Roofing SEO Podcast

I'm Nolen Walker, founder, and CEO of Roofing Webmasters. Many people ask me what I would do if I started my own roofing company. The truth is, I've run a home services business before, and I got screwed by some web geek cocky marketers.

In this podcast episode, I explain everything I would do if I started a roofing company, from hiring to marketing and more. You can learn from my past experiences in business and my decade-plus worth of experience with digital marketing and SEO for roofers.

To learn more about my company, visit: https://www.roofingwebmasters.com/

Learn all about DataPins, the ultimate roofing SEO tool in 2022. Take pictures of your roofing jobs, add captions, and DataPins does the rest by adding geo-coordinates and publishing the pin to the tagged service or city pages. Add regular content updates to your service and city pages. 

Why DataPins Works

How does Google choose between 5,000 roof repair pages when ranking websites? Do they choose the website that publishes trash blog content written by English majors? Or do they choose the roofer using DataPins, the ultimate SEO tool for roofers, that creates a schema pin of a completed roof repair job in a specific area? It's quite obvious when you study Google's guidelines which prioritize E-A-T (expertise, authority, and trustworthiness)

As Nolen and Jason discuss real-world examples of DataPins success, it's clear that pins add more relevancy to your content than the trash blog posts written by non-roofers. 

Contact us today to learn more:

https://www.roofingwebmasters.com/

https://www.datapins.com/

Call Us Here: (800) 353-5758

Has roofer marketing reached the point of technological singularity? In other words, can human beings comprehend the technological components and benefits of digital marketing in 2022? As Google's algorithm evolves and marketing automation becomes more intelligent, are we losing our ability to decipher business promotion online?

To make sense of all of this are Nolen Walker and Jason Landry of Roofing Webmasters. Nolen and Jason discuss how contractors should approach marketing for roofers in 2022 and how invest in industry expertise.

To learn more about Roofing Webmasters, reach out here:

https://www.roofingwebmasters.com/

Call us at (800) 353-5758

The potential recession presents challenges for roofing companies and their marketing campaigns. But will an economic shift actually impact roofers? And if so, how pronounced will it be?

Another factor to consider is that while many small businesses went out of business during the pandemic, most roofing companies thrived. But the people who remodeled their homes in 2020 will not need as much work done in 2022.

Don't forget about the storm factor. Major hail storms can make an entire year for roofing companies in hard-hit areas. Conversely, a lack of storms can change the outlook of your year.

To make sense of all of it, Nolen Walker and Jason Landry discuss roofer marketing and making money in tough times on the Roofing SEO Podcast.

https://www.roofingwebmasters.com/roofing-marketing/

Are you a roofing company looking to create multiple Google Maps locations or Google Business Profiles / GMBs? Nolen Walker and Jason Landry of Roofing SEO Webmasters outline how to approach Google Maps optimization for roofers in 2022.

We mentioned the relationship between Google Maps and Google My Business, which becomes critical during optimization. Roofing Webmasters offers Google optimization as part of our marketing services, which encompasses every aspect of your Google presence, from Maps to My Business. Besides Google, we also claim and optimize listings on Yelp, Better Business Bureau, and other citation sources throughout the internet. As is the case with each of these listings, NAP consistency is a top priority for search visibility and for the sake of users looking for accurate contact information.

https://www.roofingwebmasters.com/services/google-maps-services/

Nolen and Jason of Roofing Webmasters discuss quick SEO tips for roofing marketing success in 2022.

Learn more about the podcast at:

https://www.roofingwebmasters.com/

The Big Show of Roofer Marketing can lead companies into making bad decisions. You might already be in it right now. Nolen and Jason discuss signs that you're in the Big Show.

When you pay money to a service provider, whether a digital marketing agency or a healthcare professional, you should refuse to be patronized. Most digital marketing agencies for roofers patronize their clients and tell them to increase their budget while insulting their intelligence.

In today’s Roofing SEO Podcast episode, Nolen and Jason discuss how roofers should react to salespeople and agency owners that patronize them regarding digital marketing services.

To patronize someone is to speak to them as an inferior, mainly when providing supposedly helpful information. Unfortunately, patronizing clients is par for the course in the digital marketing industry. Most marketing salespeople don’t respect their clients and talk down to them regularly.

Roofing companies should never stand for these insults. The truth is, most roofers are entrepreneurs and have at least a basic understanding of business marketing. Dealing with web geeks who have a superiority complex is a joke. 

At Roofing Webmasters, we deal with a full spectrum of clients regarding marketing knowledge. Some business owners ask us many questions about technical marketing tasks, while others want to remove themselves from the process altogether. Either attitude is fine with us and works well.

Roofers that want to know the details about marketing specifics should respect the marketer’s expertise but refuse insults or patronizing. Like we don’t know everything about installing a roof, roofers don’t know everything about search engine optimization.

Nevertheless, we never talk down to clients who ask for specific details about the marketing process. In many cases, their hands-on approach to their business makes them successful. We provide clients with all the marketing information they need to foster a great working relationship.

Some business owners want to remove themselves from the marketing details altogether and pay us to handle everything on their behalf. This attitude works well, too, as long as you choose the right digital marketing agency. We don’t look down on roofers who don’t care about specifics.

Keep in mind that if you have this attitude with a terrible marketing agency, it can end in disaster. As a result, choosing the right digital marketing agency is critical if you don’t know anything about SEO, PPC, website design, content marketing, etc.

If you’ve tried to invest in marketing services in the past, you’ve probably encountered a salesperson who tried to patronize you with marketing. Unfortunately, these people inherently lack respect for your business sense and talk to you as an inferior. Check out some examples of this below:

If the salesperson’s answer to every marketing inquiry is to increase your budget, they are patronizing you. An example of this is with PPC ad spend for roofers. If you find yourself infuriated that the marketing agency wants you to burn through more and more cash, you are with the wrong provider.

Any salesperson can enter your website URL into SEMRush and produce an SEO report on-demand. Furthermore, they can highlight select metrics that tell you a misleading story about your organic traffic. For example, if you recently lost 45% of your organic traffic on Google, it looks terrible.

However, the lost traffic was to a non-conversion page in many cases. As a result, the traffic was worthless for your roofing company and is being used for manipulation by the salesperson. 

The “Act now or else” sales routine is a popular tactic for roofers with existing websites. The salesperson’s goal is to create urgency and fear around your existing marketing presence. They use select metrics to insult your intelligence and undermine your current marketing agency.

Of course, this particular sales tactic is highly unethical, but that, unfortunately, fits right in with 99% of marketing agencies. By educating yourself about the basics of roofing SEO, marketing, and web design, you can better understand the cheap tricks these salespeople utilize.

Unfortunately, roofing companies will likely experience unethical sales pitches regularly because the industry is ripe with bad actors. The best thing to do is educate yourself about marketing basics to intelligently dismiss these highfalutin hacks trying to manipulate you.

By signing up with Roofing Webmasters, you can have confidence that your campaign is run by an honest group of people with a proven track record in the roofing industry.

The post Don’t Patronize My Roofer Marketing (Podcast Episode) appeared first on Roofing Webmasters.

As the owner of Roofing Webmasters, clients often tell me that I’m refreshingly honest. There are two reasons why I come across that way. First, I don’t like misleading my customers. Second, almost every other digital marketing company in the United States is either ignorant or unethical. Unfortunately, many are both, which is incredibly dangerous for roofers.

In the following podcast episode, Jason and I discuss the truth about digital marketing for roofers, and it’s not comforting. However, it is highly entertaining and insightful.

More than 70% of SEO consumers are unhappy with their current provider. Unfortunately, the 30% of companies happy with their SEO services aren’t watching this video or reading this blog post. You are likely one of the roofers with a lousy digital marketing agency if you are reading this.

Does your marketing agency deliver results? Sometimes this can be hard to prove or disprove. How’s your revenue? How is your website traffic and lead generation? These are questions that marketing companies should help you answer. However, you have to pay attention independently also.

Let’s use my agency, Roofing Webmasters, as an example. We don’t aim to make a lot of money from clients in their first year. Why? Because we intend to form a long-term relationship with our customers. We want them to succeed long-term, which also benefits our agency.

In contrast, dishonest agencies use a churn and burn model that frontloads the agreements. So if they make big money in the first six months and then lose your business, they really don’t care. The model also works for them because they no longer need your business by the time you realize their services don’t work.

The marketer you spoke to on the phone seems very nice. After all, he repeats your name on numerous occasions and assures you that his marketing model works wonders. However, there’s one problem, he’s selling you a warm fuzzy feeling instead of a productive service.

Roofers often fall into this trap in the buying and leaving stages. A roofing contractor may go with an agency because they had a good conversation with the salesperson. Furthermore, they may hesitate to leave even when they sense something wrong with the services. 

Although many experts claim that marketing is all about relationships, it’s more about results. Suppose you choose a marketing agency that delivers results. In that case, you can form all the connections you need with your new customers and other roofers in the industry, many of who are envious of your marketing position.

If Bob, the salesperson, calls you each week to talk about your progress (or his version of it), you might feel good about the customer service. The problem with this strategy is confusing customer service with actual service. He assures you that you’re doing great, but you are doing horrible.

One of the most significant problems with the marketing industry is that roofers will pay for customer service over good marketing. They want to be assured that things are working because they don’t have the time or energy to find out themselves. Unfortunately, marketing salespeople prey on this mindset.

To avoid choosing the wrong digital marketing agency, look out for common red flags. These companies often share strategies to reel in unsuspecting roofing companies. They use these tactics because they work more often than they don’t. Check out some common red flags:

• They never tell you something won’t work — instead, they tell you everything you want to hear and confirm everything you say
• They want you to pay a hefty upfront fee and lock you into a six-month or 1-year agreement.
• They sold you based on metric-driven reports from SEMRush or other SEO tools.
• They have a salesy delivery or reek of manipulation, dishonesty, and BS.

Before using our services, one of our roofing SEO clients was fed up with the digital marketing industry. He told us that we were the last agency he would ever use and that if our services didn’t deliver, he would shut down his business. Fast forward three years, and he became a multi-millionaire.

The story reveals two things about the digital marketing industry for roofers. First, most agencies will destroy your will to compete in the roofing industry. They lie so much that it becomes like putting air in the tires. Secondly, many great opportunities exist if you find a rare agency that does good work.

This roofer was the beneficiary of some circumstances as well. His company operated in San Antonio, TX, and experienced one of the most significant hail storms in city history. As a result, his marketing presence on Google and Google Maps specifically gave him a ridiculous amount of high-ticket leads.

Most digital marketing agencies are sales-driven, dishonest, and provide inadequate services. Unfortunately, this is the rule and not the exception. Roofing companies that find the rare roofing marketing agency that does excellent work can benefit substantially. However, most roofing companies never get there to find out.

The post The Truth About Digital Marketing for Roofers (Podcast) appeared first on Roofing Webmasters.