<p>On this episode, we'll discuss how to turn words into magic using the example of J. Peterman and others who've turned "ordinary stuff" into high-margin products.</p>

On this episode, we'll discuss how to turn words into magic using the example of J. Peterman and others who've turned "ordinary stuff" into high-margin products.

Romancing The Stone: How J. Peterman Turned a Simple Catalogue into a $75 Million Dollar Company

This weekly podcast was born out of two things we enjoy – talking about influence & persuasion and drinking really good beer (sorry, we don’t consider Budweiser & Miller Lite good beer).

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This weekly podcast was born out of two things we enjoy – talking about influence &amp; persuasion and drinking really good beer (sorry, we don’t consider Budweiser &amp; Miller Lite good beer).

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Romancing The Stone: How J. Peterman Turned a Simple Catalogue into a $75 Million Dollar Company

Romancing The Stone: How J. Peterman Turned a Simple Catalogue into a $75 Million Dollar Company

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