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Today's episode will cover the benefits of User Experience Research. 

It will also explain: 

Why organizations don't really value our (UXR) work?
What UX research Return On Investment is?
How to record and calculate this Return On Investment achieved by doing a User Experience Research? 
All of those are supported by examples. 

📖 Coming Soon: The UX Research Powerhouse, Vol. 1 — The Foundation of UX Research Strategic Leadership

Launching in November 2025, A playbook and manifesto for research leaders, with a 365-day leadership roadmap, tools to measure impact, and a bonus chapter on AI.

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