Rohan Lund, the newly minted CEO of SCA, joins Tim Burrowes on stage at the Mumbrella360 conference for his first major public interview since becoming boss of the media company.

Lund joined the board of SCA in March, was appointed CEO in April, and officially started in his new job on May 1.

Four weeks later, he jumped onto the M360 stage for a wide-ranging chat about a newly merged company in flux.

Lund speaks about his first month in the role, the biggest differences between the cultures at SCA and Seven, whether he will bid for the NRL, the predictable perils of having Gina Rinehart as a new financial backer, and how he plans to build his executive team.

“I don’t think the media is ready for these horizontal views," he said. "I think TV, radio, and publishing are very different businesses. They have different customer strategies and different cultures today."

Podcast edit by Abe’s Audio.