Join hosts Jon Bruford and Fintan Costello as they explore a wide range of topics from marketing strategies, AI innovations, gambling industry insights, to humorous stories about marathons, mountaineering, and quirky sports team names. This episode offers industry analysis, industry humour, and future trends in gambling and gaming.

Choice quotes:

1. "My knees are great, really."
2. "Great mugs, though."
3. "AI can't touch me, Fint."

Chapters (but add 30 seconds or so on because of the music and all that innit)

1. 00:00 Introduction and Guest Fatigue
2. 03:01 Endurance Training and Humbling Experiences
3. 05:56 Smoking and Quitting: Personal Stories
4. 09:00 Sponsorships and Marketing Insights
5. 12:06 Merchandise and Listener Engagement
6. 15:09 AI and Its Impact on Daily Life
7. 18:49 The Rise of AI Agents
8. 19:30 Introducing the Gambling Book Club
9. 22:44 Engaging Authors and Readers
10. 27:40 Exploring the Gambling Industry
11. 29:33 Caesars Entertainment Takeover Discussion
12. 39:47 The Mystery of REIT Money
13. 40:45 Regulatory Challenges in Gambling
14. 42:49 Innovation in Gaming: The Unregulated Edge
15. 44:37 Game Discovery and Player Engagement
16. 46:30 The Role of Game Developers
17. 52:12 March Madness and the Future of Betting Markets

Useful resources

Gaming Laboratories International (GLI) - https://gaminglabs.com

OptiMove - https://optimove.com

World Gaming – www.worldgaming.com

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

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Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

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