If you work in sponsorships, it will happen. A brand doesn't want to sponsor your team directly...so they creatively try and reach your fans without the partnership.

How do you prevent this from happening? 

How can you stop a brand from hijacking the most valuable asset you have as a sponsorship department...your ability to deeply connect with fans?

In this episode, we dive into how to identify, manage, and work through sponsorship infiltration.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.