RoofersCoffeeShop

Heidi J. Ellsworth talks with Chuck Magee, CEO of SSA CAPP, a software and marketing company that is offering contractors the opportunity to utilize online offices. Chuck Magee has developed software, processes and online access for roofing contractors to utilize virtual offices to make their job easier. Several small roofing contractors spend nights pushing paper and days roofing. SSA offers a solution that will minimize paper pushing, increase revenue, productivity and free time.

Jeff Williams - Elevate your Roofer Brand 

Heidi J. Ellsworth, RCS Partner visits with Jeff Williams, IKO Brand Director and Jack Gottesman, IKO Marketing Manager about branding in this informational and thought-provoking Roofing Road Trips podcast.  To many roofing contractors, “branding” can sound like a big undertaking that is potentially unnecessary.  Jeff talks about how it can be intimidating to even a seasoned marketer, so it is understandable that this concept can seem elusive in day-to-day business.  Heidi and Jeff review the importance of taking the time to establish a strong brand and how it will continue to help and improve sales and marketing as well as overall company culture.  Jeff shares the top five things every roofing professional should know about branding their business for success.

S2:E15

Join Heidi Ellsworth on the next Coffee Conversations as she welcomes CEOs Adam Oaks of Estimating Edge, Deryl Kratzer from National Roofing Partners and Will Lorenz of General Coatings. These industry leaders will share in depth what the first quarter of 2021 has truly looked like for the industry. Amid a pandemic with a light at the end of a dark tunnel, Heidi chats with these CEOs to get the inside scoop on what they have seen so far and what they think is coming. Join us for this riveting conversation with executives in the roofing industry.

April Influencer - Ashley and Seth Pietsch

This month's topic: "What unique or new benefits do you have for your employees?"

April Influencer - Mandy McIntyre

This month's topic is: "What unique or new benefits do you have for your employees?"

April Influencer - Charles Antis

This month's topic: "What unique or new benefits do you have for your employees?"

April Influencer - Pete Harding

This month's topic: "What unique or new benefits do you have for your employees?"

April Influencer - Julissa Chavez

This month's topic is "What unique or new benefits do you have for your employees?"

Heidi J. Ellsworth, RCS Partner visits with Mikael Kuronen about Georgia-Pacific’s recent launch of DensDeck® StormX™ Prime Roof Board. It is the first high-performance gypsum roof coverboard (patent-pending) designed to help prepare commercial rooftops to hold tough under the dangers of impact and puncture caused by very severe hail conditions. They talk about the technology and innovation behind the launch and the resulting studies proving the effectiveness, time savings and resiliency of using DensDeck® StormX™ under low slope roofing systems prone to hail or extreme foot traffic.

For over 22 years, Kevin Butler, a Senior Field Advisor, has worked at Tremco Roofing.  Heidi J. Ellsworth interviews him about how he has thrived in building a career at Tremco and Weatherproofing Technologies Inc.  They talk about how he grew his career as a roofer, foreman, manager and senior field advisor in the commercial roofing industry.  They talk about the importance of loving your job which makes it a career along with the importance of building relationships and providing solutions with customers.  He shares that no matter what size the problem is, he will do whatever it takes to diagnose and resolve the issue in a way that is most beneficial for his customers.  He encourages others to take the same path in roofing to find the perfect career.