In this episode of On Stage, NFL Commissioner Roger Goodell joins Neil Reynolds, presenter of the NFL on Sky Sports, for an in-depth conversation about the league’s global ambitions and evolving strategy. Recorded on October 2, 2025, at Leaders Week London—hosted by SBJ’s sister company Leaders in Sport at Allianz Stadium—Goodell shares his perspective on expanding the NFL’s international footprint, fostering fan engagement, and the evolving business of football. 

Key discussion points include: 

• Global Growth Strategy: How the NFL is deepening its roots in Europe through international games, partnerships, and local fandom. 
• Media & Technology: The league’s evolving broadcast and digital strategy to reach the next generation of fans worldwide. 
• Player Health & Safety: Continued efforts to innovate equipment, protocols, and education to protect players at every level. 
• Leadership & Legacy: Goodell’s reflections on leading through change and building an enduring, global brand for the future. 

It’s a candid, forward-looking conversation with one of the most influential executives in world sport—offering lessons in leadership, growth, and global vision. 

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