With candidates these days having limited options in reaching out to voters, IP Targeting  is a form of advertising that allows candidates and campaigns to directly target online ads to mobile devices and computers at an individual household level.

In this episode we cover: 

• How does IP targeting work?
• When to run IP targeting campaigns.
• Strategies for creating audiences from your voter list.

Running for office? Sign up for  Political Online Campaigning Tips for a head start with your digital presence.

Read more about political campaign IP targeting at https://www.onlinecandidate.com/articles/ip-targeting-political-strategies

In other words, why are you running for office?

Summarize your campaign’s main message or narrative into a concise statement that explains why voters should support your campaign, organization or political party. The message should be short enough to not only tell a story, but also to be broken down and used as talking points that can be used by a candidate over and over again.

So, what is a political campaign theme? For your messaging, it’s a summary of why you are seeking office.

Sign up for our Online Political Campaign Tips to help you get a head start with your digital campaigning.

View the post at https://www.onlinecandidate.com/articles/whats-your-campaign-theme 

Local political campaigns need to reach fewer voters and typically campaign for a shorter period than larger campaigns. But that does not make local campaigning any easier for the candidates or their supporters. In some ways, small campaigns have it even tougher.

Here are a few major challenges local candidates face when starting a run for office: 

•  Putting together a campaign team
•  Developing a message and theme that resonates with voters
•  Raising campaign funds and donations
•  Getting enough media exposure

Running for office? Sign up for our Online Political Campaign Tips to help you get a head start with your digital campaigning.

View the post at https://www.onlinecandidate.com/articles/challenges-small-campaigns 

The 2020 election accelerated the convergence of politics and technology. In this episode, Shane Daley discusses our take on how the pandemic affected our client's political campaign efforts - and why online campaigning will never be the same.

In this episode we cover:

• The pandemic changed everything
• Political campaigning goes virtual
• Online advertising falls under scrutiny
• Huge Facebook frustrations
• IP targeting strikes the mark
• The aftermath: Did digital live up to the hype?

View the post at https://www.onlinecandidate.com/articles/election-year-review 

In this episode we cover: 

• Using email marketing for local political campaigns.
• Email marketing vendors.
• Email best practices, including tracking your success.

Running for office? Sign up for our newsletter to get a head start with your digital campaigning.

For more campaign articles and resources, visit us at Online Candidate.

In this episode we cover: 

• How online fundraising is an important way to bring in campaign donations.
• Opening a political campaign bank account.
• Using online fundraising tools.
• How trigger events create online fundraising opportunities.

Visit our blog for more information about online political fundraising.

In this episode we cover: 

• Choosing a web developer for your campaign website.
• Hosting considerations.
• Potential dangers and pitfalls in project development.

Sign up for our Online Political Campaign Tips guide to help you get a head start with your digital campaigning.

Visit Online Candidate to start your own campaign website.

In this episode we cover: 

• The creation of your campaign website.
• Choosing the best domain name.
• Content considerations.
• The best tense in which to write.

Running for office? Sign up for our newsletter for campaigning tips and ideas.

Visit OnlineCandidate.com to build your campaign website.

In this episode we cover: 

• Social media for yourself personally and as a political candidate.
• Best practices in building your campaign's social media presence.
• Potential dangers and pitfalls to online campaigning.

Running for office? Sign up for our Online Political Campaign Tips guide to help you get a head start with your campaign's digital marketing.

For more campaign articles and resources, visit us at Online Candidate.

In this episode we cover: 

• How candidates, as individuals, can lay the groundwork for their online political presence.
• Creating a personal brand when running for office.
• Search result page domination.

Sign up for political campaigning tips to help you get a head start with your digital campaign.

Learn more about getting yourself ready for a political campaign.