How do you approach the New Year? Do you do yearly planning or goal making?

We sit down to talk about our hot takes on the new year, mindset (we talk about money, delegation, how we stay positive and not dwell on the stress of being a business owner) + what's ahead for us in the new year.

Join us in our Q1 Book Review!
This quarter we are reading Big Magic by Elizabeth Gilbert, you can get a copy here: Big Magic: https://www.amazon.com/gp/product/1594634726/ref=as_li_tl?camp=1789&creative=9325&cr[…]&linkId=3b4cb38388374f5e62840f1687689f5e&tag=ruralrundownp-20

We hope you'll join us in the review!

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A few of our favorite takeaways from the book:
-The science behind habits
-Think about systems instead of goals
-Habits give you freedom
-Quite literally you become your habits
-How to build and how to break a habit.

Listen in as we discuss Atomic Habits!

Each quarter we are reading a book related to business, entrepreneurship, or leadership.
For 2022 our Q1 book is Big Magic by Elizabeth Gilbert!
Please join us in reading this book! Watch for our review date in March 2022.

Resources:
Atomic Habits: https://bit.ly/AtomicHabitsBookLink

Big Magic: https://amzn.to/3sksFV9

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We are so excited to introduce you to Ashley Eichstadt - owner of Boss Boutique in Huron, South Dakota!

It was refreshing to sit down with Ashley and listen in to her thoughtful, caring mentality that she implements in her business, for her customers, employees and community.

A few of our fav moments:
-Small steps get you where you are going
-Encouraging your team + building a passion in others for your business
-Including customers in your marketing
-Rising tide - uplifting other small businesses + sharing community pride
-Tips for putting yourself and your business out there on video

This interview with Ashley truly illustrates what we mean when we say that building a business is so much more than a product or service - it's how you bring others into that passion that truly can make a big impact. We think Ash is doing just that!

Follow Boss Boutique for more:
IG: https://www.instagram.com/bossboutiquesd/
Facebook: https://www.facebook.com/bossboutiquesd
Website: https://www.bossboutique.com/

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Coach Kiah is a multi-passionate entrepreneur, wife, and agriculture advocate! We were so excited to virtually sit down with her and hear about her business journey, perspective on mentality, and growth through the past few years after sharing her story on national TV!

A few of our favorite snippets:
-Kiah's Journey from passionate employee to owning her own marketing business, to life coaching
-How to nurture customers via social media (it's a process + ya gotta meet your customer where they are at)
-How to work on mindset if you feel like you're the ONLY one around you doing so
-Compassionate Curiosity
-And a lot more (seriously!! Kiah is so well-spoken and fun to talk to - we could have talked for much longer )

Follow Kiah HERE for more:
IG: https://www.instagram.com/coach_kiah/
Website: https://www.coachkiah.com/
Climbing with Coach Kiah Podcast: https://www.coachkiah.com/podcast

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Today we zoomed with Sara Hunter (and her sweet four-month-old) to chat about A LOT - homesteading, pumpkin patches, beef, Christmas tree farm, homeschooling + social media.
Head on over to @sarahunterfarms on Instagram and you will see how much fun Sara has sharing the story behind each business and giving a look into her family life with kids, business, and more.

This is such a fun one!  Listen in!


Check out PNW Beef HERE: https://www.pnwbeef.net/
Learn more about the trees & pumpkins: https://www.hunter-farms.com/
Follow Sara on Social media: @SaraHunterFarms

Have another topic you think we should cover? Reach out and let us know!

Email: [email protected]
b.Creative: www.bcreativebybrenna.com
December Day Creative: www.decemberdaycreative.com

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A few of our favorite takeaways from the book:
-Justice for Johnson: just send kind words
-Building trust in your team
-Why a brand matters
-The ebb and flow of life as a business owner

Listen in as we discuss Shoe Dog!
Each quarter we are reading a book related to business, entrepreneurship or leadership.

Q4's book is Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear!
Please join us in reading this book! We will review it sometime in late December 2021.

Resources:
Shoe Dog: https://www.amazon.com/Shoe-Dog-Memoir-Creator-Nike-ebook/dp/B0176M1A44
Atomic Habits: https://bit.ly/AtomicHabitsBookLink

Have another topic you think we should cover? Reach out and let us know!
Email: [email protected]
Rural Run Down Website: www.ruralrundown.com
b.Creative: www.bcreativebybrenna.com
December Day Creative: www.decemberdaycreative.com

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Episode 21: Ways to Overcome a Facebook & Instagram Outage as a Small Business

Will October 4th, 2021 go down in history because of the Facebook and Instagram outage? Who could be too sure?! But we DO have some thoughts on how small businesses can make sure they are set up for success for reaching their customers even if these platforms do have sick day. We share our takes on websites, email marketing, text marketing and the value of being on other platforms too.

Grab a chair (or should we say ear??) and sit down with us for a quick chat on marketing through an outage!

We are actually super curious - do you feel the outage affected you and your business at all? Give us the scoop by sending a DM on Insta or a message on Facebook. Or you can always email us at [email protected] (following our own advice )

Rural Run Down Website: www.ruralrundown.com
b.Creative: www.bcreativebybrenna.com
December Day Creative: www.decemberdaycreative.com 

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Jordan is an absolute light! We had so much fun talking to her and learning more about her passion for rodeo, ranching, and agriculture. Plus she shares about her time as Miss Rodeo America the past two years.

We also touch on:
-Marketing and branding yourself authentically
-Always coming back to your "WHY"
-Mental Toughness
-How to go about "What's Next"We think you'll love Jordan as much as we do!

Follow Jordan HERE:
Insta: @missrodeoamericaofficial
Facebook: Miss Rodeo America 

For more details on the Miss Rodeo America Pagent and what they do, visit their website www.missrodeoamerica.com

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Kaitlyn Killoran joins on the podcast & we cover A LOT of topics we haven't really touched on before:

+Quitting your 9 to 5
+Entrepreneurship & the Mentality it Takes
+Delegation
+Managing Others
+Confidence in Yourself (And why being "Bossy" is actually not a bad word, especially as a biz owner)
+Social Media & Marketing Your Unique Business

How to Connect with Kaitlyn:

Connect with Kaitlyn on Facebook at Kaitlyn Killoran

A few of Kaitlyn's Businesses:
Persona Clothing Co: https://www.facebook.com/personaclothingcompany
Persona Clothing Co - Canistota Location: https://www.facebook.com/personacanistota
The Clover Cottage: https://www.facebook.com/CloverCottageSD
Cameron Inn: 605-254-6001

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Episode 18: Do I need a website for my business?

Brenna + Rachel dive into a VERY popular question - do I REALLY need a website?
+Is it worth the investment?
+Why is a website important for a business?
+If I already have a ton of customers - what's the point of having a website?
+Isn't a website for vanity?

We cruise through all these questions & concerns and more! Check it out.*Join our Rural Run Down Email List HERE and score our Website Checklist! AND get first access to anything and everything Rural Run Down!

Have a question or topic you want us to cover? Send us a DM on Instagram @ruralrundown

Rural Run Down Podcast with Brenna (@brennaramsden) and Rachel Aeikens (@rachelaeikens)
Rural Run Down Website: RuralRunDown.com
b.Creative: www.bcreativebybrenna.com
December Day Creative: @decemberdaycreative

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