Voices - Conversations on Business and Human Rights from Around the World

S08E12 Marketing Students on Reframing Negative Portrayals of Migrant Workers


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PART I: #InvisibleHeroes Team

(02:46) Why Singapore? 

(07:23) A pronged strategy: Social media + cultural fairs + employee engagement

(09:34) Scaling migrant workers stories on social media

(12:50) The power of cultural fairs in making human connection

(16:04) Breaking down silo’s across employees through mentoring

(20:15) The importance of branding and messaging to tell stories effectively

 

PART II: #NFTs Team

(24:29) What are non-fungible tokens (NFTs)?

(26:13) How to connect NFTs, art, and migrant workers

(27:45) The disruptive potential of NFTs

(29:55) Artists uptake of NFTs

(33:36) Using NFTs to elevate migrants’ stories 

(35:52) A London showcase - an arts and migrant hub

...more
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Voices - Conversations on Business and Human Rights from Around the WorldBy IHRB, Institute for Human Rights and Business

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