RoofersCoffeeShop

In this RoofersCoffeeShop® Coffee Conversations, Heidi J. Ellsworth is joined by SOPREMA's Mark DeFreitas, VP of Strategic Accounts, and Chris Evans, Vice President of Estimating for KPost Roofing & Waterproofing to discuss the award-winning roofing system installed on the National Medal of Honor Museum in Arlington, Texas. The conversation explores the industry trends driving demand for complex roofing and waterproofing solutions, why collaboration is critical on high-profile architectural projects and the challenges contractors face when working on buildings with unique geometries and demanding performance requirements. Guests share real-world lessons from navigating steep and low slopes, multiple elevations and intricate waterproofing details while balancing durability, aesthetics and long-term protection. They also discuss best practices for material selection, project coordination and execution that helped make this nationally recognized project a success.

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In this Read Listen Watch®, Megan Ellsworth welcomes MetalForming, LLC's Vice President of Architectural Sales, Ryan Lemmel, for an exclusive METALCON preview and to discover how their newest products tackle today's biggest challenges in the metal construction industry. From precision and productivity to automation and support, learn how these innovations can transform your workflow and drive growth. Plus, get a sneak peek at what to expect from MetalForming's booth at METALCON, including live demos and hands-on opportunities. 

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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Greg Hudson, Duro-Last's vice president of commercial excellence, to discuss how innovation is shaping the future of commercial roofing and creating new opportunities for contractors. Greg shares how Duro-Last's latest product advancements and strategic partnerships are designed to solve real-world challenges in the field while improving efficiency, performance and long-term roof system success. The conversation explores Duro-Last's contractor-driven approach to product development while diving deep into the importance of listening to customer needs that are than reflected in emerging innovations.

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Learn more about Duro-Last Roofing Inc here! https://www.rooferscoffeeshop.com/directory/duro-last

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In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with Meredith Hafer from CertainTeed to talk about how contractors can take their business to the next level with the CertainTeed Credentialed Contractor Program. They dive into the tools, training and partnerships that make running a roofing business easier and more rewarding on every level. Meredith shares how the program helps contractors build credibility, boost efficiency and grow their reputation in the industry. She also talks about how these resources are designed to empower roofing professionals at every stage of growth, from new business owners to seasoned industry leaders.

Learn more at RoofersCoffeeShop.com! 

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In today's episode of Roofing Road Trips®, Karen Edwards is joined by Mike Bothman of Wil-Mar Products to discuss the value of being prepared before you ever climb the ladder. They dive into common service-call challenges, what belongs in a well-stocked truck and how having the right materials on hand can help contractors save time, earn trust and deliver better service. Listen as they discuss preparedness, professionalism and the value in being the contractor who can get the job done right now.

Learn more at RoofersCoffeeShop.com! 

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In this episode of Roofing Road Trips®, host Karen Edwards welcomes Jon Gardner of Owens Corning along with Joshua Adams and Mitchell Casiano of Roof Scout for a conversation about artificial intelligence (AI) in roofing sales. Together, they tackle the biggest misconceptions contractors have about adopting AI, what the first 30 days with Scout really look like and where sales teams typically feel the impact first. The discussion also explores what drives contractor buy-in, what causes hesitation and how successful teams balance automation with the personal relationships that still matter most in roofing. Listeners will also hear how contractor feedback has helped shape Scout's evolution and what this means for the future of smarter, more human-centered sales processes. 

Learn more at RoofersCoffeeShop.com! 

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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Douglas Wade, the new CEO of RPH, to discuss innovation in commercial roofing with an emphasis on proper roof and wall penetration management. Doug shares what contractors, consultants and building owners often misunderstand about rooftop penetrations and how those challenges are shaping his vision for RPH. Listeners will learn how RPH is innovating to address these challenges and delivering an overall focus on education, training and customer support.   

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In this Roofing Road Trips® episode, host Megan Ellsworth sits down with Megan Pope, executive director of MRCA, and Chris Daly, vice president of KAW Roofing & Sheet Metal, to discuss the impact of the new MRCA Leadership Summit. The MRCA Leadership Summit was designed specifically for roofing company owners, executives and decision-makers and focuses on high-level education, leadership development, strategic planning and valuable industry connections. Hear how the program will bring together emerging and established industry professionals and facilitate key leadership conversations. Tune in to gain an understanding of why investing in leadership development is essential to the future of the roofing industry. 

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In this RoofersCoffeeShop® Coffee Conversations, Heidi J. Ellsworth is joined by Joel Stanley of Anchor Products; Trent Cotney of Adams and Reese; and Mark Graham of NRCA, to explore the hidden risks on rooftops that are costing contractors money and how they can be transformed into new revenue opportunities. From code changes to improper equipment installations and drainage challenges, the group discusses the real issues impacting profitability today. They break down where contractors are exposed to risk and why many of these problems go unnoticed until they become costly failures. The conversation highlights overlooked opportunities including inspections maintenance programs and rooftop coordination services. Attendees will hear real-world examples of failures and how proactive approaches can protect both the building and the contractor's bottom line. 

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In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Sarah Spink, CEO of Liquid Roofing and Waterproofing Association (LRWA), to recap the 2026 Charity Team Challenge. They reflect on the event's highlights, the impact of supporting LandAid and how the challenge brought the roofing and waterproofing community together for a great cause. Tune in to hear memorable moments from this year's event and learn how you can get involved in future LRWA charity initiatives.

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