In this episode, we discuss the relevance of performing market research and a competitive analysis for your business. We also discuss how doing so can help you determine the viability of your business, and give you a competitive advantage.

When starting a business, we have to weigh the factors. What type of time, energy, and money will it cost us? And what type of time, energy, and money will it afford us?

With any decision that involves walking into the unknown, it’s important that we examine the level of risk associated with it. When you’re aware of the potential risks, you can make the most informed decision for yourself.

In order to make your business idea viable and build yourself up for success, you need to be willing to make short term sacrifices and play the long game.

If you’re starting your own business, you owe it to yourself to build success into the plan you’re putting together. When you perform market research and a competitive analysis, you can account for business viability. Doing this requires that you create opportunities to collect necessary information, but if you do so, you will drastically increase the likelihood of success for your future endeavor. 

Resources From Episode:

Forbes Article: Three Tasks Every Business Owner Should Do Annually