Summary In this episode of Rosman Radio, Rob Nichols interviews Eric Mayer, CEO of New Day Diagnostics, a company focused on making cancer screening more accessible and convenient. They discuss the company’s journey from research and development to commercialization, the challenges of marketing in a regulated industry, and the importance of direct-to-consumer strategies. Eric shares […]

Summary Alysse Asaro welcomed Sharon Lechter, who discussed her business philosophy centered on solving a problem or serving a need, the “Power of Association” through partnerships with trusted brands, and the necessity for leaders to hire younger team members to stay ahead of changing business tactics. Lechter emphasized the importance of data-driven, measurable marketing, delegating […]

Summary In this episode of Rosman Radio, Rob Nichols interviews Dan Abel, co-founder and CEO of Pilot Project Brewing, an innovative incubator model for beverage brands. Dan shares his unique journey from the music industry to the beverage sector, explaining how Pilot Project functions like a record label for drinks, providing resources and support for […]

Summary Alysse Asaro welcomed Sean McGraw of For Energy to Rossman Radio to discuss the evolving energy industry marketing landscape, where Sean McGraw explained that For Energy, originally focused on residential solar, has shifted its priority to energy efficiency due to industry changes. Sean McGraw advocated for a multi-channel marketing approach, ensuring no single lead […]

Summary The conversation explores the challenges faced in converting an educational campaign about carbon dioxide removal into sales, highlighting unexpected global interest and outreach.  Laura Katayama of Thanks a Ton explains. Takeaways • It’s been really difficult to pivot or to turn this education campaign into sales. • We’ve been very successful with getting the […]

Summary In this conversation, Amy Babster and Rob Nichols discuss their experiences with AI in creative design, particularly focusing on their work with Sora. They explore the potential and limitations of AI in producing realistic designs, highlighting the challenges they face in achieving accuracy and authenticity in their projects. Takeaways • We’re starting to dabble […]

Summary The conversation explores the journey of a Gilson Snowboards from its inception, highlighting the challenges and innovative spirit of its founders as they transitioned from ideas to actual products, and the importance of feedback in their development process. Takeaways • They revisited the idea of a three-dimensionally-based snowboard. • After several failures, they found […]

Summary In this conversation, John Spitaletta, CMO of Lola Products and ClipStrip Corp, discusses the evolution of marketing from traditional methods to digital platforms. He shares insights on navigating e-commerce challenges, the importance of attribution, and the balance between marketplaces and direct-to-consumer sales. John also explores new marketing channels like TikTok shop and live shopping, […]

Summary In this conversation, Rob Nichols interviews Kevin Stewart, the CTO of Bloom and Blinds, discussing the innovative marketing strategies and technology integration that have propelled the franchise to success. They explore the importance of community-driven marketing, the challenges of digital engagement, and the evolving landscape of SEO and social media. Kevin shares insights on […]

Summary Rob Nichols and Anthony Pong of Caterpy discussed the evolution of digital marketing, emphasizing the shift from traditional e-commerce to native in-app purchasing on social media platforms like TikTok and Instagram. They highlighted the challenges of balancing Amazon’s market dominance with the need for direct-to-consumer sales, stressing the importance of effective content and native […]