My guest on the podcast this week is Rory Sutherland. Rory is the Vice Chairman of the advertising agency Ogilvy, a job title which the company’s website describes as ‘attractively vague’.

Rory is not your average ad man. After more than 20 years as a copywriter and creative director for the firm, he set up an in-house behavioural economics practice. And outside the day job, he writes the Wiki Man column for the Spectator.

In his journalism, speeches and in conversation Rory is a fount of counterintuitive, insightful and entertaining arguments that mean he is never knowingly dull.

I met him earlier this week at Ogilvy’s London offices, where we discussed, among many other things, the relationship between innovation and marketing, why McDonalds is a safer bet than the Fat Duck, and what economists get wrong about human nature. I started by asking him what advice he had for those of us keen to persuade more people of the merits of the market.

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