Rolex: Timeless Excellence - [Business Breakdowns, EP. 65]

07.15.2022 - By Business Breakdowns

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Today, we’re breaking down one of the strongest brands in the world - Rolex. Founded in the UK in 1905 under the name Wilsdorf & Davis, Rolex has become the leading name in luxury watches. But, while the company’s products are iconic, the business itself is highly secretive. Owned by a Foundation and run as a non-profit entity, little is known about Rolex.   To unlock the secrets, we are delighted to be joined by Ben Clymer, founder of HODINKEE, and an expert on all things luxury watches. Ben has had rare access to Rolex and the people behind the manufacturer, making him the perfect person to dissect this business with us. Please enjoy this excellent Breakdown of Rolex.   For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.   -----   This episode is brought to you by Tegus. Tegus is the new digital hub for market intelligence. The Tegus platform empowers Investors and Corporate Development teams to invest smarter by pairing best-in-class technology with the highest quality user-generated content and data. Find out why a majority of the top firms are using Tegus on a daily basis. If you're ready to go deeper on any company and you appreciate the value of primary research, head to tegus.co/breakdowns for a free trial.   -----   This episode is brought to you by Scribe. Scribe is the trusted transcription provider for the business and investing community. Scribe is designed to accurately transcribe messy, real-world audio and is unique in that it’s optimized for the complexities of enterprise audio, such as company and product names, currencies, accents and numbers. Visit kensho.com/breakdowns to learn more and unlock your free trial.   —--   Business Breakdowns is a property of Colossus, LLC. For more episodes of Business Breakdowns, visit joincolossus.com/episodes.   Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.   Follow us on Twitter: @JoinColossus | @patrick_oshag | @jspujji | @zbfuss   Show Notes [00:03:01] - [First question] - Ben's favorite Rolex watch ever; Ben's Inside Rolex piece [00:04:24] - What makes the Rolex Daytona such a special watch  [00:07:19] - The job-to-be-done for high-end watches beyond just telling them the time [00:12:18] - The strategy behind marketing luxury products; The Luxury Strategy [00:14:34] - An overview of Rolex's business [00:19:38] - The history of Rolex  [00:38:45] - Their genius in marketing and distribution  [00:41:55] - How they make decisions and what others can learn from them [00:47:14] - The financials of Rolex and other luxury watch brands [00:49:02} - Most important business lessons others can learn from Rolex [00:52:54] - Other luxury brands worth studying  [00:57:26] - What Rolex hasn't gotten right

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