Mit Henrik-Jan van der Pol (Perdoo) Staffel #6 Folge #2 | #Marketing_021 Der Podcast über Marketing, Vertrieb, Entrepreneurship und Startups

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in English 🇬🇧

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https://perdoo.com

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Henrik-Jan van der Pol, CEO and co-founder of Perdoo, discusses in the "Marketing From Zero To One" podcast the founding and development of his startup, which provides software for managing and tracking OKRs. He describes the process from the initial idea, through developing an mvp prototype, to acquiring the first paying customers. Henrik-Jan emphasizes the importance of content marketing and the challenges and benefits of working in a hybrid and international team. He also discusses the impact of COVID-19 on the business and gives advice to students aspiring to a career in startups.

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01:29 - Henrik-Jan's background and move to Berlin

02:54 - Founding of Perdoo and the decision for a hybrid work model

04:05 - Meeting and collaboration with co-founder Jonathan Morrice

05:12 - Development and early marketing of the prototype

07:08 - First paying customers and pricing strategy

10:27 - Use of meetups and SlideShare for content creation and promoting OKRs

13:02 - Pricing and early revenue

14:09 - Strategy and growth through content marketing

20:57 - Explanation of the OKR methodology

23:31 - Growth to the first 100 customers and the importance of organic inbound traffic

27:05 - Challenges of direct sales and targeting decision-makers

30:45 - Competitive landscape and market acquisitions

33:38 - Company culture and international team composition

36:36 - Impact of COVID-19 on Perdoo and the startup scene

39:35 - Advice for students on founding a startup or applying to a startup

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The times may vary slightly.