Rogue Creators

Shownotes

(02:30) What are you obsessed with this week?

(06:04) Why you should be using short-form video in marketing

(12:02) Types of short-form video

(21:16) What makes a great short-form video?

(25:42) How does this relate to Instagram Reels and TikTok?

(32:45) Rapid Fire

Links

Bryan Fittin

Loren Lewis

Quotes

“Short-form video content really helps with that.  To be able to spread yourself across multiple platforms, but with the purpose of driving them to your quality long-form content.” (11:52)

(5:04) Facebook Shops

(7:54) Listnr.Tech

(11:22) Spotify Quotes

(13:40) Anchor

(16:35) Lume Cube Video Light

Links

Bryan Fittin

Loren Lewis

Episode with Jon Allen 

Episode with Patt Flynn

Listnr.tech

Anchor

Lume Cube Video Light    

Quotes

“My disclaimer, as always with Anchor, is that you don’t have the rights to your content.” (14:34) 

“So this [Lume Cube Video Light] is actually really cool, because if you are videoing or doing zoom calls, zoom recordings, skype calls, different things, you need to be able to light yourself better.” (17:26)

Shownotes

(00:19) Intro

(1:33) How Roger became Youtube’s most famous plumber

(7:44) How Roger picked the content for his videos

(9:57) Roger’s advice to someone growing their Youtube channel

(16:05) Roger talks about a never ending well of content topics

(19:45) LinkedIn Live

(24:27) Measuring success on Youtube

(31:17) Wrap up

Links

Bryan Fittin

Loren Lewis

Roger Wakefield

Youtube

Facebook

Quotes

“Number one, figure out in five to eight words, what is your Youtube channel about.  Because if you can’t tell me in five to eight words, Youtube is never going to figure you out.” (12:18)

“The biggest thing I think I learned networking, everybody that I meet is not my customer.  But I meet people that can introduce me to my customers. Same thing on LinkedIn.  LinkedIn is so wonderful for me because I can build my community, or my tribe, nationwide.” (20:51) 

Shownotes

(1:59) What is considered “shareable content”

(5:20) Being strategic with shareable content

(7:49) Making content controversial

(13:56) How to create shareable content that is well-designed

Links

Bryan Fittin

Loren Lewis

https://wholesomecommerce.com/shareable-content/

Quotes

“Creating content to create content is a waste of your time. Really trying to engage your audience really should be your goal, and that’s what shareable content generally is.”  (4:21)

“One of the things that you can do when you’re thinking about making shareable content is to really be observant of what’s going on. So what is actually trending, and you have to be careful with this.  You don’t want to go overboard. And also know when a trend is dead.” (6:46)

Shownotes

(00:22) Intro

(1:18) What are you obsessed with this week?

(5:56) The American Estates origin story

(10:50) Roles in the company

(12:41) How Jesse and Niki met

(15:20) What did Jesse do to grow his Instagram following initially?

(19:41) American Estates’ use of Tik Tok

(24:27) Where the name came from

(29:18) Legacy Fund

(32:38) Advice for new business owners

(37:40) What’s next for American Estates?

(40:40) Rapid Fire

Links

Bryan Fittin

Loren Lewis

American Estates Website

American Estates Instagram

American Estates Youtube

American Estates TikTok

Quotes

“We started trying to, you know, forget the number of people. It’s about the quality of engagement and quality of the following.  So if it’s like, you know, if it’s a bunch of people that are never going to buy your product because you don’t have anything to sell to them, then you know, okay.  Cool.  You got some, you got some numbers.  So we started intentionally focusing, at least in that phase, on growing a following that was, you know, mostly local and regional centric.”  (17:09)

“Those values were important to me and I wanted to be able to build things for people that, you know, when they move on from this earth, their kids are going to fight over who gets to take it, instead of who has to take it to Goodwill, or the dumpster.”  (27:25)

Shownotes

(00:31) Intro

(1:41) Instagram Reels

(4:36) Canva Live

(10:05) Threads

(13:33) Twitter - Voice Tweets and Fleets

(19:03) Using video in marketing

(23:17) Wrap up

(23:53) Rapid Fire

Links

Bryan Fittin

Loren Lewis

Quotes

“Instagram is putting a lot of traffic behind [Instagram Reels] and a lot of focus on this, right? So you have a chance right now, if you jump in early, to be able to be in front of a new audience or an audience that maybe wouldn’t have seen your content otherwise.” (3:27)

Shownotes

[00:01:06] Nik from CRTV Church

[00:02:17] What are you obsessed with this week?

[00:09:35] Nik talks about the beginnings of CRTV Church

[00:19:54] Taking a stand against racial injustice

[00:24:25] Encouraging creatives during COVID 

[00:33:52] Cultivating a large online community

[00:43:02] What’s next for CRTV Church?

[00:46:37] Encouragement to other creatives

[00:49:45] Rapid Fire

Links

Bryan Fittin

Loren Lewis

Nik Goodner

CRTV Church Website

CRTV Church Instagram

CRTV Church Facebook

Quotes

“Creative church is this platform that’s design to bring creatives together and empower them to be who they are meant to be.” (9:50)

“We create content, podcasts, events, and opportunities for creatives to connect and develop that side of them, so that they can be more secure in who they are and who God has called them to be and who they’re meant to be.” (10:08)

“At some point, you have to realize that conversations are so big that you either have to weigh in, or your silence is going to look like a betrayal.” (21:17)

“You know, sometimes the best words you can hear are ‘you got this,’ honestly, and that’s just the truth.  Whenever things are happening with COVID, we made some cheesy posts.  You know, like stuff that you probably already know, but man, you needed that reminder today.” (24:25)

“As a group admin, as a community leader, wherever you fall on the social media management scale, you are going to want to be listening to the problems that your audience is facing and coming up with solutions for them.  That’s the most important thing you can ever do, because it becomes really easy to encourage people when you know what they’re going through.” (26:09)

“The longer you listen to people, the more perceptive you become as a creative.” (29:53)

“They post something that they may be excited about, or they may have questions about, and other people weigh in, and this is how conversation starts, and this is how community happens naturally.” (35:28)