Run With Tobe

Run With Tobe

By Tobe AgencyBusiness
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Run With Tobe episodes

  • YouTube's Content Play
    SHOW NOTES:

    Hey #TeamTobe welcome to episode 19! This week we focus on YouTube’s new content play, what they’re offering, and what we think of it.


    IN THIS EPISODE WE DISCUSS:
    • The basics of pillar content
    • What is pillar content and why it’s important
    • YouTube’s Content play
    • YouTube’s future for ads
    • YouTube’s new monetization platforms
    • The future for YouTube’s premium content
    RESOURCES:
    • YouTube Music
    • YouTube Premium
    • BE-AT TV
    • Spotify Ads


    As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at [email protected].


    See acast.com/privacy for privacy and opt-out information.

    28 min
  • The Power of Facebook Messenger
    SHOW NOTES:What's up #TeamTobe! Welcome to episode 18! In this show we focus on the powers of Facebook Messenger. Just recently they announced that over 8 billion messages are being sent from a business’ to consumers each month!


    - We're now available as a weekly update Amazon Alexa!


    IN THIS EPISODE WE'LL DISCUSS:
    • Facebook Messenger’s 8m+ messages a month
    • The never ending GOAT conversation on social media
    • Why Video podcasting is becoming more popular
    • How emails are a thing of the past but still relevant


    RESOURCES:
    • G.O.A.T Article
    • The Ground Up Show
    • Matt D’Avella
    • Wistia - Video player for marketing
    • Vidyard - Video player for marketing


    As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at [email protected].


    See acast.com/privacy for privacy and opt-out information.

    24 min
  • What's the Story? - A look into the social media's fastest growing format.
    SHOW NOTES:

    Hey #TeamTobe! We’re on episode number 17 and we talk about vlogging and popular vloggers. We also chat about stories—Facebook Stories, Instagram Stories and Snapchat Stories, it seems to be everywhere now and it might be the best way to get people’s attention.


    IN THIS EPISODE WE'LL DISCUSS:
    • Andrew’s obsession with Tiger Woods
    • Jared’s love for vlogging as media
    • Why 5-15 second videos in stories format may be the best way to gain attention
    • Who’s winning the “stories format” battle
    RESOURCES:
    • TechCrunch article

    • WeChat Hits 1 billion monthly users
    TOP VLOGGERS:
    • Casey Neistat
    • Peter McKinnon
    • Sara Dietschy


    As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at [email protected].


    See acast.com/privacy for privacy and opt-out information.

    31 min
  • Will Brands Adapt to Facebook's New Changes?
    SHOW NOTES:

    What’s going on #TeamTobe! On this episode of #RunWithTobe, we talk about all the latest features from Facebook and why marketing your content on the most popular social media platform is still relevant.


    IN THIS EPISODE WE'LL DISCUSS:
    • All of Facebook’s new features
    RESOURCES:
    • Facebook's F8 Developer Conference
    • Full replay
    • 15 min recap

    Other Resources

    • Cobra Kai
    • What is AR/VR?
    • Oculus Go

    Shoutout to Nymano for our intro music. Check him out on Instagram and Twitter.

    As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at [email protected].


    See acast.com/privacy for privacy and opt-out information.

    37 min
  • Can AI-powered CG creations take over the influencer space?

     SHOW NOTES:

    Hey #TeamTobe! On this episode of #RunWithTobe, we dive deep into an AI-powered CG Instagram influencer who has 1.1 million followers. We also talk about Google Duplex—an AI assistant who can make calls and book appointments on your behalf.




    IN THIS EPISODE WE'LL DISCUSS:
    • Google Duplex
    • AI and controversial Instagram influencer - @lilmiquela
    RESOURCES:
    • Silver Car
    • Google Duplex
    • Miquela Sousa
    • Miquela’s phone interview
    • Brud’s CEO - Trevor McFedries
    • Brud’s confession about Miquela

     

    ADDITIONAL ARTICLES
    • Elle Magazine
    • TechCrunch

    We're now available as a weekly update via Amazon Alexa!

    • Click here to get the skill.

    As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at [email protected].


    See acast.com/privacy for privacy and opt-out information.

    47 min
  • Social Media: The Influencer Game and Automation

    Hey #TeamTobe! We’re fresh with a new format — half hour long episodes! On this episode of #RunWithTobe, we chat about the rise of social media influencers. We also talk social media AI — is it good or bad?

    IN THIS EPISODE WE'LL DISCUSS:
    • Social media influencers
    • The ethics of social media automation
      • RESOURCES:
      • Andrew
      • Apple Notes
      • Apple Pencil
      • If you want to know Andrew's thoughts on the Apple Pencil, check out Episode 4 of our podcast.
      • Jared
      • Influencer Game: 
      • The Rock Gets Paid $1 Million to Post on Social Media
      • The Rise of Social Media Influencers
      • How To Avoid Common Influencer Marketing Pitfalls
      • Marketing Automation
      • HubSpot
      • We're actually a HubSpot Agency Partner. We talk about it in Episode 3 of our podcast.
      • MailChimp
      • Social Media Bots:
      • CNBC Tech
      • “I used a bot to grow my partner’s Instagram account.”
      • CGI Influencer Drama is a real thing.

        • As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at [email protected].

        35 min
      • Mortgage: The New Tech Frontier

        Hey #TeamTobe! On this episode of #RunWithTobe, we’re all about mortgage. It's long been stereotyped for being an old-fashioned industry, but many mortgage companies are looking to jump into the realm of digital. So we talk the importance of tech and content marketing to mortgage’s growing customer base of Millennials.

        IN THIS EPISODE WE'LL DISCUSS:
        • Why tech is important to the mortgage industry
        • Why mortgage professionals should use content marketing
        • How much we’re willing to pay to stream the latest movies
          • RESOURCES:
          • GEICO Ad - Karate Therapy
          • Nike Ad - The Roger Effect
          • ESPN+
          • MoviePass
          • The Big Short - movie
          • Quicken Loans
          • ZING Blog - Quicken
          • Rocket Mortgage
          • loanDepot
          • Better Mortgage
          • Matic Insurance

            • As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe

            1 hr 2 min
          • Tobe Tools: The Apps and Software We Use Behind the Scenes

            Hey #TeamTobe! On this episode of #RunWithTobe, we talk the emergence of copy rappers—copywriters writing lyrics to rap style beats. And we give our little tidbits on the importance of copy to your content. Also, we chat about the tools that power our agency—from project management to content building.

            IN THIS EPISODE WE'LL DISCUSS:
            • The boom of copy rappers
            • The relationship between copy and content
            • The tools we use at our agency
              • RESOURCES:
              • Gary Vee’s First In Line
              • Capital One: Eno “Intelligent Assistant”
              • Copy Rappers
              • Adobe XD CC
              • InVision App
              • Grammarly
              • Hemingway
              • Wrike
              • Trello
              • Basecamp
              • Confluence
              • Adobe CC
              • HubSpot
              • Tobe Agency and Nick Saltzman

                • As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at [email protected]

                1 hr 6 min
              • Self-awareness: The Ability to Recognize Yourself and Who You Are

                What’s up #TeamTobe! A couple weeks ago, was April Fools’ Day and the marketing world never sleeps. So of course, they took the day as an opportunity to hit us with some creative advertising. We also discuss “self-awareness” and how one becomes self-aware.

                IN THIS EPISODE WE'LL DISCUSS:
                • What April Fools’ ads tricked us
                • What apps are sucking up all of our attention
                • The current climate of Facebook
                • That buzzword “Self-Awareness”
                  • RESOURCES:
                  • Netflix App
                  • “Warbys” Warby Parker x Arbys’ Collab
                  • Instagram Post #1
                  • Instagram Post #2
                  • Headliner “SpareMin”
                  • Starbucks App

                    • As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at [email protected]

                    1 hr 3 min
                  • Kelly Nyland: Experienced Tech Marketer and Her Own Lifestyle Brand

                    Hey #TeamTobe. We're officially 10 episodes in with the #RunWithTobe podcast. On today's show, we have special guest, Kelly Nyland. She has worked with some pretty awesome brands and launched over 120 digital and physical products. After working with technology for 15 years, Kelly has now founded a new lifestyle brand, Petalfox.



                    IN THIS EPISODE WE'LL DISCUSS: 
                    • Why she turned down 40 jobs to start her own company
                    • How Kelly and Petalfox plan to restore balance in your workspace
                    • Why the AI industry needs more women
                    • How your future may be more analog than you think
                      • RESOURCES:
                      • iSpot TV “Top Spenders”
                      • Vitamin T
                      • Hulu TV
                      • Pippa
                      • Diddy Olympic Curling
                        • Kelly Nyland:
                        • LinkedIn
                        • Petalfox
                        • Favorite Books:
                        • The Next 100 Years: A Forecast for the 21st Century - George Friedman
                        • Inevitable - Kevin Kelly
                        • The Revenge of Analog: Real Things and Why They Matter - David Sax
                        • The Name of the Wind - Patrick Rothfuss
                          • Tobe listeners get an exclusive 25% off the first their order on Petalfox using code TOBE25.

                          As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at [email protected].

                          1 hr 11 min

                        About Run With Tobe

                        From the publisher's feed

                        Just two guys running a startup agency (Tobe Agency) while sharing the inside scoop on creative content marketing, branding, entrepreneurship, and everything in between! Join Jared, Andrew, and the…