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Invisible Bias - Data Quality, Representation and AI Distortion

We can analyse thousands of interviews, survey responses and behavioural data points in minutes. But what happens when the data is incomplete, certain voices are missing, or important nuances disappear during analysis?

In this episode, Emmanuelle explores how AI can inherit, amplify and conceal existing biases in research, creating convincing insights that may not reflect the full complexity of human experience.

In this episode:

• How data quality and representation shape AI-generated insights
• Why missing voices and minority perspectives matter
• How AI can distort qualitative and quantitative research
• The hidden biases in analytics, segmentation and predictive models
• Why human judgement remains essential when interpreting AI-generated findings

Because AI can identify patterns, but researchers must still question what those patterns leave out.

Masterclass series: The Influential Researcher
4th,  11th and 18th November
Free Introductory session on the 7th October.
For more information and to book your seat
Code for community discount UXRC2026
Click HERE

📖 The UX Research Powerhouse, Vol. 1 — The Foundation of UX Research Strategic Leadership

Launching in  November 2025, A playbook and manifesto for research leaders, with a 365-day leadership roadmap, tools to measure impact, and a bonus chapter on AI.  📘 Get the book on Amazon: here 

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What Happens to UX Research Craft in the AI Era?

AI is starting to take over parts of the research workflow, but that doesn’t mean the craft of UX Research is going away. It’s evolving.

In this episode, Emmanuelle reflects on why judgement, critical thinking, observation, and interpretation are becoming even more essential. She also looks at how junior researchers might be the most impacted, and why AI could actually push us back toward more field research.

In this episode:

• How AI is reshaping the role of researchers
• Why qualitative research is more than just transcripts
• The potential impact on junior researcher growth
• Why field research might regain importance
• The skills researchers will need moving forward

Because in the end, the future of UX Research isn’t just about what AI can generate; it’s about our ability to question it, challenge it, and make sense of it.

Masterclass series: The Influential Researcher
4th,  11th and 18th November
Free Introductory session on the 7th October.
For more information and to book your seat
Code for community discount UXRC2026
Click HERE

📖 The UX Research Powerhouse, Vol. 1 — The Foundation of UX Research Strategic Leadership

Launching in  November 2025, A playbook and manifesto for research leaders, with a 365-day leadership roadmap, tools to measure impact, and a bonus chapter on AI.  📘 Get the book on Amazon: here 

Emmanuelle's LinkedIn     Instagram

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AI is transforming the way organisations work, but successful AI adoption is about far more than technology.

In this episode, Emmanuelle explores how AI is exposing the operational maturity of organisations, revealing the difference between teams built on strong systems, governance and workflows, and those relying on workarounds and individual effort.

Using UX Research as a lens, she discusses why AI may amplify operational weaknesses, how mature organisations approach AI differently, and why UX Research plays an important role in helping organisations redesign workflows, manage risk, and navigate AI transformation responsibly.

In this episode:

• Why AI exposes operational maturity gaps
• The difference between operational systems and operational heroics
• How AI can amplify fragmentation and inconsistency
• Why governance, workflow design and management practices matter
• The hidden risks of accelerating work without improving quality
• Why UX Research may become increasingly important in AI transformation

Because AI transformation is not fundamentally a technology challenge,  it is a human systems challenge.

Masterclass series: The Influential Researcher
4th,  11th and 18th November
Free Introductory session on the 7th October.
For more information and to book your seat
Code for community discount UXRC2026
Click HERE

📖 The UX Research Powerhouse, Vol. 1 — The Foundation of UX Research Strategic Leadership

Launching in  November 2025, A playbook and manifesto for research leaders, with a 365-day leadership roadmap, tools to measure impact, and a bonus chapter on AI.  📘 Get the book on Amazon: here 

Emmanuelle's LinkedIn     Instagram

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In this episode, Dr. Emmanuelle Savarit explores one of the most subtle risks emerging as AI becomes embedded into research workflows: the illusion that faster outputs automatically mean deeper understanding.

As AI increasingly supports recruitment, synthesis, reporting, and analysis, researchers gain speed and efficiency — but may also begin trusting polished outputs too quickly.

This episode explores:

• How AI-generated summaries can reduce critical questioning
• Why repeated patterns are not always meaningful insights
• The difference between processed evidence and raw evidence
• How analytical judgement can weaken when researchers move too far from the underlying data
• Why AI should remain an assistant,  not the final authority

This is not an argument against AI, but a call to use it consciously, critically, and responsibly.

Because in the AI era, the value of the researcher will not simply be producing outputs faster, but preserving judgment, nuance, and depth.

#UXResearch #AI #ResearchLeadership #AIEthics #UserResearch #ResponsibleAI

Masterclass series: The Influential Researcher
4th,  11th and 18th November
Free Introductory session on the 7th October.
For more information and to book your seat
Code for community discount UXRC2026
Click HERE

📖 The UX Research Powerhouse, Vol. 1 — The Foundation of UX Research Strategic Leadership

Launching in  November 2025, A playbook and manifesto for research leaders, with a 365-day leadership roadmap, tools to measure impact, and a bonus chapter on AI.  📘 Get the book on Amazon: here 

Emmanuelle's LinkedIn     Instagram

Send us Fan Mail

AI is now entering almost every stage of the UX Research workflow — from briefing and discussion guides to transcription, synthesis, and reporting.

But while the productivity gains are real, speed is not the only question.

In this solo episode, Emmanuelle explores where AI is genuinely helping researchers, where caution is needed, and why the future value of UX Research will depend increasingly on human judgment, accountability, and oversight.

In this episode:

•  The current hype and anxiety around AI in UX Research 
•  Automation, machine learning, generative AI and agentic AI, what’s the difference? 
•  Where AI is already showing up in the research workflow 
•  Why faster outputs do not always mean deeper insights 
•  Data privacy, vendor trust and researcher accountability 
•  Why AI is pushing UX Research beyond productivity into strategic responsibility 

If AI is becoming part of your workflow, this is a conversation worth having.

Masterclass series: The Influential Researcher
4th,  11th and 18th November
Free Introductory session on the 7th October.
For more information and to book your seat
Code for community discount UXRC2026
Click HERE

📖 The UX Research Powerhouse, Vol. 1 — The Foundation of UX Research Strategic Leadership

Launching in  November 2025, A playbook and manifesto for research leaders, with a 365-day leadership roadmap, tools to measure impact, and a bonus chapter on AI.  📘 Get the book on Amazon: here 

Emmanuelle's LinkedIn     Instagram

Send us Fan Mail

The UX job market has changed significantly in recent years, with layoffs, tighter budgets, and the rapid emergence of AI affecting many UX professionals.

In this episode of The UX Research Club, I speak with Mathieu Ritter, founder of Undiscovered, a recruitment agency specialising in UX, design and research recruitment, as well as product and software engineering roles.

With more than 13 years of experience in UX recruitment, Mathieu shares his perspective on the current hiring market and what companies are looking for today.

In this conversation, we discuss:

•  How the UX and UX research job market has evolved 
•  What companies look for when hiring UX researchers 
•  The current hiring market in Europe 
•  What recruiters look for in CVs and portfolios 
•  How candidates can better prepare for interviews 
•  How AI is influencing UX hiring and skills expectations 

Guest

Mathieu Ritter
Founder, Undiscovered

LinkedIn 
 

Masterclass series: The Influential Researcher
4th,  11th and 18th November
Free Introductory session on the 7th October.
For more information and to book your seat
Code for community discount UXRC2026
Click HERE

📖 The UX Research Powerhouse, Vol. 1 — The Foundation of UX Research Strategic Leadership

Launching in  November 2025, A playbook and manifesto for research leaders, with a 365-day leadership roadmap, tools to measure impact, and a bonus chapter on AI.  📘 Get the book on Amazon: here 

Emmanuelle's LinkedIn     Instagram

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🎙️ Podcast Guest: Meltem Naz Kaso (Mel) from Career with Mel 

In Today's episode, I am delighted to have a conversation with Mel, a globally recognised UX career coach with many years of experience supporting professionals across nine countries. She’s known for her direct and empowering style, helping people gain clarity, confidence, and momentum during career pivots, burnout, and major transitions.

🧠 Topics discussed

• Why strong UX professionals can still feel blocked
• Why strategic roles often seem out of reach,
• How to make thoughtful career decisions in a market that isn’t particularly easy right now.
• Mel's New Podcast 

🔗 Links

Career with Mel website 

Mel's LinkedIn

Mel's Email: [email protected]

Masterclass series: The Influential Researcher
4th,  11th and 18th November
Free Introductory session on the 7th October.
For more information and to book your seat
Code for community discount UXRC2026
Click HERE

📖 The UX Research Powerhouse, Vol. 1 — The Foundation of UX Research Strategic Leadership

Launching in  November 2025, A playbook and manifesto for research leaders, with a 365-day leadership roadmap, tools to measure impact, and a bonus chapter on AI.  📘 Get the book on Amazon: here 

Emmanuelle's LinkedIn     Instagram

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🎙️ Podcast Guest: Mujtaba Hameed

In Today's episode, I am delighted to have a conversation with Mujtaba, an anthropologist and innovation consultant with over 10 years of experience working across culture, technology, and strategy. He is a Project Director at Stripe Partners, where he has led strategic research for companies including Apple, Meta, Google, and Spotify.

A strong advocate for ethnography, Mujtaba has conducted in-person fieldwork worldwide, from Tokyo to Los Angeles. He is particularly interested in using AI to deepen human insight, rather than simply speeding up research.

🧠 Topics discussed

• The value of in-person research and field work 
• Using AI in research without the hype
• The changing culture of tech and its impact on UX researchers
• The future of research in an AI era 

🔗 Links

• Mujtaba’s newsletter
• Frames — Stripe Partners’ newsletter
• Advancing Research conference
• EPIC — the global ethnography community

Masterclass series: The Influential Researcher
4th,  11th and 18th November
Free Introductory session on the 7th October.
For more information and to book your seat
Code for community discount UXRC2026
Click HERE

📖 The UX Research Powerhouse, Vol. 1 — The Foundation of UX Research Strategic Leadership

Launching in  November 2025, A playbook and manifesto for research leaders, with a 365-day leadership roadmap, tools to measure impact, and a bonus chapter on AI.  📘 Get the book on Amazon: here 

Emmanuelle's LinkedIn     Instagram

Send us Fan Mail

In this episode of the UX Research Club, Dr Emmanuelle Savarit introduces her new book, The UX Research Powerhouse: The Foundation of Strategic Leadership. She shares why she wrote this book, who it is designed to support, and how years of experience, patterns, and leadership lessons shaped the tools and frameworks inside it.

Emmanuelle reads a selected excerpt from the author's notes, offering listeners a first look into the themes of strategic influence, business alignment, and the evolution of UX Research beyond usability testing. She also reflects on the shift from practitioner to leader and on how researchers can strengthen their impact across organisations as they navigate digital and AI transformation.

If you’re a researcher, manager, or product leader seeking to elevate the role of UX Research in your organisation, this episode is a perfect starting point.

Masterclass series: The Influential Researcher
4th,  11th and 18th November
Free Introductory session on the 7th October.
For more information and to book your seat
Code for community discount UXRC2026
Click HERE

📖 The UX Research Powerhouse, Vol. 1 — The Foundation of UX Research Strategic Leadership

Launching in  November 2025, A playbook and manifesto for research leaders, with a 365-day leadership roadmap, tools to measure impact, and a bonus chapter on AI.  📘 Get the book on Amazon: here 

Emmanuelle's LinkedIn     Instagram

Send us Fan Mail

In Today's episode, I am delighted to have a conversation with Linh Nguyen Slater.

Linh is a seasoned research leader with over 15 years of experience designing and testing cutting-edge products across industries, including financial services, healthcare, automotive, and consumer technology.

She’s passionate about leveraging customer insights to create meaningful, human-centred innovations and helping organisations design products that truly resonate with people.

Currently, Linh is the Head of Research at NatWest, where she leads the research division to enhance the digital experiences of Retail Banking customers.

Before that, she established the AI Research division at Jaguar Land Rover and led the Consumer Science team within Dyson’s Health and Beauty Innovation Labs.

Linh is widely recognised as a thought leader in human-centred design, and today she’s here to share insights from her journey as a UXR leader.

Linh LinkedIn 

Masterclass series: The Influential Researcher
4th,  11th and 18th November
Free Introductory session on the 7th October.
For more information and to book your seat
Code for community discount UXRC2026
Click HERE

📖 The UX Research Powerhouse, Vol. 1 — The Foundation of UX Research Strategic Leadership

Launching in  November 2025, A playbook and manifesto for research leaders, with a 365-day leadership roadmap, tools to measure impact, and a bonus chapter on AI.  📘 Get the book on Amazon: here 

Emmanuelle's LinkedIn     Instagram