Roofing Business Partner Podcast

Roofing Business Partner Podcast

By Adam SandBusiness
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Roofing Business Partner Podcast episodes

  • 008: Roofer CRM Series Part 1: The Best 1st CRM

    Does your roofing business have a CRM? Do you know what a CRM is, or how it can benefit your business? How can you choose which of the available CRM options out there is best for your business? In this 3-part series, we’ll be exploring all of these questions and more. Tune into this episode to find out about the best first CRM that any roofing business can use, and how you can start using it immediately.


    Highlights of today’s episode include:

    • What a CRM is and what it can do for your roofing company
    • How a poorly implemented CRM can cause more harm than good
    • The best first CRM any roofer can implement into their business
    • The bare minimum of information that you need to gather from any client
    • Why you need to find out what side of town a client lives on
    • How to set up your pages of client information
    • The abbreviation system that can help you understand your client contacts at a glance
    • What you can learn from your follow-up process
    • The information that you need to have on your booked roofs
    • Why it’s worth it to develop a paper CRM system when you can get CRM software
    • Why roofers have different CRM needs than other businesses
    • The problems with adoption of CRM in roofing

      • Links:


      Paper CRM Freebie

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      Send in a voice message: https://anchor.fm/RoofingBusiness/message
      50 min
    • 007: Part 3 of 3 – What I Learned Talking to 586 Roofers – Thinking about Money and Marketing

      This episode is part three of my series about what I learned talking to 586 roofers over the phone in the course of two months, as a result of launching my marketing efforts for my yearly coaching program. We’ve talked about process and implementation as well as sales and leads. Tune into this episode to hear some of my thoughts about money and marketing.

      Highlights of today’s episode include:

      • Why it’s important to focus on having good branding and content
      • What makes a roofing company feel confident in making marketing decisions
      • Why Adam includes a 60-day guarantee
      • The difference between employing capital and spending money
      • How a simple ad setup can deliver an easy short-term win
      • A free guide to setting up a simple Facebook ad campaign

        • Links:

        BombBomb Video Tool

        Roofing Business Partner

        Free Guide

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        Send in a voice message: https://anchor.fm/RoofingBusiness/message
        18 min
      • 006: Part 2 of 3 – What I Learned Talking to 586 Roofers – Understanding your Funnel

        This episode is part two of my series about what I learned talking to 586 roofers over the phone in the course of two months. In the previous episode we talked about the differences between roofing companies who feel like their business is running them and roofing companies who feel like they’re running their business. In this episode, we’ll be talking about what I’m looking for when I take on a client, and the differences between roofing companies who have a clear vision and those who don’t.

        Highlights of today’s episode include:

        • Not all leads are created equally. But what makes them different?
        • The gap method
        • Why commissions are a marketing expense
        • The 50% commission story
        • The importance of having processes that can be scaled up

          • Links:

          Free resource: Your Roadmap to Marketing Costs

          BombBomb Video Tool

          Roofing Business Partner

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          Send in a voice message: https://anchor.fm/RoofingBusiness/message
          16 min
        • 005: Part 1 of 3 – What I Learned Talking to 586 Roofers – People and Process

          During the time in between this episode and the last, I spent a lot of time talking to many roofers because of the launch of my yearly coaching program. Thousands of roofers responded, and I spoke to many roofers via email. I also talked with 586 roofers over the phone in the course of two months. I want to share what I learned from those conversations. In this episode, I’ll be talking about the differences between the roofing business owners who are running their business, and the roofing business owners who feel like their business is running them.

          Some highlights of today’s episode include:

          • Why you need a solid system in place
          • The importance of knowing how to delegate
          • The importance of knowing how to hire and hiring the right people
          • The differences that good communication and training can make
          • Why you should have a process in place to respond to leads as quickly as possible
          • Prioritizing problem-solving and engaging customers over other aspects of the business
          • How the same processes that work on the business end can translate to your marketing plan

            • Links:

            BombBomb Video Tool

            CompanyCam

            Roofing Business Partner

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            Send in a voice message: https://anchor.fm/RoofingBusiness/message
            23 min
          • 004: How to Rock A Roofing EXPO!
            The 2018 Expos are coming up! I’ll be at the show in New Orleans from January 22nd to January 24th, and I’ll be there teaching classes on the Power of the Facebook Pixel on the 22nd and the 23rd. In this episode, I’ll talk about how you can improve your networking skills and rock the Roofing expos this year.
            If you go into it with the right attitude, you can come away with some contacts or information that can help you improve your reputation, your website, or your business overall. But in order to do that, you have to go into with intention, knowing what it is that you want to achieve.
            Some highlights of today’s episode include:
            You never know who you’re going to meet that might be helpful, so don’t make snap judgements or be dismissive
            Why you shouldn’t try to rush through and meet everyone in the room
            How to pick which sessions to attend by reading bios instead of session descriptions
            Why you should introduce yourself to the moderators
            Why you should focus less on making a good impression and more on not making a bad impression
            Why you should aim to always be trying to learn instead of trying to impress
            How to add value to your interactions with other people at the expo
            Why you should focus on the up-and-comers, rather than the established big names
            The importance of following up after the event
            How to use social media in your networking
            Resources Mentioned:
            IMG Expo New Orleans
            Adam Sand
            Roofingbusinesspartner.com
             
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            Send in a voice message: https://anchor.fm/RoofingBusiness/message
            23 min
          • 003: Common Website Fails

            There are plenty of people out there who can teach you how to design a website. But as important as thing like search engine optimization and mobile responsiveness are, before you worry about those, you need to think about why you do what you do.

            You want a website that inspires customers to want you, specifically, to do their roof, not just to want a roof done and be willing to hire you to do it.

            Some highlights of today’s episode include:
            • The importance of including content that non-roofers can understand
            • The basics of choosing a theme and designing a site
            • The importance of a guaranteed response time
            • Why you should teach first and sell second
            • How you can do SEO (search engine optimization) by accident
            • Why you should invest in graphics and videos for your website
              • Resources Mentioned:

              Start With Why

              Simon Sinek Ted Talk

              RoofingBusinessPartner.com

               

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              19 min
            • 002: Are Your Lead Generation Services Worth It?

              Are you considering using lead generation services to gain more customers, but you’re wondering whether those services are ultimately a waste of money? Well, lead generation services might be a waste of money, but if you don’t know how to generate leads yourself for a reasonable price, then you need a lead generation service to do the job for you.

              If you need to use lead generation services, your best bet is to have a plan in place to use them only for a short period of time, until you can cut out the middleman and start generating your own leads. In this episode, you’ll hear some tips that will help you make that plan.

              Highlights of today’s episode include:
              • The difference between a lead and a customer
              • The importance of fast and frequent follow-ups
              • How an in-person episode can convert a lead into a customer
              • Why you should focus on building a long-term relationship with your clients
              • How to find the most results with the least effort.

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                Resources Mentioned:

                Roofingbusinesspartner.com

                 

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                Send in a voice message: https://anchor.fm/RoofingBusiness/message
                15 min

              About Roofing Business Partner Podcast

              From the publisher's feed

              This podcast is for roofers, by roofers. I am a partner in a roofing company and was made partner for my ability to build a business and its marketing sales funnel.