Run With It

Medicine is a different language by itself and is really, really hard to understand. Traditionally, the medical field's solution to this problem is to design boilerplate patient materials at a general reading level to inform patients about their healthcare issues. At best, the industry is moving towards video content and digital resources, but there is still a wide chasm of lost information between what a doctor understands and what a patient is informed about.

There are a ton of existing companies, many quite profitable, out there trying to address patient education, demonstrating high demand within this niche. There's little to nothing in existence that uses the doctors' own notes as the foundation for the clients' educational material.

In this episode, Shuhan introduces us to his new solution, called Doctor Lingo. He envisions a service that automatically detects medical lingo as used in a doctor's standard notation practices and translates it into something that is easily understandable to patients. We discuss several collateral applications for this service and a bootstrapped way to get started. Listeners will discover a useful and fun business project which serves as an entry point into the growing, nearly trillion-dollar industry of digital health.

Here's a major plus...

Shuhan has already launched a version of this service to one paying customer. Shuhan has experience in successfully partnering with ambitious new teammates and you could be the next. Your job is to help explore other avenues for revenue and growth, and don't worry, you'll find many ideas that arise in the course of this episode. Get started, gain some traction, and report back.

Nuggets:

• Learn how Shuhan thinks about partnerships and arranges them in a way that optimizes for performance and accountability.
• Learn how Shuhan applies his heuristic, "the best predictor of performance is performance" for hiring and business relationships.
• Learn the clever tactic that Mayo Clinic used to rocket to the top of Google for medical searches.

Action Steps:

1. Create a marketing strategy to increase awareness of the product.
2. Outline how you would improve the existing service.
3. Collect lingo to attract and keep more users.
4. Brainstorm product variations.
5. Interview med students to understand what they’re looking for in an education app.
6. Create wireframe for med student education app.

Follow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.

Links:

Doctor Lingo
Electronic Health Records
Anki
Duolingo

Shuhan He is a doctor and an entrepreneur. He is the founder of Conduct Science, a brand that creates high-quality equipment created and developed by scientists for scientists. He is also the mind behind Maze Engineers, a startup that creates automated mazes which allow doctors and researchers to further improve their studies on behavior and neuroscience. He is also a Fellow in Emergency Medicine at the Harvard Teaching Hospital Massachusetts General Hospital.

Outside of work, he is a fan of fitness and wellness, advocating intermittent fasting and daily exercise. He has also done the Gobi March, a 250km race, placed second in age division of 18-21-year-olds in a marathon, and has done over 15 marathons/ultra-marathons.

He is currently based in Cambridge, MA.

🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

Allie LeFevere deftly brings humor to topics where others often avoid it, and this episode is a masterclass in how she does it. Listen in as Allie formulates a marketing strategy for a subscription service that solves a headache affecting 50% of the world’s population.

Nuggets:

• What a brand “hook” is and why you should start your marketing efforts by developing one.
• How Allie uses “what if” questions to explore the edges of a marketing strategy, and how it affects UX, customer experience, packaging, etc…
• The most important concept in branding that people usually overlook.
• Questions to consider in addition to demographics when picturing your ideal audience.
• Using humor appropriately with touchy subjects to set yourself apart; how to make something lighthearted without making light of it.

Action Steps:

1. Perform market research around this idea (what is the true market share, average monthly cost, etc…)
2. Identify an intended audience for this service.
3. Create several marketing angles that would appeal to the chosen audience (also consider what’s unique about your approach).
4. Brainstorm a list of products that would serve the chosen market.
5. Outline pros/cons of sourcing products yourself vs. purchasing existing products. 
6. Contact potential suppliers.
7. Try pre-selling subscriptions (e.g approach five potential purchasers and ask them to pre-pay $100) and/or gather feedback on the idea.

Follow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.

Resources:

obedientagency.com
[email protected]
https://www.facebook.com/obedientagency/
https://twitter.com/obedientagency
https://www.linkedin.com/company/obedient/

Allie LeFevere founded Obedient, a one-of-a-kind branding agency focused entirely on leveraging the power of humor in marketing. They’ve worked with heavy hitters like Chick-Fil-A, Dell, and AT&T, as well as fashion, home, and personal care brands like Argent, Parachute, and Sphinx. 

🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

In this episode Zee presents us with his visions of an online custom orthotics provider and a niche on which to focus the marketing.

A kit is sent to your home that allows you to create a custom foot mold. Ship it back and orthotics arrive in just days. Compared with the lengthy back and forth to doctors offices that is currently the norm, it's a huge time and energy saver. Zee presents his idea and demonstrates the way he thinks about starting new businesses from a logistical standpoint.

The takeaway: A great business project grows out of your will to make it successful, and it's a huge plus if that will grows out of a meaningful connection to solving the problem the business addresses. So, if you've got foot pain yourself, or better yet, you have a "foot fetish," this is the project for you.

There's a bit of competition brewing in this niche but Zee has a plan to deal with that. Namely, niche further (the current solutions target an elderly market, so focus on a younger demographic) and serve an audience that needs to emotionally reconcile with the problem so as to address it early. Strategy: make orthotics cooler. Help people developing flat feet to face it, own it, be okay with it, and therefore be willing to take care of it.

Nuggets:

• Find out how Zee lets the fear-based marketing of competitors drive traffic to his more caring and understanding style of customer engagement.
• Learn that often reaching out to someone with a blue check on Twitter (verified account of public interest) actually gets you somewhere.
• Discover Zee's unique approach to tracking customer satisfaction.

Action Steps:

1. Visit a foot doctor to better understand the process.
2. Research competitor products (online and traditional).
3. Research the margins, costs, financial details.
4. Understand the market enough to select a great niche within it.
5. Implement a simple, fun (we give some ideas) marketing strategy to get people engaged and interested.
6. Reach out to a podiatrist and develop a relationship.
7. Reach out to an influencer and develop a relationship.

Follow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.

Resources:

https://sayarcare.com/
https://www.facebook.com/sayarcare/
https://twitter.com/sayarcare
https://www.instagram.com/sayarcare/

Zee Schwab, scientist explorer, is the founder of Sayar Care. Sayar Care creates effective natural health remedies that are clinically tested, but as natural products can reach the market far more rapidly than typical synthetic pharmaceuticals that require extensive review for potential safety risks. The first product of Sayar Care was Retain, an all natural patent-pending formula that stops hair loss. It contains ingredients proven to work as well as pharmaceuticals but without any potential side effects.

🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

David Kosciusko has always been good at predicting how new technologies will change our lives. He sees a massive increase in broadband speeds coming, and it will give us an unprecedented amount of data at our fingertips. Dave believes this bandwidth can be used to revolutionize how we shop for clothes. Hear how he wants to make that happen.

Nuggets:

• The most successful entrepreneurs of our time are able to see the big shifts of their time, and create a new solution that capitalizes on them.
• ”Logic never really is the thing that sells, it’s emotion.”
• ”Anything that’s worth doing is worth doing poorly.”

Action Steps:

1. Verify idea is possible using near-term technology.
2. Outline software development strategy.
3. Assemble a team of people who could follow through on the above strategy.
4. Contact clothing retailers and pitch them on manually implementing an intermediate step (we give you the measurements, tell us exactly what items will fit our customer well).
5. Find apps that can accurately measure body dimensions and contact developers for potential partnership.
6. Build email “weekly sale” service based on customers’ existing favorite items.
7. Pre-sell the idea to friends and family to gauge interest in it.

Follow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.

Resources:

Flipphonesforprofit.com
Win at Life with Dave - YouTube Channel
Tai Lopez
Is there a mobile app that can accurately measure my body dimensions (neck to waist, arm length, even waist size etc)?

David Kosciusko is an expert at flipping phones on eBay for profit. He turned what he discovered about this into a retail operation consisting of several stores, and has also created a number of online courses in the interest of helping others achieve similar success making a profit by repairing and reselling used phones. He’s doing over 7 figures a year with his specialized knowledge in the cell phone industry.

🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

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