In this episode of Rooted by Arpitharai, I sit down with Manju Bargavi, co-founder of Itisu, a sustainable activewear brand that combines Ayurvedic dyeing, local artisan collaboration, and plant-based color innovation.
We explore what it means to create clothes that change over time—reflecting the wearer’s journey. Manju shares her insights from working in Tirupur, the philosophy behind Itisu, and why she believes sustainable fashion must go beyond materials into mindset.
If you’re curious about Ayurvedic textiles, soil-based dyeing, or the future of mindful activewear—this conversation is for you.
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Connect with Manju Bargavi:
• Instagram ➭ https://www.instagram.com/itisu.in/
• Website ➭ https://itisu.in/
• LinkedIn ➭ https://www.linkedin.com/in/manju-bargavi-02807744/
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⏰ CHAPTERS ⏰
0:00 Preview
0:38 Intro
2:17 Take away from this conversation
2:58 What made you stop buying synthetic clothes
6:34 Why don’t you believe in Fashion?
9:57 What is Itisu?
11:47 What made you choose activewear for Itisu?
16:22 How is your life influenced by your work?
20:17 What’s the process of dyeing?
29:12 What is Earth dyeing?
39:58 What has the response for changing colours?
46:16 What does a sustainable mindset mean to you?
49:35 What have those collaborations taught you?
55:50 How is sizing done for your brand?
1:02:56 How do we approach activewear clothing today?
1:08:55 What is your style like?
1:14:01 The term “sustainable fashion” is losing its meaning?
1:21:28 Advise for a conscious way of living?
1:24:42 What keeps you hopeful?
1:27:19 Experience being on Rooted
1:28:31 Previous guest question
1:30:23 Question for next guest
1:31:07 Thank you & Final thoughts
Keep smilingLoveArpitha