Rogue Creators

Shownotes

(1:21) What are you obsessed with?

(4:49) Do your research!

(9:44) Stay true to your brand

(14:26) Go for it!

(19:38) Rapid Fire

Links

Bryan Fittin

Loren Lewis

Quotes

“There’s things that people do in their natural cadence of their voice that can actually be very off-putting for a lot of people.  And so it’s learning to identify those things and also make sure that you are going to really have your brand coming through the microphone.” (5:12)

“Some people are just naturally gifted – they have kind of that radio voice, and they’re just a little bit more natural behind the mic.  And then there are other people that have to work at it a little bit more, and there’s no shame in having to practice your voice and really research that.  You’re just trying to do what’s best for your audience.” (8:41)

“Make sure that your company, that you’re highlighting all the great things about your culture, so that way people can get to know you through audio format or video format.” (11:02)

“Finding that voice in your own podcast, if it is very buttoned up and you want to stay on a script, that is ideal to make sure everybody is on the same page and it’s less conversational.” (13:01)

“Make sure that your own insecurities don’t get in the way of people receiving that information or help that only you can give.” (15:49)

Shownotes

(1:34) What are you obsessed with?

(4:35) What is podfade?

(7:58) What causes podfade?

(11:28) How can you avoid podfade?

(14:41) Bonus tip!

(17:04) Rapid Fire

Links

Bryan Fittin

Loren Lewis

Quotes

“There are some amazing podcasts out there, but finding 52 ideas if you’re a weekly podcast is really a log more difficult than you would think.” (9:07)

“[Having a podcast] takes a lot of discipline and time-management to be able to record, to edit, to produce, and then if you want your podcast to be found, you need to produce content for people to actually find your podcast.  That’s a huge job.” (10:26)

“[Batch recording] helps us stay ahead of the game, because guess what.  Even when you batch record, those episodes run out and you need to make sure that you’re consistently recording.” (12:13) 

“Do the fun stuff.  If you enjoy interviewing people, do that up front and then pay to have somebody else do [your editing].” (12:37)

Shownotes

(1:13) What are you obsessed with?

(4:00) Quality vs. Quantity

(5:46) Quality is subjective

(10:31) Make analytics sexy again!

(11:41) How to make quality content 

Links

Bryan Fittin

Loren Lewis

Quotes

“I feel like a lot of companies were doing anything and everything to get the content out there and it was content that didn’t matter.  And so, your feed was just clogged with stuff that you didn’t even care about.  So, I’m actually enjoying that they’ve prioritized in the algorithms more quality content and really been more about the viewer than the company.”  (5:09)

“I think you just constantly have to be testing, you have to be serving, and you have to be listening to your audience.” (6:45)

“[One piece of advice] that we give to companies that are starting out with their social media marketing is to choose two platforms that you believe your audience is on and really focus there instead of trying to do it all.  That way you can actually be consistent and you can also provide quality content because if you’re trying to do it all, a lot of times you’ll burn out within a month.” (8:11)

“[The platform is] going to be pushing particular features, and so if you’re not using those features, that might be the first problem.” (11:49) 

“Don’t focus on your competition; focus on your consumer.” (15:54)

Shownotes

(1:09) What are you obsessed with?

(5:10) Is Instagram getting rid of photos?

(8:51) Pinterest Updates

(13:19) Apple Podcast Issues

(19:00) Rapid Fire

Links

Bryan Fittin

Loren Lewis

Tugboat Jack 

CNBC on Instagram Getting Rid of Photos?

NPR on Pinterest Banning All Weight Loss Ads

Vulture on Apple Podcast Issues   

EP 109 | Pinterest for Business: What You Need to Know

Quotes

“Anytime [Instagram] makes an announcement like that, pay attention...It definitely means that any video content they’re going to focus on as opposed to a photo.” (6:23)

“There’s a large chunk of Pinterest that is focused on weight loss, and if that disappears, what space will fill it?” (10:09)

“What I’m really interested to see is how video is probably going to take over Pinterest.  It used to be stills – you did it for decor, you did it for recipes and everything, but with video, it really opens the door for a lot more opportunities.” (11:48)

“If you’re trying to do marketing on Pinterest, you need to understand possibly that what’s going to actually get you the most traction is going to be video and eventually going live.” (12:42)

“If you’re a podcaster out there and you see a decrease in your downloads, that may not be necessarily true to what is actually happening.” (16:29)

https://www.goroguex.com/

Shownotes

(1:54) What are you obsessed with?

(5:14) Introducing Jessica, Jenna, and Beautiful Lives

(9:18) Starting eCommerce in a pinch

(13:55) Selling through Instagram

(14:46) Giving back to the community

(21:08) Handing exponential growth

(23:31) What’s next for Beautiful Lives?

(26:09) Advice for new eCommerce store owners

(28:37) Rapid Fire

Links

Bryan Fittin

Loren Lewis

Jessica Uranga

Jenna Cook

Beautiful Lives Bentonville Instagram

BeautifulLivesBoutique.com    

Episode 80 with Jesse Lane from Branches Mission Lab 

Quotes

“When I think about our online store at Beautiful Lives, there are two marketing characteristics – quality and creativity.” (10:31)

“Doing those small things, I think that makes for longevity in the long run and keeps [the team] excited and gives them that vision.” (22:32)

“[Running an eCommerce store] can be very repetitive, but keeping that creativity and passion alive – I think that the customer can really tell when you do.” (26:52)

https://www.goroguex.com/

Show Notes

(3:00) What are you obsessed with this Week?

Loren- Arkansas T-Shirt Club by TC Screen Printing

Bryan- CRTV Facebook Group, Nik Goodner

(5:56) Podcasts are on the rise

• Patt Flynn discussing with Buzzsprout how listening as shifted

(7:20) Can a podcast help your business?

(11:13) Podcasts help build loyalty and trust

(15:24) Putting a face with your brand

(15:57) How Can I use a podcast to get more customers?

(17:57) So should your business start a podcast?

• Roger Wakefield

(20:18) If I start a podcast, how will people find my podcast?

(24:53) Close

(25:53) Rapid Fire Questions 

Quotes:

Well with a podcast, I can be out working in the garage, I can be mowing the yard, walking the dog, all of the things. It just gives your audience a different way to consume that content. (9:49)

Whenever you are listening to a podcast, it is a very, honestly, a very intimate moment because you're in their ears. And so it's just like music. I mean you know when I was a kid, like headphones listening to the music, it seemed more intense and it seemed like you were kind of in this other world. And so it's kind of the same with, with spoken word like, that kind of brings you into a moment if you're a good storyteller as well, that you can obviously create a very strong connection with the person listening. (11:39)

I'd imagine that connection and loyalty and trust that's already built in. If they are consistently every single week, hearing you every single week, seeing you, they see your social posts or see your blogs, they see all your stuff. When you reach out, a lot of times they already feel that connection with you. (15:04)

Links
https://www.forbes.com/sites/allbusiness/2018/06/25/reasons-small-business-needs-podcast/#1e460e603977
https://www.smartinsights.com/digital-marketing-platforms/podcasting/why-how-to-get-started-with-business-podcasting/
https://smallbiztrends.com/2017/01/benefits-of-podcasting.html

Shownotes

(1:26) What are you obsessed with?

(5:02) Choosing the right platform for your brand

(8:41) Understanding your platforms of choice

(9:39) Planning ahead

(13:31) Picking the scheduling tool that’s best for you

(18:23) Social monitoring and social listening

(20:36) Rapid Fire

Links

Bryan Fittin

Loren Lewis

EP 49 with C.R. Braniff 

EP 96 with Miruna Dragomir 

Later 

Hootsuite 

Sendible 

Quotes

“A lot of people kind of bristle at [choosing a social media platform to focus on] because they’re like ‘I’m going to be on everything.’  That’s honestly a great way to shoot yourself in the foot because trying to do it all, you typically burn out within a week or two.” (6:01) 

“If you have two [social media platforms] that you’re mainly focusing on, when something changes in the algorithm you can adapt really easily, but it can be very difficult if you’re on all platforms.” (9:04)

“Instagram has really been pushing Reels lately, and so it would be really wise to make a couple of Reels so that you definitely can increase your engagement on Instagram.” (9:29)

“We really advise against [planning your content more than a month in advance] because things change so quickly that you could basically do all that work for nothing.” (9:48)

“A couple tips [for planning out content] is to not forget to pay attention to what’s going on in the news.  Pay attention to what holidays are coming up.  If those are relevant to your brand, make sure to address those within your social media plan.” (11:52)

“If you’re not scheduling your content, you need to.  It really helps you be thoughtful about it, as well as to post at optimal times.  Look into the insights on your platforms and see when is my audience actually active, and schedule your posts in those times.” (16:45) 

https://www.goroguex.com/ 

Shownotes

(1:31) What are you obsessed with?

(5:55) Introducing Gaonou

(10:44) Who can benefit from utilizing Pinterest?

(12:28) Myths about Pinterest

(13:56) Video on Pinterest

(15:42) Building a successful Pinterest strategy

(17:34) How do you drive people to your long-form content?

(19:42) Paid advertising on Pinterest

(21:32) What’s next for Gaonou?

(24:42) Rapid Fire 

Links

Bryan Fittin

Loren Lewis

Gaonou Lo 

Quotes

“I think Pinterest is the perfect search engine social media platform for content creators and businesses to repurpose their content, whether that’s on Instagram or Facebook.  I feel like Pinterest isn’t the first social media platform you go to, but it’s like the second.” (11:12)

“A lot of marketers think that Pinterest is for young people – It’s not.  It services a lot of  demographics.” (12:52)

“You just don’t want to put out any photo and any video [on Pinterest].  You really have to make sure you’re telling a story, and you want to have a hook in it so that the person that is looking at the content will want to click for more.” (13:10)

“Video is the king of content right now.  It is literally driving so much traffic to brands’ websites and their social media accounts.” (14:27)

“Paid advertisement is such a huge part of social media.  Of course, you can grow organically, but at the end of the day, I feel like paid media will always be the helper to get you a step forward.” (16:34)

“The rule of thumb is to pin 5-12 pins a day to kind of keep your account active so that your users are coming back to see what you’re pinning and drawing inspiration from you.” (17:20)

“Paid media is not too hard on Pinterest.  And like I said, you just really have to have a strategy with it and make sure that you’re constantly pinning, even if you have paid media running too.” (20:40)

https://www.goroguex.com/

Shownotes

(1:44) What are you obsessed with?

(5:40) What makes a LinkedIn profile pop?

(7:14) Your headshot matters

(10:47) What does your headline say about you?

(13:35) Crafting your professional summary

(14:31) Recommendations and endorsements

(16:02) With LinkedIn, commenting is content!

(19:07) What content works on LinkedIn?

(24:52) Rapid Fire

Links

Bryan Fittin

Loren Lewis

EP36 with AJ Wilcox 

Michaela Alexis 

Quotes

“One thing that you do need to have is a professional headshot.  That is one of those that you kind of stick out like a sore thumb in a very bad way if your headshot does not look good on LinkedIn.” (7:47)

“It’s just like any other social media platform – it’s a search engine.  So, if you are trying to target specific people to connect with or potential clients, make sure that you are addressing their problem in your headline.  That’s just another place to take advantage of that.” (12:29)

“Your professional summary is a place to kind of brag on yourself.  Like, if you’ve worked really hard to get something, you should be able to showcase that.  Don’t be embarrassed about that.  Don’t shy away from it.  And again, it establishes some clout for you and your position.” (14:18)

“Especially on LinkedIn, if you are just commenting on stuff – holy moly.  It will show ‘Bryan commented on this, Bryan liked this, shared this,’ whatever it is.  It is crazy to me how you can get in front of people who are following you.”  (16:53)

“I will literally be on LinkedIn and I will just watch a three-minute video, which I would never do on Facebook or Instagram.  It is a weird thing to actually get engaged with that type of content, but most of the time, I’m going [to LinkedIn] to learn.  I’m going there to connect with other professionals.  So it’s not just me going to be entertained or escape or something like that.” (19:21)

Shownotes

(2:28) What are you obsessed with?

(6:09) Introducing Jacob

(8:08) Why you need to leave Zoom

(12:11) What we love about Riverside

(15:43) Why we momentarily switched to Zencastr

(20:35) User experience

Links

Bryan Fittin

Loren Lewis

Jacob Carpenter

Riverside.fm

Zencastr   

Quotes

“With Riverside or Zencastr, you’re recording locally, so you would be recording on your computer, and I would be recording on mine.  It would be doing it automatically through your internet browser, and then in the end, once we’re done, I can just go through and pull those down, and I have a local video that isn’t compressed.  It’s higher quality, both audio and video.” (9:07)

“We’ve experienced it time and time again, where the internet drops out or we have some buffering or whatever else, and now all that digital noise that comes through – like what you would typically get in a Zoom call – You do not get that when it comes to Riverside and Zencastr.” (10:16)

“[With Riverside and Zencastr], the nice thing is, you’re not jumping to some level that’s really complicated.  It’s within your browser.  You’re not asking anyone to record anything on their end...And on your end, it’s not a whole lot different either.  You’re mostly just having to hit record and then download the files at the end.  And to have that amount of quality at such a user friendly experience, I just love that.”  (12:58)

“When you’re recording [with Zoom], it is what you see.  So if you are in speaker view to where when I start speaking, the camera turns on to me, that’s what you’re recording...One of the beautiful things about Zencastr and Riverside are recording separate tracks.” (13:29)

“[With Riverside], you do have the option for post-processing on the back end, which is actually really cool.  So if you are a solo production house, and you are wanting to just have [your] interview leveled out...you can actually have that done on the back end.” (24:38)

https://www.goroguex.com/