We have all heard the phrase "content is king" — probably entirely too many times. While this statement is true, there is a second element that must pair with our content to make it truly successful. That second element is story. As humans, we are drawn to great stories, and knowing that helps us create compelling narratives around our brands that keep our audiences' engaged and increase our reach and revenue

Today we are joined by Craig Tello, a master storyteller who spent 15 years telling stories at WWE before becoming the Head of Marcom Creative & Content Strategy at EA (Electronic Arts). In this conversation we dive into the part story played in his career (and how it can help YOU). We also learn quite a bit about the rapidly growing Esports world. 

Have you ever been watching the news and wondered, "how in the world do they get this information out so fast? Well, in this episode, you're going to find out. Today we are being joined by Betsy Klein, a producer, and reporter covering the White House for CNN. She gives us an inside look at what it takes to get a newsworthy moment from happening to a notification on your phone, as well as the importance of clarity and context in challenging times. 

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For many brands, keeping fans' attention and loyalty in 2020 felt like an uphill battle. Not only is your entire audience fighting zoom fatigue, but now all of your events have to compete with everyday distractions like slack notifications and hungry kids. We discuss real life examples of how you can strategically win back your fans in 2021 with David Brickley, the owner and CEO of STN Digital.

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Welcome to RVRB Round Table, a weekly show that brings the brightest creative minds and digital producers in sports, entertainment, politics, news and more to share their stories and strategies that will help YOU become a better leader and creator.

This podcast is hosted by Clark Campbell, the founder and CEO of RVRB Agency, an event media production company where the goal is always to make great events look great online.

Clark will be joined by William Vest, RVRB Agency's Director of Production.