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This episode is dedicated to identifying which research method to use, when and why. 
User experience research is essential to the product development cycle. 

We use quantitative and qualitative research methods, which come from several disciplines. 
We evaluate the user journeys, the design, and the way how the users interact with the product. 

As mentioned in a previous episode, user experience research is far more than usability. 

📖 The UX Research Powerhouse, Vol. 1 — The Foundation of UX Research Strategic Leadership

Launching in November 2025, A playbook and manifesto for research leaders, with a 365-day leadership roadmap, tools to measure impact, and a bonus chapter on AI. 📘 Get the book on Amazon: here

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