Rogue Creators

Shownotes

(1:57) What are you obsessed with

(5:01) Introducing Nathan Otwell

(8:31) Breaking down social selling

(12:20) Facebook and Instagram allow you to compete with big brands

(14:59) Selling services through advertisement

(19:02) Ad creative that sells

(24:20) Live social selling

(30:51) How to get started with social selling

(34:45) What’s next for Nathan and Shopanova?

Links

Bryan Fittin

Loren Lewis

Nathan Otwell

Shopanova

Rogue Creators Episode 83 with Shopanova   

Quotes

“Americans are digesting more media than ever before, and they’re digesting it on this little device that’s in everybody’s pocket.  No matter where you’re at, you always have access to media now...We can get on our phone every 30 seconds and see a new product, see a new service, whatever the case may be.” (8:59)

“If you know that 10% of the people that fill out your form always become a customer, then it’s easy to do the math.  Like, I need this number of clicks to get this many forms filled out to get this money to get this many clients.” (11:54)

“Facebook and Instagram are by and large the best way to compete in any industry or any space because the big boys are oftentimes doing traditional marketing...So, if anybody’s trying to compete with the big boys, big brands, stuff like that, Facebook and Instagram is honestly the best place for it.” (12:36)

“Facebook and Instagram really pioneered this way of making what I call a personal shopping experience, whether that’s for a physical product or a service...You can actually get your brand out there in a creative way, and it’s something that is very unique out there in the marketplace right now.”  (16:28)

“I will say for the top of the funnel, video is always the best.  I really don’t even use images until retarget levels simply because you can’t retarget somebody that sees a picture.  You can retarget somebody that clicks on a picture, but with a video, you can reach out to somebody that watches your videos.” (20:22)

“[When you’re selling services], you really are looking more for the engagement and the conversations that are going to happen from a live video than you are from somebody actually clicking a button, putting the credit card in, and getting a product.” (28:43)

https://www.goroguex.com/

Shownotes

(1:17) What are you obsessed with?

(6:13) Apple Podcasts Subscriptions

(13:26) Spotify’s paid subscription platform

(17:43) Who are these subscriptions for?

(19:28) Wrap up

(20:43) Rapid Fire

Links

Bryan Fittin

Loren Lewis

Quotes

“If you’re a brand new podcast, don’t be going straight to paid content.  That’s just not smart to do unless you already have an audience that you’re moving to a podcast.” (8:31)

“I really do hope that [Apple] thinks about the design and user experience of that.  Hopefully they’ll put a lot of time and effort into making sure that they elevate that application.”  (10:37) 

“It’s showing that Spotify is really going to be investing in podcasting, and they’re taking it very, very seriously.  Podcasters, you need to perk up and realize that Spotify is probably worth paying attention to, to get your podcasts going, especially since they’re going to start investing in video podcasts as well.” (14:32)

“If you are in the marketing space, you’re B2B serving a lot of clients and stuff in that area, this is not even important to you.  You would not be charging your clients or listeners to get your content unless you’re doing some very educational stuff.”  (17:46)

Shownotes

(2:43) What are you obsessed with?

(8:19) Marketing to Gen Z

(15:31) Choosing brands that are eco-friendly and socially responsible

(17:41) Seeking out meaningful interactions

(24:54) Optimizing your website for mobile-functions

(27:48) How Gen Z uses social media

(38:58) Gen Z’s strong filter

Links

Bryan Fittin

Loren Lewis

Ava Ellis 

Quotes

“If you’re a company, you need to be aware of how [Gen Z’s are] thinking and what their buying process looks like and how they’re interacting with each other online and through social media.” (9:13)

“A lot of studies have come out in the last couple of years for brands that you can no longer just assume that your customers are going to be buying products and not looking into the labels.” (15:45)

“There’s no point in spending your time trying to find [something] on somebody’s website that is not set up to be looking at on your iPhone.” (26:42)

“I think if you’re only ever posting feed content, you’ve lost them because they’re spending the majority of time on stories.  I think of companies that don’t actually post that often on their grid, but they’re crazy active on stories, and I’m engaging with that.” (31:21)

“You have about eight seconds to impress me – eight seconds to tell me why I should be watching your content, and then I’m done.” (41:12)

Shownotes

(2:31) What are you obsessed with?

(7:21) Introducing Josh Fedie and SalesReach

(14:43) How does video close sales?

(21:48) Content creation generating leads

(29:30) Advice for integrating video

(36:20) What’s next for SalesReach?

(43:31) Wrap up

(45:41) Rapid Fire

Links

Bryan Fittin

Loren Lewis

Josh Fedie

SalesReach  

Quotes

“If you don’t feel comfortable making videos, I promise you, if you just start, you’re going to find that it’s a lot easier than you ever though it was going to be.” (16:15)

“The more deliberate you can be about explaining, here’s what I need you to do next, and here’s how easy I’ve made it to do that next thing – That’s where you’re going to really start winning and getting the responses you want.” (18:23)

“Once these other customer-facing teams are engaging with these prospects and customers, they need more help to keep bringing more value throughout.” (23:52)

“There’s so many ways to do this stuff more effectively.  It’s not the tool, it’s you.  You just have to be willing to be more creative in your process – and lucky for most sales professionals and other people in a customer-facing role, being creative is something that a lot of highly successful people in that space are actually good at.”  (35:28)

“I think the second we start really, truly thinking about what experience am I creating around this sale for my buyer – if we really think about that, that’s when we start really, truly refining our process and getting out of the things that we did 12 months ago that were successful but aren’t anymore.”  (35:54)

Shownotes

(1:58) What are you obsessed with?

(5:10) TikTok Business Creative Hub

(9:05) Instagram Story Drafts

(11:49) Boombox

(17:57) YouTube’s New Analytics

(23:30) LinkedIn Creator Mode

(30:43) Rapid Fire

Links

Bryan Fittin

Loren Lewis

TikTok Business Creative Hub 

Gadgets360 on Instagram Story Drafts

TechCrunch on Boombox 

New YouTube Analytics  

Quotes

“Most of the platforms are just like ‘upload whatever, we’re just going to take your money’ – specifically Facebook, they’re very much like that.  And so you have to kind of create your own ad around it.  But with TikTok, it’s almost like they’re giving you the tools to really make something awesome with it.” (6:07)

“I think there’s going to be a lot of businesses that will be able to use this to actually plan out some content.  I know for me, that would be really great to save some stories just to quickly save time.” (9:47)

“I think that’s where it comes in for us.  I’m really interested to see if they make it an attractive player that you can actually play in Facebook.” (13:58)

“It’s hard to get people off of a platform onto something else.  And so Instagram has done a great job of doing this with Spotify, and this could be a big feature with Facebook if they’re actually able to subscribe on Facebook to your podcast – holy moly – that would be really fantastic.”  (16:59)

“In old YouTube, you could not look at, say I want to know in 2018 how many subscribers did I have at that point?  You couldn’t know that data.  And so now, they’ve allowed you to basically look back and go, okay, I can actually see my growth patterns and look at my subscriber counts.”  (19:26)

“So instead of you having to go down and read about their bio, you can click on their profile picture and it’s them talking about who they are.”  (28:34)

Shownotes

(1:30) What are you obsessed with?

(5:34) Introducing Melissa Berrios

(15:35) Content is your storefront

(18:51) Content in your sales funnel

(27:04) Advice for new business

(29:47) Wrap up

(33:38) Rapid Fire  

Links

Bryan Fittin

Loren Lewis

Melissa Berrios  

Melissa's Website

Virtualmente Libre Facebook Page

Virtualmente Libre Podcast   

Quotes

“If you don’t have content that is irresistible to your customers, content that is valuable to them, content that is going to position yourself as an expert in the industry, people are never going to buy.” (17:27)

“We just don’t create content for the sake of having something posted or having something out there.  There needs to be intention with each piece of content that you put out there.  And you need to know what the end result is before you really think about posting anything or creating anything.  You need to understand what the end result is – what the trajectory is that you want the customer to take.  And then from there, you create and you strategize.” (19:33)

“You’re positioning yourself as an expert – as a leader – and then you’re moving them [towards] considering to be your client or customers.  So when you’re ready to do a conversion event, when you’re ready to launch a product, they’re going to be waiting in line to get whatever it is that you’re going to offer.” (22:22)

Shownotes
(0:50) Welcome to our 100th episode!

(2:45) Growing a niche audience with C.R. Braniff 

(5:44) Being genuine on LinkedIn with A.J. Wilcox 

(9:18) Recording solo shows with Nichole Hamilton

(13:05) How will podcasts evolve with Randy Wilburn

(18:50) What’s next for Rogue Creators?

(21:43) Rapid Fire

Links

Bryan Fittin

Loren Lewis

Episode 49 with C.R. Braniff 

Episode 36 with A.J. Wilcox 

Episode 44 with Nichole Hamilton  

Episode 86 with Randy Wilburn  

Quotes

“[Once you’ve identified your ideal listener], you’re going to want to be using video content to try and reach them, find them, and engage with them, and that’s exactly what YouTube is for.” (4:09) - C.R. Braniff

“That’s part of having a podcast – getting to know your audience and changing things up to make sure you’re bringing that value.” (5:09) - Bryan Fittin

“I think the biggest misconception is that LinkedIn has to be a place where you’re buttoned up and wearing your tie, when the stuff that really goes viral – the stuff that is really getting appreciated right now – is people being vulnerable and sharing things that they’ve learned.” (7:08) - A.J. Wilcox

“I would also suggest – and this is something I did not do – plan things out and maybe record three, four, five, six episodes and just have them ready so that you’re not scrambling.” (11:25) - Nichole Hamilton

“I just think there’ll be opportunities for people to put their information out there and share it with the world, and people will consume it however they want to consume it.” (15:26) - Randy Wilburn

Shownotes

(1:40) What are you obsessed with?

(5:11) YouTube Shorts

(9:34) Instagram Guides

(15:19) Using TikTok in Your Marketing Strategy

(22:08) Clubhouse Competitors

Links

Bryan Fittin

Loren Lewis

The Verge on YouTube Shorts 

Cure Media on Instagram Guides 

Boosted on TikTok

Econsultancy on TikTok

The Verge on Facebook's Clubhouse Rip-off

TechCrunch on Twitter Spaces  

Quotes

“I don’t think [YouTube Shorts] are going to be a competitor for TikTok.  I think it’s going to be something for them and their own community.  You go to YouTube for a specific experience.” (6:49)

“I think we’re going to see brands get really creative with [Instagram Guides], because they’re actually able to create micro-blogs within their Instagram profile, which I think is insanely cool.” (10:42)

“I have a feeling Reels may die down, but [Guides] will become a stapled feature that people regularly use.  I think for brands especially, this is going to be critical for you to hop on, because it’s going to be a resource for your audience.” (12:36)

“[Duets are] allowing your audience, your biggest fans, to interact with you, and to actually experience your brand, rather than them reacting to it.  And there’s just such a difference in that.  Instead of them reacting to an ad that you put out, they actually get to be a part of it and that’s the main difference.” (20:52)

“There’s some really neat stuff that’s actually happening on Clubhouse.  I don’t know that you’re going to be able to replicate that right now with Facebook or Twitter, but I know they’re going to try.  So I hope that Clubhouse has more of a social connectability.” (27:05)

Shownotes

(2:11) What are you obsessed with?

(8:07) The Creating Startup Junkies Book

(9:31) The Inception of Startup Junkie

(13:26) The Startup Junkies Podcast Origin Story

(20:30) Tips for Growing Your Podcast

(24:28) Using Your Podcast to Build Relationships and Make Connections

(30:23) 1 Million Cups

(34:51) What’s Next for Startup Junkie?

(40:24) Wrap Up

(42:00) Rapid Fire

Links

Bryan Fittin

Loren Lewis

Caleb Talley

Jeff Amerine

Startup Junkies Podcast 

The Grand Biocentric Design

The Place We Find Ourselves Podcast

Creating Startup Junkies   

Quotes

“One thing led to another because there was a need in the market for the mentoring, counseling, training, the kind of start up support stuff that we do.  And now, we probably touch 1,200 entrepreneurs a year through one-on-one counseling.  And in normal times we put on 250 events, and all that stuff, thanks to the hard work of Caleb and the whole crew, is now virtual.”  (10:46)

“We decided, let’s give the Zoom platform a shot, as far as recording the podcast.  I think that really opened it up for us where we weren’t just having local entrepreneur guests on.  It gave us an opportunity to expand out and invite people that we otherwise would not have been able to invite on.”  (16:26)

“You can be more conversational if you get a sense for the types of things that people are going to want to hear about.  How’d you get started?  How did you raise money?  How do you deal with building the team?  What kind of challenges do you face?  That sort of stuff.” (24:53)

“[Matthew has] kind of streamlined the process for bringing [guests] on and getting them scheduled.  Part of that is getting some seeds of fun facts.  He’s got a questionnaire of some things to kind of pull from them that we can throw out during the podcast.”  (25:32)

Shownotes

(1:43) What are you obsessed with?

(6:13) What your Instagram sales funnel should look like

(8:55) Your customers need to know you!

(16:01) Your customers need to like you!

(19:36) Your customers need to trust you!

(27:05) Rapid Fire

Links

Bryan Fittin

Loren Lewis

What Does an Instagram Sales Funnel Look Like?

Quotes

“When you think about Instagram, you may not think about it in traditional terms of a sales funnel and how you can do that, but you totally can. It can just be an additional platform that’s serving your brand to be able to increase your sales.”  (6:53)

“When you’re looking at that attract phase, what is going to work to attract your audience is to know your audience.  We talk about that a lot.  You can’t even start your sales funnel if you don’t know the audience of what you’re going after.”  (10:00)

“If you can not only attract the interest, but also make it shareable, then you really have something because not only are you attracting the audience for the first time, then they’re sharing it to their audience.  So it’s a double win.  And so, really thinking about what is relatable and what’s shareable to my audience.”  (13:24)

“You have to say, how am I going to get their attention?  How am I going to give value to their life?  What does that look like?  And how can I communicate that through social?”  (15:05)

“You don’t have to bash your competition, but you need to have that differentiation between you and your competition of why you do what you do.  And I think for a lot of times, you don’t always want to talk about yourself, but there is a way of educating people on your product, making them aware but also showing that you’re an authority in that space too.”  (17:07)

“People aren’t, a lot of times, doing business because of what you’re offering.  It’s because of how you’re doing it.”  (19:23)