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In this episode, Kim sits down with global futurist and keynote speaker Jack Uldrich, who recently inspired farmers and cooperative members at Land O’Lakes, Inc.’s midyear meeting. Jack dives into how major consumer and industry shifts are reshaping the future—and how emerging technologies like large language models (LLMs) and geospatial intelligence (GEO) are driving unprecedented change in agriculture and beyond. From analyzing past trends to predicting what’s next, Jack shares actionable insights for companies and communities looking to stay relevant in a rapidly evolving world.
Explore the future today—check out Jack’s newsletter at jackuldrich.com
.
Check out Rootedintomorrow.com for more stories of incredible farmers!
Follow Land O'Lakes Inc at:
Facebook: www.facebook.com/LandOLakesInc
Instagram: @LandOLakesInc
LinkedIn: https://www.linkedin.com/company/landolakesinc/
Follow along with our other businesses.
Dairy: www.landolakes.com
Animal Nutrition: www.purinamills.com
Crop Protection: www.winfieldunited.com
Sustainability: www.truterraag.com
authenci.com
The annual Mid-Year meeting at Land O’Lakes brings farmers and thought leaders together to discuss the future and current state of agriculture. In this episode we’re pulling back the curtain on what is typically a closed door discussion.
Land O’Lakes, Inc. CEO Beth Ford moderates a discussion with three farmers to talk about the importance of telling their stories to consumers, policy makers and community leaders.
Check out Rootedintomorrow.com for more stories of incredible farmers!
Follow Land O'Lakes Inc at:
Facebook: www.facebook.com/LandOLakesInc
Instagram: @LandOLakesInc
LinkedIn: https://www.linkedin.com/company/landolakesinc/
Follow along with our other businesses.
Dairy: www.landolakes.com
Animal Nutrition: www.purinamills.com
Crop Protection: www.winfieldunited.com
Sustainability: www.truterraag.com
authenci.com
The annual Mid-Year meeting at Land O’Lakes brings farmers and thought leaders together to discuss the future and current state of agriculture. In this episode we’re pulling back the curtain on what is typically a closed door discussion.
Land O’Lakes, Inc. CEO Beth Ford moderates a discussion with three farmers to talk about the importance of telling their stories to consumers, policy makers and community leaders.
Check out Rootedintomorrow.com for more stories of incredible farmers!
Follow Land O'Lakes Inc at:
Twitter: @LandOLakesInc
Facebook: www.facebook.com/LandOLakesInc
Instagram: @LandOLakesInc
Follow along with our other businesses.
Dairy: www.landolakes.com
Animal Nutrition: www.purinamills.com
Crop Protection: www.winfieldunited.com
Sustainability: www.truterraag.com
Sustainable farming practices are essential for modern farmers to adopt on their land. However, changing an on-farm practice can cost a family farm a fortune or, put their crops and profits at risk. Doing the right thing for the environment also means not doing the wrong thing to ensure their family farm survives.
In this episode, Brett Bruggeman, President of Winfield United joins us to talk about how Land O’Lakes is creating markets for farmers to invest in sustainable farming practices consumers care about. All while ensuring the economics make sense.
Check out Rootedintomorrow.com for more stories of incredible farmers!
Follow Land O'Lakes Inc at:
Facebook: www.facebook.com/LandOLakesInc
Instagram: @LandOLakesInc
LinkedIn: https://www.linkedin.com/company/landolakesinc/
Follow along with our other businesses.
Dairy: www.landolakes.com
Animal Nutrition: www.purinamills.com
Crop Protection: www.winfieldunited.com
Sustainability: www.truterraag.com
authenci.com
In this episode, we break down the challenges facing the dairy industry and the ways Land O’Lakes continues to innovate and adapt to meet the moment on behalf of our farmer-owners.. Our guest for the episode is Heather Anfang, Senior Vice President of US Dairy Foods at Land O’Lakes, Inc.
Get to know some of our Farmers at LandOLakes.com/our-farmers/
Check out Rootedintomorrow.com for more stories of incredible farmers!
Follow Land O'Lakes Inc at:
Facebook: www.facebook.com/LandOLakesInc
Instagram: @LandOLakesInc
LinkedIn: https://www.linkedin.com/company/landolakesinc/
Follow along with our other businesses.
Dairy: www.landolakes.com
Animal Nutrition: www.purinamills.com
Crop Protection: www.winfieldunited.com
Sustainability: www.truterraag.com
authenci.com
Rural communities feed the nation — but do their voices reach the halls of power? In this episode of Rooted In Tomorrow, host Kim Olson dives into how Land O’Lakes, Inc. Government Relations empowers farmers to advocate for themselves, influence policy, and bridge the gap between the farm and the grocery store.
Joining the conversation are Gretchen Rockstad, a Minnesota farmer and member of the Policy & Resolutions Committee, and Amber Horn-Leiterman, a Land O’Lakes farmer-member from rural Wisconsin. Together, they share how cooperative leadership, grassroots advocacy, and storytelling help shape legislation that benefits consumers and strengthens rural economies across the Midwest and Great Plains.
Check out Rootedintomorrow.com for more stories of incredible farmers!
Follow Land O'Lakes Inc at:
Facebook: www.facebook.com/LandOLakesInc
Instagram: @LandOLakesInc
LinkedIn: https://www.linkedin.com/company/landolakesinc/
Follow along with our other businesses.
Dairy: www.landolakes.com
Animal Nutrition: www.purinamills.com
Crop Protection: www.winfieldunited.com
Sustainability: www.truterraag.com
authenci.com
In this episode, Land O’Lakes Chief Marketing Officer Heather Malenshek joins us to discuss how we're helping bring to life the stories of our cooperative and position Land O’Lakes Inc. as a powerful enterprise working in service of our farmer and retailer owners.
Today, Land O’Lakes is a diverse agribusiness spanning crop inputs, animal nutrition, food production, and environmental sustainability. That means we have many stories to tell, and we believe a strong enterprise brand can tie those stories together to help drive home our cooperative’s strong mission and purpose in the world.
Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms.
"Something Greater" will no longer be searchable content effective May 2022.
Check out Rootedintomorrow.com for more stories of incredible farmers!
Follow Land O'Lakes Inc at:
Facebook: www.facebook.com/LandOLakesInc
Instagram: @LandOLakesInc
LinkedIn: https://www.linkedin.com/company/landolakesinc/
Follow along with our other businesses.
Dairy: www.landolakes.com
Animal Nutrition: www.purinamills.com
Crop Protection: www.winfieldunited.com
Sustainability: www.truterraag.com
authenci.com
In this episode, we illustrate the often eye-opening issues facing those without
broadband connectivity and the work to get communities better connected.
Bringing every American broadband access is the moonshot challenge of this generation.
It's the focus of our American Connection Project. As we hear from our guests,
connectivity is not a luxury, but a necessity for education, health care, modern food production, and economic growth.
Guests are Frontier Cooperative CEO and farmer, Jeremy Wilhelm from Lincoln,
Nebraska. And Ken Edwards, a Nebraska native, and an American Connection Corps Fellow.
To learn more go to Americanconnectionproject.com
Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms.
"Something Greater" will no longer be searchable content effective May 2022.
Check out Rootedintomorrow.com for more stories of incredible farmers!
Follow Land O'Lakes Inc at:
Facebook: www.facebook.com/LandOLakesInc
Instagram: @LandOLakesInc
LinkedIn: https://www.linkedin.com/company/landolakesinc/
Follow along with our other businesses.
Dairy: www.landolakes.com
Animal Nutrition: www.purinamills.com
Crop Protection: www.winfieldunited.com
Sustainability: www.truterraag.com
authenci.com
Carbon markets are everywhere these days — it feels like every organization is shouting about “saving the planet” while sipping their lattes. But Land O’Lakes, through its Truterra business, is putting action behind the buzz.
In this episode of Rooted In Tomorrow, host Kim Olson sits down with Truterra President Jason Weller and Nebraska farmer Lukas Fricke to talk about how Midwestern farmers are turning sustainable practices into real-world impact — for the environment, their families, and their communities. From Nebraska cornfields to Iowa soybean farms, these farmers are not just talking the talk about carbon credits and regenerative agriculture — they’re walking the walk, all while keeping their fields productive and profitable.
Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms.
"Something Greater" will no longer be searchable content effective May 2022.
Check out Rootedintomorrow.com for more stories of incredible farmers!
Follow Land O'Lakes Inc at:
Facebook: www.facebook.com/LandOLakesInc
Instagram: @LandOLakesInc
LinkedIn: https://www.linkedin.com/company/landolakesinc/
Follow along with our other businesses.
Dairy: www.landolakes.com
Animal Nutrition: www.purinamills.com
Crop Protection: www.winfieldunited.com
Sustainability: www.truterraag.com
authenci.com
Something Greater is back in 2022 with new episodes and guests! As the world was interrupted by COVID, farmers pressed on, producing food for a world facing countless challenges. This season, Something Greater features the innovators, the forward thinkers, and small-town leaders guiding Land O’Lakes into its second century and taking on some of the world’s most pressing challenges. Join host Kim Olson for monthly episodes.
Head to Land O'Lakes, Inc.com for more stories.
Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms.
"Something Greater" will no longer be searchable content effective May 2022.
Check out Rootedintomorrow.com for more stories of incredible farmers!
Follow Land O'Lakes Inc at:
Facebook: www.facebook.com/LandOLakesInc
Instagram: @LandOLakesInc
LinkedIn: https://www.linkedin.com/company/landolakesinc/
Follow along with our other businesses.
Dairy: www.landolakes.com
Animal Nutrition: www.purinamills.com
Crop Protection: www.winfieldunited.com
Sustainability: www.truterraag.com
authenci.com
From the publisher's feed
We're a cooperative rooted in 100 years of forward-thinking. As a leading national podcast on rural issues, agricultural innovation, and the future of food systems, Land O'Lakes, Inc. is placing…

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