In today’s episode, you’ll hear my interview with Randy Brothers from Elite Roofing. Randy is the author of the bestselling book Start it, Build it, Grow it: The Contractor’s Guide to Success. He also started The Roofing Academy, a coaching course that roofers can use to help them start, build, and grow their roofing businesses from almost any financial level.

Listen to today’s interview to hear Randy’s story and why he’s working to improve the roofing industry for everyone. During the interview, we’ll discuss why Randy thinks the roofing business is such an attractive industry, where Randy’s company is at today, and what made him decide to write a book and start The Roofing Academy.

Highlights of today’s episode include:

Links:

Randy Brothers

Start It, Build It, Grow It: The Contractor's Guide to Success by Randy Brothers

Elite Roofing

The Roofing Academy

Of all the tools that can help a roofer improve their business, the video tool is the biggest change maker. That’s especially true when it comes to improving sales numbers. But it’s not enough just to have the right video tool. You also need to know how to use it. What types of videos are most useful? What styles or scripts should you be using to motivate and inform your customers? Listen to the episode to learn more about the video tricks you should be using and why they work. 

Highlights of today’s episode include:

Links:

Top Tools for Roofers

Bomb Bomb Video Tool Guide

Sometimes you can learn a lot from a similar business’s marketing strategy, even if that business isn’t in your industry. In today’s episode, you’ll hear my interview with Steve Loiselle, Owner and Founder of Lightning Media Inc. Steve had the same mentor that I did for learning about Facebook ads, and he uses that information on behalf of his clients. In today’s episode, we’ll do a deep dive into Steve’s campaign for a snow removal service. Listen to the episode to hear how Steve got his client’s business noticed, how he launched a Facebook Messenger ad campaign, and how he employed bots to keep up with the large influx of leads that came in as a result of his ad campaign.

Highlights of today’s episode include:

Links:

This Weeks Freebie – A Free PDF Breaking down the Exact Campaign that Steve and I discuss

Lightning Media

Lightning Media on Instagram

Now that you know the basics of why a CRM matters, what you need a CRM for, and how to choose a CRM that’s right for you, it’s time to talk about some of the apps and tools that can help you make sure that your business is operating at it’s best and most efficient. By using the information in this miniseries, you may be able to drastically change your business for the better in 2019, so go back and listen to the last two episodes if you missed them. In this episode, you’ll hear about some of the most useful tools for your business and how you can get a great deal on getting started with them.

Highlights of today’s episode include:

Links:

This Weeks Freebie – a Completely Free Unlimited Zapier Account

Pipedrive

Slack

CompanyCam

BombBomb

Quickbooks Online

A paper CRM is a good place to start, but eventually you’re going to want to move on to CRM software, especially as your business grows. But how will you know which CRM is right for you? In today’s episode, I’ll explain how I helped a few roofers implement CRM systems and create some incredible results for their businesses, like a 150% increase in work volume for one company, and a 22% overall reduction in payroll costs for another. Listen to the episode to hear the details, and at the end of the episode, you’ll hear how to use my CRM picker to help you decide which CRM is right for you.

Links:

CRM Picker