S. Mitra Kalita is a veteran journalist, media executive, prolific commentator and author of two books. 

She is the co-founder/ CEO of URL Media, a network of Black and Brown community news outlets that share content and revenue. Mitra is also the co-founder and publisher of Epicenter-NYC, a newsletter to help New Yorkers get through the pandemic, and an inaugural member of the URL Media network.

We discuss the impetus for launching URL Media, how Jackson Heights (her hometown) became ground zero during the pandemic,  what she realized about national news outlets, and how first serving her community led to the launching a company.

I ask Mitra if people are truly interested in Black and Brown stories, why she would love to work with Byron Allen, and what she would put up on her very own billboard.