Hey #TeamTobe welcome to episode 19! This week we focus on YouTube’s new content play, what they’re offering, and what we think of it.

• The basics of pillar content
• What is pillar content and why it’s important
• YouTube’s Content play
• YouTube’s future for ads
• YouTube’s new monetization platforms
• The future for YouTube’s premium content

• YouTube Music
• YouTube Premium
• BE-AT TV
• Spotify Ads

As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at [email protected].

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- We're now available as a weekly update Amazon Alexa!

• Facebook Messenger’s 8m+ messages a month
• The never ending GOAT conversation on social media
• Why Video podcasting is becoming more popular
• How emails are a thing of the past but still relevant

• G.O.A.T Article
• The Ground Up Show
• Matt D’Avella
• Wistia - Video player for marketing
• Vidyard - Video player for marketing

As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at [email protected].

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Hey #TeamTobe! We’re on episode number 17 and we talk about vlogging and popular vloggers. We also chat about stories—Facebook Stories, Instagram Stories and Snapchat Stories, it seems to be everywhere now and it might be the best way to get people’s attention.

• Andrew’s obsession with Tiger Woods
• Jared’s love for vlogging as media
• Why 5-15 second videos in stories format may be the best way to gain attention
• Who’s winning the “stories format” battle

• TechCrunch article

• WeChat Hits 1 billion monthly users

• Casey Neistat
• Peter McKinnon
• Sara Dietschy

As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at [email protected].

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What’s going on #TeamTobe! On this episode of #RunWithTobe, we talk about all the latest features from Facebook and why marketing your content on the most popular social media platform is still relevant.

• All of Facebook’s new features

• Facebook's F8 Developer Conference
• Full replay
• 15 min recap

Other Resources

• Cobra Kai
• What is AR/VR?
• Oculus Go

Shoutout to Nymano for our intro music. Check him out on Instagram and Twitter.

As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at [email protected].

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 SHOW NOTES:

Hey #TeamTobe! On this episode of #RunWithTobe, we dive deep into an AI-powered CG Instagram influencer who has 1.1 million followers. We also talk about Google Duplex—an AI assistant who can make calls and book appointments on your behalf.

• Google Duplex
• AI and controversial Instagram influencer - @lilmiquela

• Silver Car
• Google Duplex
• Miquela Sousa
• Miquela’s phone interview
• Brud’s CEO - Trevor McFedries
• Brud’s confession about Miquela

• Elle Magazine
• TechCrunch

We're now available as a weekly update via Amazon Alexa!

• Click here to get the skill.

As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at [email protected].

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Hey #TeamTobe! We’re fresh with a new format — half hour long episodes! On this episode of #RunWithTobe, we chat about the rise of social media influencers. We also talk social media AI — is it good or bad?

As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at [email protected].

Hey #TeamTobe! On this episode of #RunWithTobe, we’re all about mortgage. It's long been stereotyped for being an old-fashioned industry, but many mortgage companies are looking to jump into the realm of digital. So we talk the importance of tech and content marketing to mortgage’s growing customer base of Millennials.

As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe

Hey #TeamTobe! On this episode of #RunWithTobe, we talk the emergence of copy rappers—copywriters writing lyrics to rap style beats. And we give our little tidbits on the importance of copy to your content. Also, we chat about the tools that power our agency—from project management to content building.

As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at [email protected]

What’s up #TeamTobe! A couple weeks ago, was April Fools’ Day and the marketing world never sleeps. So of course, they took the day as an opportunity to hit us with some creative advertising. We also discuss “self-awareness” and how one becomes self-aware.

As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at [email protected]

Hey #TeamTobe. We're officially 10 episodes in with the #RunWithTobe podcast. On today's show, we have special guest, Kelly Nyland. She has worked with some pretty awesome brands and launched over 120 digital and physical products. After working with technology for 15 years, Kelly has now founded a new lifestyle brand, Petalfox.

As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at [email protected].