Rooibos cosmetics

Tattoos are now big business for the beauty industry. Since 2021, tattooing and tattoo care products have attracted both investor and strategic acquirer attention. Brands like Mad Rabbit have raised millions in outside funding to provide tattooed customers with before, during and aftercare products. According to a 2015 Harris Poll, more Americans are getting tattoos, with 29% having at least one. Specifically, 47% of millennials have one compared to over 36% of Gen Xers. What was previously associated with only select groups of people, tattoos are now more common among people from all walks of life. “A big agenda of Mad Rabbit overall is continuing to push and champion self-expression and make it normal and OK for someone to express themselves in any sort of room,” said Oliver Zak, co-founder and CEO of Mad Rabbit, on the latest episode of the Glossy Beauty podcast. Mad Rabbit launched in 2019 with $600 invested between its co-founders, Oliver Zak and Selom Agbitor. They bootstrapped the business until being cast on “Shark Tank,” where Mark Cuban invested $500,000 in the brand for 12% equity. Cuban has further invested in subsequent fundraising rounds. Mad Rabbit has raised $16 million in total funding thus far. Speaking on the podcast, Zak detailed the marketing steps the brand took to support its 2023 launch into Walmart, the reasons why people need tattoo care in the first place and the factors driving interest in the tattoo care category. Get more from Glossy with the daily newsletter, sent out each weekday morning. Visit glossy.co/newsletters to sign up.

Love Wellness, the supplements brand created by "Laguna Beach" alum Lo Bosworth in 2019, is now five years old. The brand's bestsellers include its Good Girl Probiotics and The Killer boric acid suppositories, both designed to support vaginal health, as well as its Bye Bye Bloat de-bloating supplement, of which 2 million bottles have sold. Last week, Bye Bye Bloat became a full-blown franchise with the launch of the brand's first true body-care products: a $14.99 Lymphatic Massage Roller, a $24.99 Firming Clay Body Mask and a $19.99 Detoxifying Body Oil. On this week's episode of The Glossy Beauty Podcast, Bosworth discusses the origin story and growth of Love Wellness plus the playbook she's leveraging to build a product franchise.  Get more from Glossy with the daily newsletter, sent out each weekday morning. Visit glossy.co/newsletters to sign up.

Though actor, podcaster, investor and brand founder Sara Foster never intended to launch a clothing line, it turns out she's quite good at it. Four-year-old Favorite Daughter, which she and her sister Erin Foster created in partnership with Centric Brands, was profitable by year two, she said. In 2023, the brand tiptoed into beauty, launching a duo of lip oils with Saint Jane, the "clean" beauty brand founded by Casey Georgeson. Now, with Georgeson's help, Favorite Daughter is launching its first two fragrances — one for each sister. Sara Foster's signature is called "Grecian Nights," while Erin Foster's is "Italian Summers." "We knew we wanted the packaging to be a beautiful moment. And we knew we wanted the fragrance to be the cleanest, but with real efficacy — that's a problem with clean fragrances; they don't last," Sara Foster said, regarding the fragrance development process. On this week's episode of The Glossy Beauty Podcast, Sara Foster discusses the road to launching a brand, the brand's expansion into beauty, the type of partners she wants to work with and the reason she prefers a customer event over an influencer blowout. According to Foster, beauty isn't the last new category you'll see from the brand. "I think, eventually, Favorite Daughter will be providing everything for you," she said. Get more from Glossy with the daily newsletter, sent out each weekday morning. Visit glossy.co/newsletters to sign up.

Maintaining the cultural relevancy of a 40-year-old brand is no small feat. However, Sarah Koch, svp and gm of Kendo Brands, is up to the task when it comes to OleHenriksen skin care. “You have to be true to your core as a brand, but then you have to continue to evolve with the consumer so that you're relevant to where he or she is in their lives,” said Koch on the latest episode of the Glossy Beauty podcast. The anti-aging brand was founded in 1983 by Ole Henriksen, a Danish esthetician who developed a collection of products that exfoliate, treat and soothe the skin. The 40-year-old brand was purchased by Kendo Brands in 2011 and relaunched in 2017. At the time of the relaunch, the portfolio was streamlined into four franchises to target the top five skin-care concerns and sharpen the focus on the brand's Scandinavian roots. But brand relevancy is also about where the brand is found. In January 2024, the formerly Sephora-exclusive brand expanded to Ulta Beauty. Also this year, the brand plans to expand its best-selling Banana Bright franchise with an undisclosed product. “It's the sort of launch that brings everything together — like our Scandinavian heritage, efficaciousness and joyful glow — into one product. It will be potentially game-changing for the brand,” she said. Koch further spoke on the Glossy Beauty podcast about brand relevancy, the reason OleHenriksen won't be launching scalp care anytime soon, and the motivation for teaming with TikToker Alix Earle.  Get more from Glossy with the daily newsletter, sent out each weekday morning. Visit glossy.co/newsletters to sign up.

Kyle Leahy, Glossier's first CEO after its founder Emily Weiss vacated the role in May 2022, has had a busy first year-and-a-half in the job. She brought the brand into wholesale for the first time. brokering its partnership with Sephora, which has been a great success. She's also continued the brand's WNBA partnership, launched its first college tour and increased the cadence of its launches. But perhaps most importantly, she can be credited with the revival of the brand, which, as she said in her 2023 Glossy 50 profile, is a long-haul job: “We genuinely believe we’re on year 10 of building a 100-year brand.” On this week’s episode of the Glossy Beauty Podcast, Leahy spoke about all of the above, in addition to what the brand did when Reddit leaked its eye cream launch and what Glossier has in common with Taylor Swift. She also addressed social media rumors regarding whether or not the brand had reformulated its bestselling fragrance, Glossier You.  Get more from Glossy with the daily newsletter, sent out each weekday morning. Visit glossy.co/newsletters to sign up.

Botox has dominated the neurotoxin market since its FDA approval for cosmetic use in 2002. However, its iconic status would not be possible without the backing of global company Allergan Aesthetics. In addition to Botox, Allergan Aesthetics itself a subsidiary of pharmaceutical company AbbVie, which houses aesthetics brands including Juvéderm, SkinVive, Kybella and Coolsculpting, among others. In its full-year 2023 earnings released in February, AbbVie reported that the global net revenue of its aesthetics portfolio was about $5.3 billion, with global Botox Cosmetic's net revenue reaching $2.7 billion and global Juvéderm's net revenue equalling $1.4 billion. Leading this portfolio of aesthetics products, and guiding the future of the aesthetics industry, is Carrie Strom, svp of AbbVie and Global Allergan Aesthetics president. Strom has kept busy over the last year. In May 2023, Allergan received FDA approval for Skinvive by Juvéderm, and in early Oct. 2023, it became available for patients to receive as a treatment. Skinvive has been available in Europe since 2017 and marketed under the name “Volite.” Plus, the company has driven countless marketing moments, including the first-ever Juvéderm Day in Aug. 2023 and the fifth-annual National Botox Day in Nov. 2023. In addition, Strom has busied herself by shoring up Botox’s status, as competitors, including Jeuveau and long-lasting neurotoxin Daxxify, nip at its heels. In conversation on the Glossy Beauty podcast, Strom discussed how younger consumers are changing the aesthetics market and how Skinvive can serve as an entry point for new patients, among other topics.

Renée Rouleau, the celebrity esthetician and entrepreneur, opened her first spa and launched her first product in 1996. By 1999, she had become an early entrant in e-commerce. Today, rather than giving facials, Rouleau is focused on her role of founder and CEO of her brand, which offers a robust assortment of SKUs. Still, she makes time for celebrity clients, which include Lili Reinhart and Demi Lovato. Rouleau is known for her unique approach to categorizing skin — she does so by assigning it to nine types, rather than the traditional three or four.  On this week’s episode of the Glossy Beauty Podcast, Rouleau spoke about how she categorizes skin, how getting a headstart on e-commerce worked to her brand's advantage and why, after 27 years, she's rethinking her DTC sales focus.

Though Moroccanoil co-founder Carmen Tal initially launched the 15-year-old hair- and body-care brand with little to no beauty experience, she has been able to grow it into a global empire. In February 2023, Moroccanoil, which is currently distributed through thousands of salons, announced a three-day, Las Vegas-based event for professional hairstylists called The Collective. Meant to showcase the brand's network of global talent, the sold-out event eventually hosted 2,000 people in Las Vegas. "Every [attendee] had the opportunity to either learn or demonstrate their skills. It was incredible to see the [hair-care] community, which is very close, share information," Tal said on the Glossy Beauty Podcast. "Trends are changing and tools in the industry have changed, allowing [hairstylists] to do better work. ... Everyone left with a sense of accomplishment and education." With the surprise success of the event, Tal said she is looking forward to producing similar opportunities to bring the brand's community together IRL this year. On this week’s episode of the Glossy Beauty Podcast, Tal talked about the importance of community, as well as her brand's longevity in the hair-care space and its road to becoming a global brand.  Get more from Glossy with the daily newsletter, sent out each weekday morning. Visit glossy.co/newsletters to sign up.

This week, we’re doing things a little differently. Joining us on the Glossy Beauty Podcast is Laurie Lam, E.l.f. Beauty's chief brand officer, providing an up-close look at the beauty brand’s latest project: a 15-minute short film, “Cosmetic Criminals,” which is playing in select AMC theaters before the start of the movie “Mean Girls”. It is also streaming on Amazon Freevee. The film parodies the true crime genre, prompting viewers to piece together who is “E.l.f.-pinching,” which is the brand’s term for “borrowing” products without intending to return them. The concept, Lam said, was introduced to the brand by its community. Get more from Glossy with the daily newsletter, sent out each weekday morning. Visit glossy.co/newsletters to sign up.