connect with Dr. Sebastian Bonnin: https://calendly.com/sbonnin/consultation?month=2025-05

Listen to RDL #116 with Dr. Stephen Franson - Creating A Remarkable Life & Practice https://rockstardoctorlife.com/rdl-116-dr-stephen-franson-creating-a-remarkable-life-practice/

Growth as a Chiropractor isn't limited to your business. It's intricately attached to your clinical development, attitude and mindset, personal health, family life, and success strategies and principles - and in this special feature you'll hear it all! 

In this episode Dr. Melissa Longo shares what you can expect in this series, what prompted it, and how you can apply some of the ideas to your own life and practice. She wraps up the episode with three pertinent questions to ask yourself, and shares a key way to know what type of growth you're most ready for.

Be sure to check out all the other interviews with incredible Chiropractors at www.rockstardoctorlife.com

Connect with Dr. Melissa Longo @drmelissalongo

Other resources mentioned in this episode:

Marketing Your Practice YOUR Way | The Do's & Don't Of Attracting The People Who Are Right For Your Business

 

What are some of the current threats to practising as a licensed Chiropractor? In this special feature episode, Dr. Melissa Longo sits down with Bharon Hoag, Executive Director of One Chiropractic, to hear about the work he is doing with the Chiropractic Defense Council. In our conversation we discuss the types of cases they are representing, from advertising issues and regulatory body misconducts, to health care mandates and items that infringe on the scope of practice Chiropractors currently hold. Bharon shares the success of their work, why it is increasingly important, and why he has made it his mission to defend the rights to practice regardless of the style of practice, or individual differences between practitioners. 

Find out more about Dr. Melissa Longo and the work she does with Health Care Professionals here: https://rockstardoctorlife.com/

Connect with her at: [email protected]

Listen to Rockstar Doctor Life here: https://rockstardoctorlife.com/episodes-masonry/

Listen to Work, Play, Hustle & Heal here: https://rockstardoctorlife.com/work-play-hustle-heal/

About our guest: 

Bharon is currently serving the profession as the Executive Director of OneChiropractic. OneChiropractic is chiropractic’s most disruptive advocacy organization that is driven to challenge the status quo in the profession. 

He considers himself chiropractic’s biggest groupie having served in the profession for 24 years. He has developed a unique “non-doctor” approach through ownership and management of numerous clinics. As a former consultant specializing in coding, documentation & compliance, Bharon has counseled over a thousand healthcare facilities and employers, evolving a profound understanding of the professional environment. His onsite method of consulting gave him the ability to diagnose and develop systems that most consultants miss. His management and consulting experience coupled with a strong background in psychology and communications has made him a compelling speaker, addressing many major events and earning accolades as “the most entertaining but educational speaker in the profession.” Not only has he become known for his speaking style but also his ability to work with all factions of the profession to bring unity and clarity of purpose. 

He also served as the Executive Director of The Ohio State Chiropractic Association (OSCA) for six years. This experience enabled him to facilitate a new model of State Association management. In his first year with the OSCA saw a 26% increase in membership. He developed a hands on approach to member benefits. Working with the members in their offices and helping them develop long term change and success. At the conclusion of this time with the OSCA the association saw a significant increase in membership, revenue and influence in the state of Ohio. 

Hoag’s venture with OneChiropractic has ignited his passion and purpose. The mission of this organization is to protect the rights of practicing chiropractors all over the world, to create cultural authority and ensure the world has access to chiropractic. Achieving these goals will make chiropractic the #1 healthcare choice in the world. 

Connect with Bharon and find out more about the Chiropractic Defense Council: https://www.defendchiropractic.org/

 

What does it mean to lead your own Rockstar Doctor Life? In this special final episode Dr. Melissa Longo posed this question to previous guests and you’ll love this compilation of answers they shared. If there is one recurrent theme throughout each an every conversation on this show its that defining the life and practice you dream of resides within you, is as unique as the person dreaming it, and it can be constantly evolving throughout our lifetime. 

Thanks for your support of the show! 

Connect with Dr. Melissa Longo to find out about mentoring, group programs or just to offer your ideas here

Find all the amazing Rockstar Doctor Life Content and some cool free resources for you at www.rockstardoctorlife.com