The brand wizards behind Snoop Dogg’s career, Cashmere has done work on “Black Panther,” “Get Out,” “Atlanta” and more. Beyond entertainment, it also counts as clients BMW, Jack in the Box, Adidas, and Diageo among others. Cashmere’s Ryan Ford joins us to break down what it means to be a multicultural agency in 2019, the current state of the influencer landscape, and what brands get right — and wrong — when it comes to tapping into the culture.