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This episode is about the fact that User Experience research is far more than usability
 
This episode will start by defining what usability is, and highlight the importance of putting the user at the centre of product development.

It will also cover the different approaches that have allowed user experience research to become an incredible discipline that has become essential to all businesses and organizations.

UX research uses scientific research methods (quantitative and qualitative) to understand and evaluate user behaviour, needs, and motivation when using a digital product. 
 
 If you have any questions please feel free to send them to: [email protected] 

📖 Coming Soon: The UX Research Powerhouse, Vol. 1 — The Foundation of UX Research Strategic Leadership

Launching in November 2025, A playbook and manifesto for research leaders, with a 365-day leadership roadmap, tools to measure impact, and a bonus chapter on AI.

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