Running Restaurants

In today’s highly digital world, maintaining a strong online visibility is a must if you want your business to thrive. But in the restaurant industry, hospitality marketing executive David "Rev" Ciancio has noted one alarming truth: many are not doing even the fundamentals of digital marketing. He joins Jaime Oikle to point out what restaurant owners and operators are missing out on if they refuse to post on social media, build a properly optimized website, and create engaging digital ads. Rev also highlights the benefits of publishing build videos regularly, setting up a rewards program for customers, and gathering client feedback to continuously improve your systems.

Find out more at https://handcraftburgers.com/ & https://www.runningrestaurants.com.

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Choosing the right music for restaurants may not seem important from the get-go, but it is definitely a crucial aspect of your business that you must never set aside. Jaime Oikle emphasizes how your chosen playlist can make or break your restaurant environment with Ola Sars, founder and CEO of Soundtrack. He shares how they serve as a one-stop shop for businesses that want to secure the right music for their commercial needs while navigating all of its complicated licensing matters. Ola discusses their process in cultivating music for restaurant owners and employ AI tools to elevate their techniques. He also explains how restaurant managers should handle their music access, deal with explicit content, and determine the best music volume that works well for your place.

Find out more at https://www.soundtrack.io/ & https://www.runningrestaurants.com.

Sponsor Link: https://servicewithstyle.com/runningrestaurants

Sponsor Link: https://www.theleasecoach.com

A good restaurant is beloved not just because of its delicious food, but most importantly the lasting shareable experiences it offers to every single customer. Jaime Oikle sits down with Michael Tronn of 3 Hospitality and TIMBR to discuss the right way to deliver a complete restaurant experience anyone will love and remember. He explains how to perfectly combine good food, flawless service, and impactful branding to make your restaurant a certified go-to establishment. Michael also discusses why restaurant owners must always stay updated with current social media trends, where word of mouth is passed around almost instantly.

Find out more at https://www.michaeltronn.com & https://www.runningrestaurants.com.

Sponsor Link: https://www.RestaurantFormula.com

Sponsor Link: https://servicewithstyle.com/runningrestaurants

Having a good restaurant manager is essential in securing success in the world of hospitality. What characteristics and leadership styles should they possess? Jaime Oikle explores the eight traits of an effective manager with Darren Denington and Alison Anne. They discuss how managers must do the inner work to elevate themselves as impactful leaders and the best ways to build thriving relationships with their team. Darren and Alison also talk about Restaurant Management 201 and 301, a series of in-depth workshops about building cohesive and effective restaurant managers and crews.

Find out more at https://www.linkedin.com/in/darrendenington/, https://www.linkedin.com/in/alisonanne/, & https://www.runningrestaurants.com.

The everyday and long-term success of your restaurant hinges greatly not just on hiring the most talented people but also on building the right culture. Jaime Oikle sits down with David Friedman, founder of CultureWise, to break down how to create the ideal restaurant culture and environment. He talks about the right way to cultivate positivity within your team by constantly showing that you care about them, not just as employees but living and breathing human beings. David also dispels some misconceptions about culture building and the right way to take care of red flags as soon as they appear.

Find out more at https://culturewise.com/ & https://www.runningrestaurants.com.

Sponsor Link: https://servicewithstyle.com/runningrestaurants

Sponsor Link: https://www.RestaurantFormula.com

Your restaurant finances and taxes will always be your restaurant's most complicated and overwhelming aspects. Streamlining operations is the way to go if you want these to become much more manageable. Jaime Oikle sits down with returning guest Matthew Patrick to take a deep dive into the financial aspect of the restaurant industry. Together, they share valuable tips on menu engineering, tax compliance, cash flow monitoring, and tip management. Matthew also discusses how AI and the plethora of automated tools right now reshape how restaurants are run and managed - and why you cannot afford to ignore them at all.

Find out more at https://patrickaccounting.com/ & https://www.runningrestaurants.com.

Sponsor Link: https://www.RestaurantFormula.com

Sponsor Link: https://www.theleasecoach.com

Restaurant goers will certainly remember good food bundled with good customer service. By creating a point of differentiation in these areas, you can make your place not only commendable but also memorable. Chris Tripoli of The Restaurant Clinic discusses why a personalized and specialized approach is the rising trend every restaurant should take advantage of in this age when so many food choices are readily available and easily accessible. He also shares insights on adjusting to customer needs in a post-pandemic world, starting a restaurant even with little to no experience, and using the latest technology to level up your operations.

Find out more at https://www.therestaurantclinic.com/ & https://www.runningrestaurants.com. 

Sponsor Link: https://www.theleasecoach.com

Sponsor Link: https://servicewithstyle.com/runningrestaurants

Your restaurant’s marketing and branding are not only about turning heads and getting everyone’s attention. Most importantly, it is about turning your target market into loyal customers. Joe Haubenhofer, owner of The Plaid Penguin, discusses the right way to do this to improve and elevate how your restaurant is received by the public. He shares practical tips on creating effective logos, designing restaurant menus, using photography for maximum impact, and sticking to your set brand guidelines. Joe also discusses how to blend brand and marketing with your workplace culture to inspire everyone to exude authenticity, intentionality, and consistency.

Find out more at https://www.theplaidpenguin.com/ & https://www.runningrestaurants.com.

Sponsor Link: https://servicewithstyle.com/runningrestaurants

Sponsor Link: https://www.RestaurantFormula.com

Dive headfirst into the data revolution sweeping the restaurant industry! In this episode, host Jaime Oikle dives deep into the world of restaurant customer data analytics with Abhinav Kapur, co-founder and CEO of Bikky. Abhinav shares his journey from identifying the data gap in the hospitality industry to creating a powerful tool that helps restaurants understand and leverage customer insights. Discover how analyzing menu data can drive loyalty, why customer lifetime value is crucial (it's WAY more than just that one sandwich!), and how personalized marketing can triple your conversion rates. We explore how Bikky integrates seamlessly into existing restaurant tech stacks and even sneak in some personal life wisdom and book recommendations. Get ready for a data-driven future where restaurants thrive by understanding the people behind every transaction, turning casual diners into lifelong fans!

Find out more at https://www.bikky.com/ & https://www.runningrestaurants.com.

Sponsor Link: https://www.RestaurantFormula.com

Sponsor Link: https://www.theleasecoach.com

Tipping is an important element in running a restaurant. Employees often receive several tips in a single dinner service, and sometimes keeping up with it is quite overwhelming and confusing. Kirk Grogan is here to discuss how automation can ease the burden of this particular task. Joining Jaime Oikle, the Co-Founder & COO at TipHaus shares the many benefits of using an automated process in computing, recording, and distributing tips, which results in a more optimized and streamlined restaurant operation. Kirk also explains how improving your tipping system greatly helps in improving employee retention and building a healthy workplace culture.

Find out more at https://www.tiphaus.com/ & https://www.runningrestaurants.com.

Sponsor Link: https://www.theleasecoach.com

Sponsor Link: https://servicewithstyle.com/runningrestaurants