Episode 7:  Really there is not a bad kind of cheese

Dakota Thomas joins us on the pod! This Wisconsin gal gives us an inside look at where her passion for agriculture and rural America began. Dakota shares her knowledge about animal welfare through auditor training and audit certification. She breaks down the audit process and discusses the benefits and positive impact it can have for producers, rural businesses, and more. We cover a lot here - so get ready to talk about all aspects of marketing yourself, your business, and making impactful connections.

I think we should have Dakota back on with Brenna to do a Wisconsin cheese tasting!

Contact Dakota at [email protected] or @Dak_Rae on Instagram

Have a question or topic you want us to cover? Send us a DM on Instagram @ruralrundown

Rural Run Down Podcast with Brenna (@brennaramsden) and Rachel Aeikens (@rachelaeikens)
Rural Run Down Website: https://rural-run-down-pod.squarespace.com/
b.Creative: www.bcreativebybrenna.com
December Day Creative: @decemberdaycreative

Episode 6: Our Thoughts On 2021 Marketing Trends

Always learning + listening! Rachel listened in on a conversation happening over on Clubhouse all about marketing trends and forecasts for 2021 + what that might look like for rural business. We share our perspectives on the following topics:

+ Emphasis on Audio
+Text Marketing
+Tik Tok
+Courses
+Nostalgia
+Using your platform to share others' content
+LinkedIn
+Instagram

Have a question or topic you want us to cover? Send us a DM on Instagram @ruralrundown

Rural Run Down Podcast with Brenna (@brennaramsden) and Rachel Aeikens (@rachelaeikens)
Rural Run Down Website: ruralrundownpodcast.buzzsprout.com
b.Creative: www.bcreativebybrenna.com
December Day Creative: @decemberdaycreative

Brenna and Rachel chat with the owners of Next Level Ag Solutions to discuss what it is like running a business in Rural America, how they handle marketing their business, and tips they think other business owners should hear. 

Rachel and Brenna break down what it is that they actually do, and try to explain what Branding & Marketing entails.

From logo design, finding your 'Why', and developing a target audience to advertising, social media, and traditional marketing. Tune in to hear what the RRD ladies are talking about today.

Did you get a clearer understanding of what Branding and Marketing is, or did you already know?
-Brenna and Rachel

Rural Run Down Podcast with Brenna (@brennaramsden) and Rachel Aeikens (@rachelaeikens)
Rural Run Down Website: https://www.ruralrundown.com
Rural Run Down: @ruralrundown
b.Creative: www.bcreativebybrenna.com
December Day Creative: @decemberdaycreative

Need a blueprint to kick the Facebook algorithm's booty? We got you! While we all know that it's true that the Facebook algorithm will change forevermore — there are few pillars of marketing that stand strong.

KEY TAKEAWAY: 
What’s ALWAYS effective? Putting yourself out there! This means your actual face — YES! And continually testing to see what works!

5 Smart + Effective Facebook Posts
These posts USUALLY get great reach, engagement + views

1. Introduce Yourself
2. Tour Your Space
3. Feature a Customer
4. Education! Share With Your Customers Your Expertise - How Can You Help Them Accomplish A Goal
5. Frequently Asked Questions

Have you tried one of the five above? Which one?
-Brenna and Rachel

Rural Run Down Podcast with Brenna (@brennaramsden) and Rachel Aeikens (@rachelaeikens)
Rural Run Down Website: https://ruralrundownpodcast.buzzsprout.com/
Rural Run Down: @ruralrundown
b.Creative: www.bcreativebybrenna.com
December Day Creative: @decemberdaycreative

Is your social media toolbox empty? There are a ton of resources, platforms + apps to help organize everything you need for your marketing efforts. Join the conversation as we go over what works well for each of our businesses and our clients too!

A List of (JUST SOME) of the Social Media Tools We Use:
-Canva
-Bitly
-Tinyurl
-Google Suite (Google Drive, Sheets, Docs, Forms)
-Typeform
-Trello
-Dubsado
-Dropbox
-Creator Studio (Desktop for scheduling Facebook + Instagram posts)
-Mailchimp
-FloDesk
-Planoly
-Slack

Which is your favorite? Is there one we should have mentioned?
-Brenna and Rachel

Rural Run Down Podcast with Brenna (@brennaramsden) and Rachel Aeikens (@rachelaeikens)
Rural Run Down Website: https://rural-run-down-pod.squarespace.com/
Rural Run Down: @ruralrundownb.Creative: www.bcreativebybrenna.com
December Day Creative: @decemberdaycreative

Today on the pod we discuss strategies + ideas for small businesses when it comes to marketing to their ideal audience!

Questions We Tackle:
-Who is your target audience?
-Which platforms should you, as a business, be on?
-What will educate, inspire or entertain your audience?
-How can you include your audience in your marketing?

Questions about your audience specifically? Send us a DM on Instagram @ruralrundown

Rural Run Down Podcast with Brenna (@brennaramsden) and Rachel Aeikens (@rachelaeikens)

Rural Run Down Website: https://rural-run-down-pod.squarespace.com/

b.Creative: www.bcreativebybrenna.com
December Day Creative: @decemberdaycreative