Roots

San Diego Content Designer

Mike Walkusky

Mike Walkusky is a Senior Content Designer at Intuit, the maker of TurboTax, Mint, and QuickBooks. Prior to joining Intuit, he was the editor-in-chief of http://EDM.com and a sports journalist for Bleacher Report. Mike lives in San Diego, California with his wife, daughter, and three dogs. He loves spending time with his family, discovering new music, basketball, sneakers, Asian food, K-dramas, and movies. Also, he's passionate about diversity, equity, and inclusion.

In this episode, we discuss the difference of content writers and journalists, breaking into tech as customer service rep, becoming a lead content designer, fostering inclusion and equity through content design, and so much more.

LinkedIn - https://www.linkedin.com/in/michaelwalkusky/

Twitter - https://twitter.com/mike_walkusky

Jessica Cho - https://www.linkedin.com/in/jessjcho/

University of California, Riverside - https://www.ucr.edu/

Epsilon - https://us.epsilon.com/

Bleacher Report - https://bleacherreport.com/

Fox Sports - https://www.foxsports.com/

San Diego State University Aztecs - https://goaztecs.com/

SOL REPUBLIC - https://www.solrepublic.com/

San Diego Comic Con - https://www.comic-con.org/

Electric Daisy Carnival Las Vegas - https://lasvegas.electricdaisycarnival.com/

EDM.com - https://EDM.com

Coachella - https://www.coachella.com/

Intuit - https://www.intuit.com/

Glassdoor - https://www.glassdoor.com/Reviews/Intuit-Reviews-E2293.htm

TurboTax - https://turbotax.intuit.com/

Mint - https://mint.intuit.com/

Content Design Resources from Intuit

4 Reasons content design & hip hop are long-lost soulmates - https://medium.com/intuit-engineering/4-reasons-ux-writing-hip-hop-are-long-lost-soulmates-6a99edb8e9f7

Intuit Operating Values - https://www.intuit.com/company/operating-values/

Abolish racist language (principles) - https://contentdesign.intuit.com/accessibility-and-inclusion/abolish-racist-language/

Jennifer Kennedy - https://www.linkedin.com/in/jennifer-a-kennedy/

Martina Smith - https://www.linkedin.com/in/martinatrejo/

Caitlyn Halliburton - https://www.linkedin.com/in/caitlyn-halliburton-53616764/

Abby Walker - https://www.linkedin.com/in/abby-walker-1515b214/

Amanda Lin - https://www.linkedin.com/in/amandalin93/

Cesar Villegas - https://www.linkedin.com/in/cevillegas/

Rob Jacques - https://www.linkedin.com/in/rob-jacques-209b4a20/ 

The Pathfinder

Riel Mosqueriola

Riel Mosqueriola is a Product Designer at LiveMore, a personal development app whose goal is to provide the right tools and knowledge in achieving one's personal goals . Previously, she worked in Grab, designing for GrabFood and GrabExpress. She greatly believes that in order to get better in anything you do, you should never be afraid to ask. She is currently based in Singapore, where in apart from being a Designer, she’s a “chef” at her own kitchen experimenting new dishes.

In this episode we talk about starting a design agency right after college, building your first design system, going from agency to in-house product designer, designing in small versus big startups, and a lot more.

LinkedIn - https://www.linkedin.com/in/mhariellriel/

Medium - medium.com/@rielm

10 cheat codes for designing User Interfaces

 - https://medium.com/sketch-app-sources/design-cheatsheet-274384775da9

Livemore - https://livemore.app/

Potatocodes - https://potatocodes.com/

CodeNinja - https://codeninja.co/

CSJ - https://about.christiansanjose.com/

Make Technology - https://make.technology/

Cebu Pacific - https://www.cebupacificair.com/

Atomic Design by Brad Frost - https://atomicdesign.bradfrost.com/

Regine Visda - https://www.linkedin.com/in/regine-visda-2b7145157/?originalSubdomain=ph

Nica Balisi - https://www.linkedin.com/in/nicabalisi/

Nico Encarnacion - https://www.linkedin.com/in/nicoencarnacion/

Jelvin Base - https://www.linkedin.com/in/jelvin/

Airfrov - https://www.airfrov.com/

Grab - https://www.grab.com/

The Visual Designer

Alysa Trinidad

Alysa Trinidad is a Senior Visual Designer at Intuit, the maker of TurboTax, QuickBooks and Mint, based in Mountain View, California. As a California native, she grew up in nearby Wine Country where her love for art, music and digital media led her to a fulfilling career path as a multidisciplinary designer. She has lived many creative lives, from leading the very first social media department at her college radio station, to working as an in-house designer at high profile startups in Silicon Valley.

In this episode, we talk about her personal experiences growing up in the North Bay Area as a first generation Filipino-American, the importance of speaking up and advocating for yourself in the workplace as a WOC, and so much more.

Website - https://www.alysa.design/

LinkedIn - https://www.linkedin.com/in/trinidadalysa/

Instagram - https://www.instagram.com/allyaibohphobia/

Intuit - https://www.intuit.com/

Intuit D4D - https://hbr.org/2015/01/intuits-ceo-on-building-a-design-driven-company

Intuit Careers (UX) - https://www.intuit.com/careers/teams/design-user-experience/

Website - https://www.linkedin.com/in/trinidadalysa/

Jacob McAdam - https://www.linkedin.com/in/jacobrmcadam/

Santa Rosa Junior College - https://www.santarosa.edu/

90.5 KSJS - https://ksjs.org/

San Jose State University - https://www.sjsu.edu/

Associated Students San Jose State University - https://www.sjsu.edu/as/

Maya Ealey - https://www.linkedin.com/in/mayaealey/

Purematter - https://purematter.com/

VizMedia - https://www.viz.com/

Getaround - https://www.getaround.com/

Zume Pizza - https://zume.com/

The Systems Thinker

Sheryl Cababa

Sheryl Cababa is the Vice President of Strategy at Substantial, a design and technology consultancy in Seattle, and has more than two decades of experience as a multi-disciplinary design practitioner. With a background in human-centered design research and strategy, she has worked as a design consultant at companies like Artefact, frog, and Adaptive Path. She is an international speaker and facilitator, and has developed methods for designers to integrate systems thinking with their practices.

In this episode, we talk about design consulting, Filipino representation in tech, ethical decision making and systems thinking, the consequences of designing products at scale, and so much more.

LinkedIn - https://www.linkedin.com/in/sherylcababa/

Twitter - https://twitter.com/SherylCababa

Substantial - https://substantial.com/

Design in Public - https://designinpublic.org/

Gates Foundation - https://www.gatesfoundation.org/

Syracuse University - https://www.syracuse.edu/

Seattle Times - https://www.seattletimes.com/

Philips Directlife - https://www.fastcompany.com/1406418/test-driving-networked-body-philips-directlife

Artefact - https://www.artefactgroup.com/

Adaptive Path - https://www.adaptivepath.com/

frog - https://www.frogdesign.com/

Paolo Malabuyo - https://www.linkedin.com/in/wildchicken/

Paolo’s Episode - https://open.spotify.com/episode/1fZrp8vhA0z393TrtbzxVz?si=g8eL4SmjTv2bRphZX3X3Kg

Mismatch by Kat Holmes - https://www.amazon.com/Mismatch-Inclusion-Simplicity-Technology-Business/dp/0262038889

Seattle Design Festival - https://twitter.com/SeaDesignFest

Seattle Interactive - https://seattleinteractive.com/

UX+ - https://uxpl.us/

The Gamechanger

Rannie Teodoro

Rannie Teodoro, Ph.D., is the Head of Design at Thumbtack, an online marketplace that matches customers with local service professionals. She is one of the few researchers in the world leading a design organization, including the Product Design, Experience Research, and Creative teams. Prior to Thumbtack, she was leading a team of UX researchers at Facebook. Her work has informed strategies for news-based platforms, search products, local services, and emerging markets.

In this episode, we talk about going from academic research to UX research, creating ethical products, management and representation in leadership, fighting ingrained Filipino mindsets,  and so much more. 

Hwa Rang Do - https://en.wikipedia.org/wiki/Hwa_Rang_Do

LinkedIn - https://www.linkedin.com/in/rannieteodoro/

Twitter - https://twitter.com/ranniefinds

Website - https://rannieteodoro.com/

Thumbtack - https://www.thumbtack.com/

Rutgers University - https://www.rutgers.edu/

The Clown Prince of Design

Ed Salvaña

Ed Salvaña is a Product Designer at Facebook. After long stints on Facebook Ads, Instagram and Events, he now designs experiences for new platforms and devices at Facebook Reality Labs. While growing up, he thought he would become a priest, a pilot, or even a scientist. He ended up becoming an animator, engineer, then eventually a product designer. He still has trouble explaining what he does to his parents. Ed is also a voracious carnivore, appreciates fine brews and well-made video games.

In this episode we talk about going from flash developer to product designer, designing for FB Ads, Events, Reality Labs, and Instagram, delivering impact through product incubation, and so much more.

LinkedIn - https://www.linkedin.com/in/ed-ignatius-salvana-65a58031/

Instagram - https://www.instagram.com/edsalvana/

Ed’s photo by Maykel Loomans - https://maykelloomans.com/

Ateneo MIS - https://www.ateneo.edu/ls/sose/iscs/bachelor-science-management-information-systems

Yugo Nakamura - http://yugop.net/info/

Code and Theory - https://www.codeandtheory.com/

Hot Studio - https://hotstudio.com/

Academy of Art San Francisco - https://www.academyart.edu/

CAS - https://www.calacademy.org/

Dan Mall - https://open.spotify.com/episode/2K9ytmQToeLBcsrUJeddlv?si=liNdopY-QYyk7IwU3j0Ogw

Tim Quirino - https://open.spotify.com/episode/1uoFeDB7HxEM7gpDH4Q4Hu?si=KE3xmtq5T5ejzAMXGY-hEw

Arvi-Raquel Santos - https://open.spotify.com/episode/5yaY70fSoxz1u3BIccdgK5?si=9m7AfNncRyawg_OaTZmCuw

Cameron Moll - http://cameronmoll.com/

Area 120 - https://area120.google.com/

Facebook NPE - https://npe.fb.com/

Facebook Horizon - https://www.oculus.com/facebook-horizon/

Portal - https://portal.facebook.com/

Facebook Reality Labs - https://www.facebook.com/careers/life/facebook-reality-labs-turning-ideas-into-realities

The Content Designer

Niki Torres

Niki Torres is the founder, producer, and host of Chief Best Friends, a podcast helping women succeed in work and business through meaningful friendships. She also writes BFFs, a bi-weekly email for Asia’s female founders, bringing together resources on growing a business, cultivating friendships, and seeking opportunities for funding. Niki has 12+ years of experience in communications, growth, and digital marketing, and was most recently the Director of Product Growth at a Sequoia-backed startup.

In this episode we talk about pirate metrics and growth loops, changing a team’s mindset from doing marketing to growth, building a community for content and UX writing, and so much more.

LinkedIn - https://www.linkedin.com/in/nikitorres/

Twitter - https://twitter.com/nikipaniki

The Design of Everyday Things - https://www.amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654

Ego is The Enemy - https://www.amazon.com/Ego-Enemy-Ryan-Holiday/dp/1591847818

UX and Content Slack Group -  https://contentandux.org/

Retro tool - Retrotool.io

BFFs Newsletter - https://bffs.substack.com

Chief Best Friends Podcast - http://chiefbestfriends.com/

Chief Best Friends Twitter - https://twitter.com/cbfpod

Skyscanner - https://www.skyscanner.com/

UX Writers Singapore - https://www.meetup.com/ux-writers/

Brain Traffic - https://www.braintraffic.com/

The Design Pirate

Francis Alturas

Francis Alturas is the Co-founder and CDO of Abstract Digital—a digital product design agency with expertise in doing design sprints for venture-backed seed stage startups in Southeast Asia. He worked with brands like 500 Startups, Rocket Internet, The World Bank, and The Presidential Communications Office.  He enjoys designing interfaces, writing frontend code, and co-organizing local design events like the UXPH Roadshow, Visual 4 and Sketch & Dribbble Meetups.

In this episode we talk about Francis and his early days with the web, wearing multiple hats as a designer and manager, building his company as a Chief Design Officer, and so much more.

Dribbble - https://dribbble.com/francisalturas

The Pirate Code - http://thepiratecode.xyz/

Abstract - https://www.abstract.ph/

George Padin - https://www.linkedin.com/in/george-padin-22937215b/

Abstract Dribbble - https://dribbble.com/abstractdigitalph

Twitter - https://twitter.com/francisalturas

LinkedIn - https://www.linkedin.com/in/francisalturas/

Smashing Magazine - https://www.smashingmagazine.com/

abduzeedo - https://abduzeedo.com/

PSDTuts - https://design.tutsplus.com/

Albert Padin - https://www.linkedin.com/in/albertpadin/

Dave Overton - https://www.linkedin.com/in/daveove/

Symph - https://www.symph.co/

Dan Pantinople - https://www.linkedin.com/in/dan-allen-pantinople-3b62b719/

Justien Win Cañete - https://www.linkedin.com/in/justinewin/

Clint Bustrillos - https://www.linkedin.com/in/clintbustrillos/

The Gamification Innovator

Erika Sibal

Erika Sibal is a Senior Designer and UX Lead at ExxonMobil’s Modern Applications & Platforms team. Before joining Exxon, she was a 2D Senior Project Lead at The Studio of Secret 6, a game development company based in the Philippines. Erika merges her passion for design, culture, and games by transforming experiences through gamification. Outside of design, she enjoys playing video games, reading books, and illustration.

In this episode, we talk about how Erika went from architecture to game design to evangelizing UX, navigating design politics, gamifying corporate onboarding, and so much more.

Twitter - https://twitter.com/erikasibal

LinkedIn - https://www.linkedin.com/in/erika-sibal-7a68b163/

Secret 6 - https://secret6.com/

ExxonMobil - https://corporate.exxonmobil.com/

CSB Animation Program - https://www.benilde.edu.ph/Programs/SDA/ABANI.html

General Assembly - https://generalassemb.ly/

The Authentic Designer

Jonathan Remulla

Jonathan Remulla is a Product Design Manager at SurveyMonkey, leading design for the core surveys experience for self-serve and enterprise customers. Since 2015, he's been an educator at General Assembly, teaching UX at the San Francisco campus. Jonathan also runs Supafrenz, providing clients with both traditional graphic and product design. A Bay Area native, he loves watching anything fighting, forever the Warriors, and the 49ers and Giants, only when they're good. 

In this episode, we talk about leading north star redesigns in tech companies, learning to be a UX instructor, being an open and authentic design manager, and so much more.

Website - http://www.supafrenz.com/

LinkedIn - https://www.linkedin.com/in/supafrenz/

Mike Relm - https://www.mikerelm.com/

Zenum - http://www.supafrenz.com/zenum.html

Jeremy Scott - https://www.jeremyscott.com/

Ancestry - https://www.ancestry.com/

Josh Penrod - https://www.linkedin.com/in/penrod

General Assembly - https://generalassemb.ly/

SurveyMonkey - https://www.surveymonkey.com/