Roy Rodenaheuser is a London-based Creative Technologist with over 12 years of experience at Yahoo, Unity, and Capgemini. In this episode he shares the story behind Canvastique3D, a project he launched in 2024 that blends physical creativity with real-time 3D visualization. Canvastique3D allows designers, artists, and even industries like textiles and furniture to project physical materials and artwork directly onto digital 3D models, opening new possibilities for rapid prototyping and product visualization.

We discuss how creatives across fashion, interior design, toys, and even beverage branding are experimenting with the tool, and why simplicity often wins over photorealism. Roy also explains his approach to balancing full-time work with side projects, the role of storytelling in product demos, and why sharing prototypes early is crucial. Listeners will gain insights into bridging physical and digital workflows, strategies for validation, and practical advice for creative technologists.

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