What's really standing between you and a business that lets you work less - without sacrificing impact or income? In this solo episode, Anna Lundberg dives into the all-too-common traps that keep solopreneurs working beyond their limits and outlines a path to greater freedom, profitability, and alignment. If you feel stuck in the cycle of overwork, feast-or-famine income, and business models that don't quite fit, tune in to reimagine what success could look like for you.

Key takeaways:

• The Four Traps of Expert Businesses: Anna explores how Frankenstein businesses, over-delivery spirals, feast-or-famine cycles, and the time-for-money trap keep solopreneurs tethered to unsustainable work habits.

• The Importance of an Intentional Business Model: Instead of a reactive approach, Anna stresses designing your business model with purpose, so it supports your lifestyle and ambitions—not just your bank balance.

• Redefining Success on Your Terms: Get clear on what success actually means to you, from minimum income goals and ideal working hours to non-negotiables—so you know when you've "made it."

• Offers and Clients That Work for You: Learn why your offers should be energy-conscious, strategically priced, and tailored to deliver value without burning you out. Plus, discover how to attract and select dream clients who respect boundaries and value your expertise.

• Three Pillars for Sustainable Business Growth: Anna shares the simplified framework behind her approach: Intentional Business Model, Authentic Marketing & Sales, and Simple Systems & Processes.

Curious what a four-hour day could look like in your business? Book a free strategy call to explore how your business model, offers, and boundaries could support more space - without compromising on financial rewards. onestepoutside.com/call